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PowerViews with James Obermayer: Lead Management & Integrated Direct Marketing

ViewPoint

There have been more comments from marketing automation vendors that cold calling and other traditional ways of generating sales leads are going away. Based on SLMA Radio interviews with 120 marketing and sales leaders and other conversations, a big change is the way companies are spending more dollars on marketing and lead generation.

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How to Get How to Get Started With SMS Marketing

Vision6

With our guidance, you’ll be able to get started with SMS marketing and take advantage of this powerful communication channel. What is SMS marketing? SMS (or text) marketing is a direct marketing tool that allows businesses to communicate with their customers via text message.

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More on Marketing to Things

Customer Experience Matrix

Ok, this isn’t directly “marketing to things”, but the data is coming from “things” that have been instrumented. data privacy future of marketing internet of things marketing automation marketing to things' A really smart system would offer dissatisfied customers an apology or incentive to come back.

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GDPR: Why It Matters & What We’re Doing

Sharpspring

There’s been a lot of buzz surrounding the General Data Protection Regulation , commonly known as GDPR, which is a new data privacy law that will be enforced starting May 25, 2018. This new law means important changes for many digital marketers, so it’s crucial to be prepared. SharpSpring and GDPR Compliance. New Form Tools.

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B2B Lead Generation Blog: Closed Loop Marketing Isnt Software

markempa

« Off topic: Response to meme - 8 Random Things About Me | Main | B2B Marketing and lead generation via Social networking » Closed Loop Marketing Isnt Software I recently spoke with a reader who was struggling with his closed loop marketing process.

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B2B Lead Generation Blog: The One Piece Of Advice You Cant Generate Leads Without

markempa

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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B2B Lead Generation Blog: Webcast: 8 Critical Success Factors for B2B Lead Generation

markempa

Watch the recorded webcast now Sponsored by Eloqua , provider of the leading integrated demand generation platform for executing, automating and measuring highly effective B2B marketing programs. Register for this webcast registration is closed.

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