Why Sales Reps Should Be Involved in Lead Nurturing
B2B Marketing Directions
NOVEMBER 8, 2015
Last month, Howard Sewell, the President of Spear Marketing Group, published a blog post with the provocative title Please Don't Let Your Sales Reps Nurture Leads. In his post, Howard described a personal experience of becoming a lead for a marketing technology company. But that's a topic for another blog post.
Let's personalize your content