Zoominfo

FEBRUARY 18, 2021

Propel them further down the sales funnel with white papers and webinars. Build your thought leadership through conference presentations and podcasts. A lot of B2B purchasing decisions have more to do with the relationships the buyers have with the salespeople, and less to do with the product or service.

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227

The Marketing Blender

FEBRUARY 13, 2024

Maximize online success with a comprehensive marketing strategy that boosts your online presence, increases visibility, and drives targeted traffic to your website. Enhance your B2B marketing plan with this marketing plan template. Through these marketing strategies , success and a strong market presence are confidently expected.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Thinkers360

FEBRUARY 28, 2024

In the ever-evolving B2B landscape, cultivating strong relationships with industry analysts and thought leaders (B2B influencers) is crucial for establishing brand awareness, achieving thought leadership status, and ultimately driving sales growth. The two are related, but distinct marketing disciplines.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Thought Leadership 52

ClearVoice

JANUARY 26, 2024

Content marketing and producing content presents an additional challenge when building the business case, as not all content activities drive immediate ROI. Partnership Marketing Co-Created Content: Leverage the audience and credibility of your partners by collaborating on co-branded content such as webinars, whitepapers, or joint blog posts.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

markempa

JULY 1, 2013

Tweet If you’re looking for a consistent way to build a list of highly qualified leads – then you might want to pay closer attention to what Bonnie Thomas, Director of Content Strategy, Lithium Technologies, is doing. So, here’s a look into Thomas’ process for producing webinars that attract leads. Practice the presentation.

Webinar Metrics 120

Webinar Metrics Lead Generation Webcast Sales Qualified Leads 120

Adobe Experience Cloud Blog

MAY 30, 2017

A gathering of hundreds of marketing executives, partners, and thought leaders from around the world came together to learn about the latest marketing trends and strategies in the new “Engagement Economy”. How can you bring it into the present? Identify Your Goals and KPI’s. But how can you embrace this new concept?

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Salesforce Marketing Cloud

DECEMBER 8, 2023

In our latest research, 93% of people surveyed said that email was their primary channel for engaging with companies. Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. Make a new plan, Stan What is email marketing and why does it matter?

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

ATAK Interactive

JULY 21, 2020

B2B businesses today operate in a new reality. 82% of B2B buyers today spend more time in the research phase, extensively evaluating a product or service before purchasing. Buyer power has increased and as such, B2B businesses have to adapt to this new buyer journey and integrate new techniques to win and retain these customers.

B2B Sales 78

B2B Sales Work Management B2B Thought Leadership Marketing Management 78

Sword and the Script | B2B

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. The study polled 33,000 respondents in 28 countries. It’s about your audience. Make your audience the hero. It also surveyed 1,500 respondents in the U.S.

Ethics 89

Ethics Customer Surveys B2B Thought Leadership Media 89

Zoominfo

FEBRUARY 18, 2021

Propel them further down the sales funnel with white papers and webinars. Build your thought leadership through conference presentations and podcasts. A lot of B2B purchasing decisions have more to do with the relationships the buyers have with the salespeople, and less to do with the product or service.

Business 130

Business B2B Thought Leadership Top of Funnel Conference 130

Launch Marketing

MAY 31, 2023

Consequently, B2B marketers continue to leverage the power of thought leadership content to build connections and drive leads. In this blog, we present strategies to help your content rise above the noise, making it resonate with your target audience and truly stand out in the crowded digital landscape.

B2B Thought Leadership 118

B2B Thought Leadership Thought Leadership Lead Ranking Lead Scoring 118

KoMarketing Associates

OCTOBER 28, 2020

Around the turn of the millennium, the fundamental way businesses and buyers thought about sales began to undergo a substantial shift, due to the proliferation of inbound sales and marketing. No longer was the ball in the B2B marketers’ court – prospects became the ones with the serve. What is Thought Leadership Content?

