What Is MarTech? Explore How Your Business Can Use It to Streamline Marketing Efforts
Marketing Insider Group
DECEMBER 28, 2020
Most allow you to do these things: Email automation: You can set up various campaign workflows for segments of your audience, such as nurture emails, autoresponders, or triggered events. Depending on the recipient’s behavior (downloading an asset, opening an email, clicking on an email), they take different routes.
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