Attracting New Customers with Targeted Multi-Channel Marketing

distribion

Deliver your campaign effectively across multiple marketing channels. Our specialists worked with the client to develop a custom multi-channel marketing campaign that would target each new contact in their inbox, mailbox and online. Adjust your stance. Check.

Reborn AutoPilot Aims to Simplify Multi-Channel Marketing

Customer Experience Matrix

The latest incarnation describes itself as “software for multi-channel marketing” but still provides core functions and connects with third party apps. It sees itself as filling the gap between simple email systems and enterprise marketing automation products.

The Complete Guide To Multi-Channel Attribution Models

bizible

In this post we review multi-channel attribution, reviewing the attribution capabilities and methods available through different technologies. We’ll also discuss how to evaluate which multi-channel attribution model is best for your organization.

The Importance of Multi-Channel ABM

Engagio

In today’s evolving B2B landscape where attention is scarce, marketing must always be multi-channel. . It means using personalized and relevant messages across multiple channels. No matter which channel you’re using, each has its own strengths and weaknesses.

3 Core Functionalities for Multi-Channel Marketing

Modern B2B Marketing

Author: Patrick Groover Marketing communications continue to evolve as audiences interact with brands through an ever-increasing number of channels. This research may need further prompting and nurturing through multiple channels of communication to help encourage a decision (e.g.

Email, SMS & Push: How to Automate a Multi-Channel Experience

Delivra

As a marketer, you only have to digest a few statistics to understand that your marketing strategies demand a multi-channel approach—more so than any other time in modern history. Developing an automated multi-channel marketing strategy.

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Marketing Automation Trends Report 2017

distribion

This year’s Marketing Automation Trends Report has arrived. Marketing automation is growing at a rapid pace. Why is marketing automation so important? How does marketing automation impact the customer at each stage? Why are brands choosing to adopt marketing automation?

Conversen Simplifies Complex Messages Through Multi-Channel Dynamic Content

Customer Experience Matrix

Summary: Conversen makes it easy to generate dynamic messages across multiple channels. Well, dynamic content requires the marketing automation vendor to work inside the message itself, using different technologies for each medium.

Webinar: Marketing Automation at Every Stage

distribion

There are a vast number of marketing channels you have to consider each day. For your marketing campaign to be successful, you have to reach your audience at every stage of their complex buyer journey with just the right brand message at just the right time across a multitude of channels.

3 Effective Ways to Incorporate Direct Mail Into Your Multi-Channel Campaigns

Modern B2B Marketing

However, coupled with a sophisticated marketing automation platform, direct mail is getting a facelift that may make it a channel that helps you differentiate your go-to-market strategy. Here are three ways to use direct mail in your cross-channel marketing campaigns: 1.

Offline Marketing: Build, Send, and Track Postcards with Lead Liaison Multi-channel Marketing

Lead Liaison

The marketing automation powerhouse Lead Liaison has partnered with Lob , a company that is aggressively building a suite of APIs that allow businesses to build applications within their own software for offline marketing tools. ALLEN, TX . It’s a match made in heaven.

Three Signs You are in Need of White Label Marketing Automation

distribion

What does white label mean, and why is white labeled marketing automation a vital technology for so many businesses? White-labeled automation. White labeling also works remarkably well for brands in need of marketing automation platforms.

The One 2017 New Year’s Marketing Resolution You Must Keep

distribion

Did you know that you could have been maximizing your branded communications with a marketing automation platform this whole time? This year, make sure that the one new year’s resolution you keep is to maximize your brand message with a robust marketing automation platform.

Right On Interactive's 5Buckets Simplifies Multi-Channel Messaging

Customer Experience Matrix

Summary: Right On Interactive's 5Buckets connects lists from external customer management systems with many types of output vendors (email, print, fax, text message, automated voice). It's a low-cost, easy-to-use alternative to more powerful marketing automation systems for companies who don't need other marketing automation features. Instead, it has focused on making it simple to send messages in any channel.

Vroooom! 3 Ways Consumer Marketers Can Accelerate Growth in a Multi-Channel World

Modern B2B Marketing

This is reflective of the challenge for marketing luxury consumer products across the board, where customers are now on multiple channels such as social, web, mobile, and email. The best way to do this is by using a marketing automation platform. Marketing Automation Consumer

3 Steps to Increasing Email Deliverability Performance

distribion

Email marketing is consistently positioned among the highest ranking channels producing revenue and a strong return on investment. Now you will be able to reach more customers through proper list hygiene and your robust marketing automation platform.

ClickSquared System Combines Marketing Database, Campaign Management and Multi-Channel Message Delivery

Customer Experience Matrix

Summary: ClickSquared is marketing services agency that, unlike most of its peers, has built its own marketing automation system. In a post last week , I casually described ClickSquared as a vendor delivering multi-channel messages for external campaign management systems. Although integrated multi-channel delivery is indeed a key differentiator for ClickSquared, the firm also offers its own campaign management system, called “Click 3G”.

A Digital Marketing Metamorphosis: Turn Social Media Followers into Loyal Customers

distribion

Technology allows marketers to communicate with their customers in many ways. The ability to engage with customers by managing and building a social media presence is important.

Automating Marketing When Your eCommerce Shop Gets Busy

distribion

Things start to slip through the cracks and you only have a few options left: You can either hire more help or find ways to automate different tasks. Here are some aspects in your marketing that you can automate to free up some of your time. Email Automation and Your Marketing Funnels.