B2B Thought Leadership 242

B2B Thought Leadership Thought Leadership Buyer Personas B2B 242

Hinge Marketing

MARCH 6, 2023

Thought leadership is one of those inherently appealing ideas. Who doesn’t want to be a thought leader? And for many B2B and professional services firms this makes a lot of sense. Thought leadership can provide the credibility and visibility for your offering.

B2B Thought Leadership 123

B2B Thought Leadership Thought Leadership Paid Content Advertising Agencies 123

Hinge Marketing

OCTOBER 22, 2020

Marketers know that they have to tolerate this dilemma because content development is proven to generate awareness, thought leadership , leads, engagement, and sales opportunities. In fact, our own research shows in Figure 1. Download Research as Content: A Guide for B2B Marketers. Why Research?

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

BenchmarkONE

AUGUST 27, 2020

According to NetLine’s 2020 State of B2B Content Consumption Report , there are three kinds of content that people like to engage with most, and no, none of them require a pivot to video. Below, we’ve broken down what you need to know about each type so that you can start putting them to work in your marketing strategy. White Papers.

Top of Funnel 79

Top of Funnel B2B Thought Leadership Content Webinar Metrics 79

Martech

FEBRUARY 28, 2022

Social media is about growing relationships, while email cultivates and persuades prospects to act. For a B2C company, email still has priority when looking at attribution numbers. As an email marketer, everything you do, especially in B2B, is about cultivating and recognizing intent. That’s where intent comes in.

Marketing Automation Services 125

Marketing Automation Services Intent Marketing Automation Email Marketing 125

ClearVoice

SEPTEMBER 10, 2020

Rather than sharing blog posts and white papers packed with readily available research and statistics, what if the content you’re assigned next is built upon ideas. Yes, I’m talking about original thoughts that could only come from the writer (or executive you’re ghosting for) making that content truly one-of-a-kind?

Opinions 114

Opinions Brand Identity Branding B2B Thought Leadership 114

Content4Demand

AUGUST 11, 2020

With the shift to more account-based marketing (ABM) and targeting buying groups rather than individual personas, it’s time to also turn some of our ideas about personas on their heads in our content marketing strategy. Beyond this, it recognizes the complexity of today’s B2B buying process, with buying committees made up of an average of 5.4

Buy 91

Buy Account Based Marketing B2B Thought Leadership ABM 91

markempa

JANUARY 19, 2015

Find content — such as articles, blogs and white papers — that addresses these issues. For instance, white papers can be transformed into articles, and articles can be transformed into blog posts. For example, if you have a webinar, send them a follow-up email with more information. As much as you can, repurpose content.

Tips 120

Tips Sales Qualified Leads Features Lead Scoring 120

KoMarketing Associates

OCTOBER 5, 2017

While some companies are frustrated by the lack of visibility at the large shows due to not receiving speaking slots or not getting the right foot traffic, AdWeek reports that 67 percent of those polled have found that smaller industry shows are better for reaching customers. Bring Conversation to Another Medium. Online Offer.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Onalytica B2B

APRIL 19, 2018

The main benefit to brands is that they can gain access to an influencer’s audience and/or knowledge, skill and creativity; the influencer is given a platform to gain further exposure to their personal brand, expertise and any upcoming projects they’re working on. User-Generated-Content. What are the benefits?

Top of Funnel 207

Top of Funnel Content Demand Generation Agencies Work Management 207

Content Standard

APRIL 4, 2019

So time is of the essence for marketers hoping to make an impact with B2B video marketing in this rapidly evolving landscape. Why B2B Video Is Already Essential to Your Marketing Strategy. Why B2B Video Is Already Essential to Your Marketing Strategy. How Automattic and WordPress.com Inspire Audiences with Video.

Creativity 111

Creativity Video Marketing B2B Marketing Planning 111

Contently

SEPTEMBER 10, 2020

In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. It’s huge for us and plays a key role in our marketing strategy. We have a webinar series that we do right now called Real Time Banter.

