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B2C Marketing Automation and 5 Top Software Tools to Power It

Hubspot

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. From text reminders to cart abandonment emails to multi-channel campaigns that span social media and in-app messaging, B2C marketing automation marries the power of personalized messaging and hands-off marketing.

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Video Calls to Action: What They Are and How to Use Them

Vidyard

Download the eBook.” Add a simple email gate or use a Marketo form to funnel through to your marketing automation platform. Check out the Vidyard Knowledge Base to learn how. “Sign Up for an Account.” Book a Demo.” You probably already know all about the call to action. Email gate: Want to capture leads?

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The Best Podcast Conversations of 2023 That Marketing Shouldn’t Miss

Engagio

Her passion for marketing shines through as she stresses the importance of a well-rounded knowledge base and assembling a strong leadership team to allow for a laser focus on strategy. As a seasoned expert in the field, she shares her insights on the critical role of CMOs in today’s economic landscape.

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Creative Customer Retention Strategies that Really Work

BenchmarkONE

Marketing tools like an integrated CRM, along with automation, can track all the same data as the barista who writes your name on your cup from memory, and they can do it at scale. . You can offer special rewards like free eBook downloads or guides that give special tips and tricks about your services. .

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What Is Demand Generation?

ClearVoice

You will also learn how to address challenges, take advantage of opportunities, and capitalize on marketing automation tools. Content such as white papers, press releases, ebooks, and articles provide credibility while social media conversations, email campaigns, and blog posts help solidify relationships and generate interest.

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How Should I Segment My Database?

Adobe Experience Cloud Blog

In our new ebook, Asking the Right Questions: How to Evaluate Marketing Automation , we explore the range of segmentation capabilities available to marketers today. Traditionally, marketers have used marketing automation to segment their databases using demographic and firmographic criteria. Marketing Automation b2b Consumer'

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Software and SaaS Marketing Best Practices

Launch Marketing

Use newsletters, blog posts, knowledge bases, webinars, videos and other content to share success stories, offer usage tips and tricks and to highlight new or forthcoming features of your SaaS offering that will benefit them. Are we using tools like Google Analytics, CRM and marketing automation to analyze each stage of the lead cycle?