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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script | B2B

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

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Return on Intelligence: ServiceNow on Optimizing B2B Brand Thought Leadership with Content

Top Rank Marketing

While AI-related buzzwords are now more common than morning coffee, differentiating B2B brands through authentic thought leadership has never been more important. This sentiment is very much in line with what I’ve shared in my own presentations on AI and B2B content marketing.

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Study: most B2B tech companies lose sales deals they didn’t even know existed

Sword and the Script | B2B

The company says they polled some 900 respondents who had been part of the “buying process for a B2B purchase of greater than $10,000 in annual value within the last 24 months.” The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales.

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The 3 Characteristics of Effective Thought Leadership in B2B Marketing

Sword and the Script | B2B

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn.

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[Research Round-Up] The Continuing Importance of B2B Thought Leadership

B2B Marketing Directions

Source: Edelman and LinkedIn (This month's Research Round-Up focuses exclusively on the latest B2B thought leadership impact study by Edelman and LinkedIn. This research is conducted annually, and it consistently provides useful insights about the importance and value of B2B thought leadership content.)

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6 Tips for Crafting a B2B Thought Leadership Marketing Strategy

Outbrain

Use thought leadership for brand awareness. If you’re a B2B marketer, and you want to stand out from your competitors, then you’re probably thinking a lot about thought leadership. So your task is clear: thought leadership is the lifeblood of any sound content marketing strategy. Build on what works.

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B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]

Sword and the Script | B2B

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. Each survey polled at least 800 people making B2B purchases. The comparison over time illustrates how the buying process in B2B is changing. B2B buyers require more interactions from sales and marketing.