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Establishing an ABM Center of Excellence

The ABM Agency

The COE empowers organizations to adopt a more strategic approach to ABM, moving beyond tactical execution to foster innovation, experimentation, and continuous learning. These early efforts are crucial for gathering insights and preparing the organization for a more structured ABM approach.

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Mastering B2B Lead Generation in the Pharmaceutical Sector: 6 Essential Strategies

SalesGrape

One such challenge is navigating through strict regulations and compliance requirements that govern pharmaceutical marketing. Pharmaceutical companies must adhere to stringent guidelines set by regulatory bodies like the Medicines and Healthcare products Regulatory Agency (MHRA) or the Food and Drug Administration (FDA).

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What is CDAP and How Does it Apply to Canadian Marketing Agencies?

ActiveDEMAND

Getting Started with CDAP for Canadian Digital Agencies. This Government of Canada program helps SMEs adopt digital technologies to increase their competitiveness. The program offers two main opportunities for Canadian Marketing Agencies: Leverage the program to drive digital adoption for your own agency.

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Mautic Offers Free, Open Source Marketing Automation

Customer Experience Matrix

The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. So the opportunity seems obvious. See this post for more on that.)

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TAP Innovations Hires KEO Marketing for Fractional CMO and Marketing Team Services

KEO Marketing

Over the past 20+ years, KEO Marketing has pioneered a unique fractional senior marketing leadership and agency capabilities model that allows mid-market companies to be more nimble, and to generate more leads, expand their brand, and support sales so that they can scale faster. About KEO Marketing, Inc.

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Building a future-ready marketing operations team

Martech

What could she do with her team in the next fiscal that would help her company overcome the slump in revenues they had experienced in the previous three quarters? It had to be different. She couldn’t keep spending money on search words, emails, and sales events that didn’t produce revenue. That would mean taking her team down to the bare bones.

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Process Mining in Salesforce With MuleSoft and Apromore

Salesforce Marketing Cloud

Process mining is an innovative technology to discover and analyze business processes using event data extracted from CRMs and other systems. It enables managers across the organization to gain insights into how to optimize and automate their processes.

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