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7 takeaways from a study on B2B thought leadership; why it works or doesn’t

Sword and the Script | B2B

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

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What Makes B2B Thought Leadership Actually Work?

Top Rank Marketing

B2B thought leadership shows potential buyers that your brand is a credible authority. Essentially, it earns equity that will mature into sales and repeat business. The 2024 Edelman-LinkedIn B2B Thought Leadership Impact Report shows that thought leadership is more crucial now than ever.

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The Power of B2B Influencers: How to Leverage Influencer Marketing to Drive Success

Trade Press Services Newsletter

Can B2B companies leverage influencer marketing, or is it strictly for consumer-facing organizations? According to a poll conducted by InvespCro , 94 percent of marketers believe influencer marketing is a successful strategy for B2B businesses. Despite its slower adoption, data shows that B2B influencer marketing works.

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Study: most B2B tech companies lose sales deals they didn’t even know existed

Sword and the Script | B2B

The company says they polled some 900 respondents who had been part of the “buying process for a B2B purchase of greater than $10,000 in annual value within the last 24 months.” The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales.

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Confucius Say: Your Case Studies are Worthless

Marketing Craftmanship

The most noteworthy article on B2B selling was published in a 1966 Harvard Business Review article (#66213). Extrinsic selling is a “trust me” approach, employed by a great number of B2B product and service providers. In “How to Buy /Sell Professional Services,” author Warren J. No leap of faith required.

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25 B2B marketing statistics that sum up 2024 at the half-year mark

Sword and the Script | B2B

Statistics show most B2B marketing shops are spending paltry budgets on performance marketing and customer marketing as the economy works through its sluggishness This year has been rough for many B2B technology companies. Below are 25 B2B marketing statistics that sum up 2024 so far. >>> Thought leadership.

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B2B Sales Cycles Require 27 Interactions both Digital and Human [Study]

Sword and the Script | B2B

Deals in B2B are increasingly complicated and more likely to be scrutinized by top executives and the finance department. Each survey polled at least 800 people making B2B purchases. The comparison over time illustrates how the buying process in B2B is changing. B2B buyers require more interactions from sales and marketing.