The ROI Guy

SEPTEMBER 3, 2010

IDC research shows that because of frugal buyer sentiment, 62% of B2B vendors need more leads in order to generate the same amount of sales, and 72% indicate an increase in sales cycle time over the past 6 months. Sources: 1) SiriusDecisions B-to-B Buyer's Survey 2010 2) New Realities about B2B Buying, Jeff Ogden, SandHill.com Blog, Jun.

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

Adobe Experience Cloud Blog

DECEMBER 15, 2009

University of Missouri Researchers Find Search Process Affects Cognition and Emotion. Social media use soars among b-to-b marketers. Forrester Predicts Huge Growth for Social Media Marketing. Internet surveys combined with traditional research methods are becoming the norm. November 2009 Online Marketing News.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Convince & Convert

MARCH 8, 2012

I’m B-to-B. This week, we’re going to talk a bit about a forth-coming report from Forrester Research. Forrester’s consulting division did a survey of over 100 V.P. ” You are going to be blown away when you understand just how good these guys are at social. I make ball bearings. ” Bull!

Paid Search Agency 120

Paid Search Agency Companies Work Management Facebook 120

The ROI Guy

NOVEMBER 29, 2010

Matter of Trust - although the research indicates that buyers truly rely on vendor content to help drive purchase decisions, with so much noise, buyers have become skeptical of vendor claims. Having the right content and tools to help fuel buyer’s decision making process is essential. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

SEPTEMBER 17, 2010

email pitches per week, up 32 percent from 2006 according to sales and marketing research firm SiriusDecisions. Prospect driven buying cycles mean that buyers research solutions on their own, and do their own due diligence, engaging sales much later in the sales cycle. For example, the typical B2B prospect receives an average of 20.3

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

The ROI Guy

DECEMBER 6, 2010

From our research and best practices work with leading B2B sales and marketing groups, Alinean provides its top 5 predictions for 2011: 1. The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

SEPTEMBER 3, 2010

Frugalnomics Changes Everything According to Forrester analyst Scott Santucci, "Go-to-market models always change during periods of disruption, and this economic downturn has been deep, long, and might not even be over. Valuable research and interactive tools are required.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Peer-to-peer Demand 40

Buzz Marketing for Technology

JUNE 27, 2008

Research & Analysis. Forrester Wave: Service Desk Management Tools, Q2 2008. Enhancing Online Sales and Support: New Research Reveals What Works--and What Doesnt. Read Forresters advice for deploying an enterprise mobile solution. src = [link]. }. White Papers |. Webcasts |. Podcasts |. Solution Centers |. Newsletters |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Hubspot

NOVEMBER 16, 2012

In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." It's no news to us, but recent research from SiriusDecisions underscores the shift that B2B companies are making toward inbound marketing as a core strategy, and the need for more inbound marketing talent. Inbound Marketing Strategist.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

B2B Digital Marketer

OCTOBER 19, 2020

But if I’m talking about in a B to B digital marketing process, and I’m the marketer that’s responsible for helping to bring sales qualified leads to the salespeople, how does this really work? Okay, great. Raza Imam ( 03:39 ): I love it. Let’s talk. There’s a lot of branding. That’s just so punchy.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Sales Qualified Leads 52

The ROI Guy

MAY 19, 2015

And plenty of controversy too, with SiriusDecisions taking on three big industry myths, with important new research findings: #1 - Death of a Salesman? According to the research results, Marisa reported that B2B buyers interact with sales reps at every stage of the buyer's journey.

Disintermediation 40

Disintermediation Planning B to B Marketing Proposals 40

Buzz Marketing for Technology

JUNE 27, 2008

Research & Analysis. Research In Motion. Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester analyst Erica Driver about the current and future state of workplace technologies. TDWI Research report clears confusion about automating data governance. src = [link]. }. White Papers |. Webcasts |. Podcasts |.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Adobe Experience Cloud Blog

NOVEMBER 11, 2008

These tools and resources will help you research demand generation and learn the latest best practices. 7 Tips For Practical B-to-B Lead Generation (MarketingSherpa on-demand webinar). Tactics To Boost B2B Marketing Results (podcast with Laura Ramos, Forrester Research). Demand Generation Quiz — How Good Are You?

Budget Programs 48

Budget Programs Marketing Automation Services Resources Marketing Budget 48

B2B Marketing Zone Posts

DECEMBER 1, 2010

10 Steps to More Scientific Social Media Marketing - Hubspot , November 2, 2010 I’ve spent nearly four years researching and analyzing social communications and contagious ideas for my Science of Social Media presentation. Both monitoring and engaging are key, and you must remember to do both actively. Web users spent an average of 4.6

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

The ROI Guy

SEPTEMBER 28, 2010

According to sales and marketing effectiveness researcher SiriusDecisions, the basic white paper is still one of the most important pieces of marketing content - used and trusted as the key buying decision tool by over 64% of early stage buyers, and 61% of middle stage buyers. Updated Alinean Social Media ROI Calculator - New.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

Research shows that customers do not want generic messages or the hard sell, but instead want relevant and consultative tips and advice. Less than 17% trust vendor provided business cases unless third party research / proof is provided. Diametrically Opposed Forces: Selling Value in a B. Latest Research.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40