Act-On

FEBRUARY 26, 2024

Getting started with pay-per-click (PPC) advertising—or any type of digital advertising—can be downright overwhelming. Advertising has its own special lingo and library of acronyms involved, and new tactics and technologies are constantly emerging. What is Account-Based Advertising? What is an Ad Audience?

Paid Content 214

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 214

QuanticMind

AUGUST 9, 2016

I speak with so many incredibly smart and thorough paid search professionals and it’s amazing to hear so many different perspectives. Why are my campaigns stalling in terms of CPC/CPL and revenues? Enterprise search engine marketing professionals need to know how campaigns are faring, and they need to know yesterday.

Paid Search Agency 40

Paid Search Agency Enterprise Management CPL Cost per Lead 40

LeadSloth

AUGUST 11, 2009

Interview with Terry Whalen from CPC Search. To generate demand for your products, it’s not enough to nurture the existing leads in your database. You also need a steady stream of fresh leads coming in. Jep: What are some of the key differences in running a B2B paid search campaign vs. a B2C campaign?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Advertisements Advertising 100

Single Grain

DECEMBER 8, 2023

From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads. Not only do you have an opportunity to generate high-quality leads, but generate lots of them.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

QuanticMind

OCTOBER 30, 2018

The majority of businesses use search engine marketing (SEM) to sell products or attract leads to their business. So they use whatever information they have about these things to hone keywords and create targeted ads that drive conversions. How well your inventory selection matches product search intent and volume.

SEM 40

SEM Efficiency Cost Per Click Lead Scoring 40

Metadata

MARCH 16, 2022

We often review campaigns for our clients, and we’re always surprised at how many marketers aren’t using the right call to action on their ads. Depending on the ad platform and content type, you have a variety of calls to action available to choose from, but which one should you choose for your ad campaign?

Cost per Lead 64

Cost per Lead CPL Cost Per Click Best Practices 64

Hubspot

NOVEMBER 4, 2015

The same might be said for for the transition from product-market fit to the growth stage of a SaaS company. This is a daunting challenge, but in today's post we're going to look at the four core tenets of a marketing plan (goal setting, tactics, resources and evaluation) that can help you achieve these goals. Marketing budget.

Planning 28

Planning Paid Search Agency Lead Ranking Marketing Plans 28

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. Let’s be clear: LinkedIn Ads is an expensive platform. The “Big 3” Types of LinkedIn Ads for Enterprise SaaS.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Single Grain

OCTOBER 28, 2019

The average data-driven business is growing more than 30% year-over-year , according to Forrester. In the modern marketing era, there is no place for “winging it”. For virtually every business, the most relevant key performance indicators (KPIs) are lead-generation metrics, as they provide a view into the customer journey.

Paid Content 111

Paid Content Lead Generation Lead Ranking Marketing Qualified Leads 111

Single Grain

APRIL 24, 2023

Case studies are one of the most important lead generation strategies. A good case study not only proves a marketing company’s success, but also zones in on the strategies used to identify leads, customer pain points, increase sales, convert leads, and accomplish other goals. As a result, they sought help from us.

Case Studies 52

Case Studies Case Study Paid Content Lead Generation 52

Lake One

MARCH 19, 2020

Whether it’s knowing how or if you should change your inbound programs, turn your ads off, or adjust your automation. As marketing professionals, it’s our job to remain calm and advise clients on the best course of action when it comes to inbound marketing and marketing automation. What would you do?

Marketing Management 52

Marketing Management Marketing & Strategy Automation Marketing Strategy 52

Digital B2B Marketing

JUNE 7, 2012

Some days B2B marketing discussions seem more like a reading of alphabet soup. With lines like “we need SME commitment before developing DDMs for the ABM program”, it is no wonder marketers often struggle to communicate internally. Marketing Program and Concept Acronyms DM : Direct Mail DDM : Dimensional Direct Mail.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Single Grain

FEBRUARY 5, 2020

Realistically, not all of your marketing campaigns are going to generate the results you’re after. But no matter what the performance of your campaign may be, tracking proper B2B marketing KPIs always helps you learn something so that you can improve the performance of your current and future campaigns. Get A Free Consultation.

Webinar Metrics 141

Webinar Metrics Cost per Acquisition Paid Search Agency Top of Funnel 141

Circle Studio

OCTOBER 12, 2017

Marketing is no exception, with an ever-expanding vocabulary of terms and jargon that may at times sound like a foreign language to business executives in non-marketing roles. We’ve set out to help demystify some of the most common B2B marketing jargon: A/B testing – Testing two versions of an element with two separate audiences.

Paid Content 60

Paid Content Top of Funnel Advertising Agencies Demand Generation Agencies 60

LeadSquared

APRIL 5, 2016

Does your bid increase if you exclude search partners? Can you elaborate on the Interest Category called In Market? In market segment are people aggressively looking for a product or service as identified by Google. In market segment are people aggressively looking for a product or service as identified by Google.

Adwords 52

Adwords FAQ Paid Content Webinar Metrics 52

Brandpoint

JUNE 24, 2021

So go ahead and Ctrl + F or Command-F and search the acronym you’re looking for. AVE: Ad-value equivalency. Ad-value equivalency, or AVE, is a PR tool for measuring the success of a given earned media campaign or placement. If you spent $1000 in a year on marketing efforts and acquired 500 customers, the CAC is $2.

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Convert

NOVEMBER 8, 2022

No, not as many marketers are crazy about it as they once were. With ad blockers, huge privacy shifts, tough competition, etc., Instantly, advertising on Facebook and Instagram became less effective, while Apple started jostling to own and use all its first-party customer data. “PPC is dead.”. PPC is dying.”. Intent rules all.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Metadata

DECEMBER 8, 2021

The calculations tend to be generous, giving marketers way too much credit for the impact their marketing programs generate. Some platforms will give you “influenced” credit for a deal based on serving a single ad impression. Marketers tend to overcomplicate measurement, getting caught in analysis paralysis instead of executing.

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Sales Management 98

Directive Agency

SEPTEMBER 29, 2017

Why your ad CTR shouldn’t matter. They tell you how many eyeballs your ads or campaigns reached. They tell you the max number of people who were “exposed” to your ad. After all, 86% of people don’t look at online ads. Think about Facebook ads for a second. I’ll tell you where they don’t go: the ads in the sidebar.

CTR 40

CTR Cost per Lead Lead Ranking CPC 40

Hubspot

JUNE 19, 2014

That''s why we curated 60 of the most common marketing acronyms into an epic glossary you can skim, study, or bookmark and save for later. 60 Common Marketing Acronyms. It’s important for marketers to understand what APIs can do to factor them in to their marketing strategies. CMO: Chief Marketing Officer.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28

Hubspot

NOVEMBER 20, 2014

So marketers need to be prepared to help their buyers through that convoluted process. One great way to do that is with retargeting ads. Unlike typical banner ads, retargeting ads are served to people who have already visited your website or are a contact in your database (like a lead or customer).

Sales Management 28

Sales Management Campaigns Top of Funnel Cost per Lead 28

Single Grain

AUGUST 18, 2023

Finding the right digital marketing agency isn’t easy. But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. That said, there are a number of marketing strategies that will accomplish your goals while making your ROI.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Single Grain

AUGUST 24, 2023

So understanding how to choose a digital marketing agency is crucial. With a plethora of online marketing strategies like social media, PPC, email, content and SEO, it’s easy to get overwhelmed as to which to focus on. Digital marketing agencies promise to navigate these waters on your behalf.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98