Personalization a multi channel engagement priority for Brand and Agency Marketers in 2017

Experiture

Personalization a multi channel engagement priority for Brand and Agency Marketers in 2017. Marketing AutomationExperiture Blog. Experiture Blog - Customer Experience Marketing Platform - Best Practices and thought leadership.

2017 Marketing Trends to Watch

distribion

Marketing automation on the rise. Increase marketing efficiency while achieving better results with automation. Where did the year go? As 2016 comes to a close, all of us here at Distribion would like to wish you a joyous holiday season and a very happy New Year.

How to Use Multiple Marketing Technologies Together for Optimal Results

distribion

The answer is marketing automation. There are a near countless number of marketing automation software providers. There are also sales management programs specializing in marketing automation ready to enable your brand to manage all of your efforts in one place.

Automating Your Healthcare’s Referral Marketing

distribion

Luckily, there are automated marketing tools that can help free up your time. Fortunately, you can automate the follow-up process when networking with professionals on LinkedIn, staying in touch through emails or even keeping them up to date on industrial developments.

The Future of Financial Services Marketing

distribion

At Distribion we help support local agents by providing one simple distributed marketing automation platform that allows users to create, customize, distribute and measure multi-channel marketing campaigns. Opportunities ahead.

Benefits of Marketing Automation for Insurers

Act-On

Insurance companies in all verticals have diverse audience segments that require highly tailored and customized messaging to generate, nurture, and convert leads in a multi-channel marketing ecosystem.

Tying Multi-Channel Marketing Programs Together with Interactive Content

SnapApp

How do you market to the right people, in the right channels, at the right time, with the right content? Fortunately, interactive content can easily bridge gaps to push content to virtually any marketing channel you can imagine - all the while measuring behaviors and generating leads within the native channels, interfaces, or devices. because social channels and marketing initiatives are not mutually exclusive.

B2B Vs B2C Marketing Automation [Infographic]

distribion

Think of marketing automation as dog breeds. Marketing automation technology allows brands to efficiently generate leads using multiple mediums while simplifying and reducing marketing efforts, to ultimately increase revenue. Why use marketing automation in the first place?

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Kick Up Your Content

distribion

However, with different channels playing intricate roles with one another, content is only boring if you build it that way. Say you’re a marketing automation platform. Is your content boring? Good news, it doesn’t have to be! B2B content gets a bad rap for being lifeless and limiting.

3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness

Vidyard

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. Marketing Automation Finally, marketing automation is the piece that really brings everything together.

The Difference Between Distributed Marketing & Multi-Level Marketing

distribion

Though they sound remarkably similar, distributed marketing and multi-level marketing are completely different concepts. Corporate approved marketing resources are disbursed throughout the network, spanning across digital, social and traditional channels. What is Multi-Level Marketing?

The M.E.R.R.Y. List of Holiday Email Marketing Tips

distribion

of all shopping transactions during the holiday season achieving the rank of third highest marketing channel to attract consumer purchasing. The true power for marketing departments comes when combining the two forces not as opposing factors, but as a multi-touch marketing crusade.

National Trivia Day 2017

distribion

Quizzes and other interactive channels allow customers to engage with brands and are at the forefront of digital marketing trends. In honor of National Trivia Day, we would like to share our marketing automation quiz we created a few months ago. Marketing has changed.

Improving Business Productivity with Marketing Automation

Webbiquity

This is where marketing automation comes in. What is “Marketing Automation” (Really)? Marketing is an inherently strategic and creative endeavor that can’t be “automated.” Benefits of Marketing Automation. Guest post by Riya Sander.

Automating The Omnichannel Opportunity

Marketing Insider Group

For a while, multichannel was the thing, engaging with customers across a wide range of different channels and building a strong presence on each available platform. The days of multi-channel were ushered off into the wings as quickly as they had come.

Creating a 2017 Marketing Roadmap for Success

distribion

It is the dawn of a new year, and with it comes a new lease on life, new gym memberships and new plans that will surely make this year better than the last. No matter your region, gender, ethnicity or job title, there will always be a level of hopeful optimism when looking to the new year.

Is B2B Marketing Ready for Programmatic Advertising?

Inbox Insight

This has resulted in limitations on the number of viable publisher channels available to B2B advertisers, which a survey by Ad Exchanger determined has resulted in 85% of B2B programmatic advertisers targeting their demographics via a combination of B2B and B2C platforms.

Email Marketing Trends and Stats

distribion

Email marketing consistently ranks among the highest ranking channels producing revenue and a strong return on investment. 91% of participants recorded email marketing as the most effective channel for delivering revenue results. – Discovery Channel.

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Kwanzoo Builds Content for Cross-Channel Marketing

Customer Experience Matrix

What puzzled me was the advantage of this over anyone else’s HTML content, including the content that could be generated using standard tools within most marketing automation systems. These capabilities make Kwanzoo substantially more versatile than a conventional marketing automation system, which would rely on campaign flows or manually-embedded links to manage the page sequence and could only deploy on emails or microsites generated by the marketing automation system itself.

An Act-On Conversation: Jay McBain and Atri Chatterjee Discuss Channel Marketing 101

Marketing Action

Editor’s Note: Jay McBain is Chief Marketing Officer for ChannelEyes, a young company that’s reinventing the way vendors communicate, educate, and engage with their value- added resellers and channels. Channel marketing defined. How sales contributes to channel marketing.

4 Ways to Revolutionize Your Content with Personalized Marketing

distribion

Email or any digital marketing channel you use should be personal too! The biggest missed opportunity in content marketing is playing it too safe. Compelling content is only possible when it’s rooted in strategy and insight.