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

Marketing Insider Group

JANUARY 28, 2015

We had nearly 1,600 people sign up for our webinar last week on “ How To Plan And Build An Effective Content Marketing Strategy. Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. We hope this helps.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Valasys

SEPTEMBER 16, 2020

Amidst the uncertainty forged by the current disruption, B2B marketers need to focus on discovering the post-pandemic marketing trends for effective working, collaboration & communication. As the marketer’s inch towards the new normal, every business is presented with a simple choice: prioritize your marketing preferences, or fail.

B2B Marketing 59

B2B Marketing Trends Planning Work Management 59

markempa

OCTOBER 2, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Nurturing 120

Lead Nurturing Lead Generation Webinar Metrics Sales Qualified Leads 120

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. The Ultimate Guide to B2B Marketing in 2021. What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

The ABM Agency

APRIL 10, 2023

Reading Time: 11 minutes As a leading strategy for B2B SaaS marketing, account-based marketing (ABM) has become increasingly important in today’s rapidly changing landscape.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

Heinz Marketing

SEPTEMBER 7, 2020

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. This week’s show is entitled “ Wanna Be CMO of a B2B Travel Company Right Now ? As a marketing leader, not only in travel, but in B2B travel, this has been an interesting year.

Top of Funnel 105

Top of Funnel B2B Thought Leadership Thought Leadership Work Management 105

Metadata

SEPTEMBER 1, 2022

It’s no wonder then that, according to a recent survey, only 73% of those marketers feel they are somewhat successful in implementing data-driven demand marketing strategies. The majority of B2B marketers still think about demand generation as a series of tactics, rather than a larger marketing strategy. Content marketing.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Cost per Lead 52

Allocadia

APRIL 15, 2019

In this blog post, I’ll discuss the history of marketing operations, present a framework for a marketing ops maturity model, explore the relationship between MOps and MPM, and suggest key actions to take for 2017. Since 2013, we have updated the white paper as the marketing operations function continues to evolve. Stage 1: Reactive.

B2B Thought Leadership 40

B2B Thought Leadership Lead Ranking Work Management Thought Leadership 40

Webbiquity

FEBRUARY 2, 2011

Content Marketing Strategy and Tactics. 11 steps toward a content strategy by Econsultancy. . 11 steps toward a content strategy by Econsultancy. E-newsletters, blogs and white papers are among the most popular types of content. 7 “Rs&# for B2B Marketing Content Planning by Customer Think.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Dont waste their time with a sales pitch.

Webcast 120

Webcast Lead Generation Webinar Metrics ROI 120

Hinge Marketing

APRIL 26, 2016

That’s why when it comes time to making marketing spend decisions, it’s critical to know what B2B marketing strategies really contribute to new business growth. In a recent Hinge study on Visible Experts℠ , we found that B2B marketing strategies that raise the spectrum of visibility are the most effective at bringing in new business.

Marketing & Strategy 48

Marketing & Strategy B2B Marketing Marketing Strategy Webinar Metrics 48

The Point

APRIL 21, 2010

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? After consulting with the client on the blog’s objectives, content strategy, and target audience, Spear redesigned the blog from the ground up, and re-launched it as “ The Daily Practice.”.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

thePoint

SEPTEMBER 10, 2019

Content may be an educational webinar presentation, a trade show booth live presentation or demonstration, a brochure, a white paper, a case study, or even the traditional product sales sheet. You can find plenty of web sources by searching for “B2B buyer journey.” Content Related to Your Buyer’s Journey.

B2B Marketing 40

B2B Marketing Paid Search Agency Personalization Sales Qualified Leads 40

Directive Agency

OCTOBER 20, 2017

A common thread for many B2B buyers is the search for knowledge. For B2B businesses this provides a great opportunity. But many B2B companies still struggle in their effort to create content. Part of the problem may be that companies don’t always know how to create content that addresses the unique needs of B2B buyers.

Top of Funnel 53

Top of Funnel B2B Marketing Work Management Marketing Management 53