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Observations from the 2017 Marketo Summit

The Point

This week was my eighth consecutive Marketo Summit, all of them as a sponsor/exhibitor. Marketo has their mojo back. It’s been a tumultuous year for Marketo since being acquired by Vista Equity Partners in late 2016.

5 Best Practices for Improving Sales Enablement

Modern B2B Marketing

Shared drives, social file sharing, and cloud document delivery services can hurt our ability to effectively enable sales because they feed the beast of one-off, random, reactive content management. But are you getting the best results from your efforts?

5 Reasons to Gate Lead Nurturing Content

The Point

If you utilize a marketing automation platform, the registration form on your landing page will be pre-populated with the prospect’s contact information, so conceivably all he/she has to do is click on the “submit” button.

Do You Need Marketing Automation to Do Lead Nurturing? Sort Of.

The Point

A prospective client asks: “We’re just getting our demand generation programs ramped up, and I’m not sure I’m ready for marketing automation. My answer: “It depends how you define “ lead nurturing ,” but technically: no, you don’t need marketing automation in order to nurture leads.

B2B Marketing Trends for 2016

Read on to discover what 25 top B2B marketing thought leaders had to say about these themes, and what processes and practices successful. them the best rather than reaching for more eyeballs. social advertising on LinkedIn, programmatic networks like Choozle) that. social media.

Top 10 Demand Generation Resolutions for 2014

The Point

If you don’t have that capability in place, look at marketing automation platforms like Marketo or reporting solutions like Full Circle CRM that can give you the data you’re looking for.

In Defense of Unsolicited Email

The Point

Over at marketing automation firm Marketo , CEO Phil Fernandez just wrote a full-throated rant against the evils of unsolicited email and purchased email lists used indiscriminately: “How does anyone think that these are sensible emails to send to the CEO of a fast-growing public company?

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Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing

Modern B2B Marketing

We should also be demonstrating best practices within our organizations and industries. For more information, be sure to sign up for our upcoming webinar, Mobile First: 5 Tips for Integrating Mobile with Marketing Automation.

9 Proven Ways to Increase Webinar Response

The Point

Take full advantage of marketing automation. Integrate your marketing automation system (e.g. Marketo, Pardot) with your Webinar platform (e.g. Leverage social media to extend the reach of your campaign.

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B2B Marketing Trends for 2016

Read on to discover what 25 top B2B marketing thought leaders had to say about these themes, and what processes and practices successful. them the best rather than reaching for more eyeballs. social advertising on LinkedIn, programmatic networks like Choozle) that. social media.

Buying Marketing Automation Software: A Best Practice Process

Modern B2B Marketing

by Jon Miller So you’ve decided to buy a marketing automation solution. Of course, we think Marketo is almost always the best solution—yes, we’re biased. Remember, you aren’t ever “done” with marketing automation, so build time to evolve, adapt, and learn into your process.

Doing More Together: Facebook and Marketo Drive Marketing Success

Modern B2B Marketing

Marketo is happy to be one of the partners contributing to this vision through our integrations with Facebook that connect the dots between seemingly disparate activities, digitally and offline. A Marketo Case Study.

3 Reasons to Adopt a Scalable Marketing Automation Platform

Modern B2B Marketing

While our demand generation team celebrated this victory, we knew that with a lead database swelling to 70,000 entries and counting, we needed to embrace a more sophisticated, enterprise-grade marketing automation platform. That was the question that led Modernize to adopt Marketo.

7 Marketing Automation Predictions: A SiriusDecisions Roundup

Modern B2B Marketing

A key session that stood out and created a lot of buzz amongst the crowd: Marketing Automation: What the Future Holds. Most marketers are familiar with marketing automation; in fact, you may already use it. Marketing Automation b2b Consumer

B2B Marketing Trends for 2016

Read on to discover what 25 top B2B marketing thought leaders had to say about these themes, and what processes and practices successful. them the best rather than reaching for more eyeballs. social advertising on LinkedIn, programmatic networks like Choozle) that. social media.

Get Ready for Social Marketing Automation!

Modern B2B Marketing

by Phil Fernandez Today, Marketo is igniting a new era of marketing automation with the acquisition of social campaign management platform Crowd Factory. Together, we will deliver the world’s first integrated Social Marketing Automation solution.

20 Ideas from Power Users to Power Up Your B2B Marketing Automation

Modern B2B Marketing

Author: Zak Pines We’re at an exciting point in the evolution of marketing automation. Perhaps more importantly, as the industry matures, leading-edge marketing automation practitioners now have many years, or even a full decade, of experience under their belt.

Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%

The Point

In response to the audit and in line with Spear’s recommendations, the firm was subsequently hired to: • Revamp existing email and landing page creative based on e-marketing best practices. All campaigns were built and launched in Marketo, a leading marketing automation platform.

Why Marketing Automation, Why Now?

Modern B2B Marketing

If you’re in marketing, a “trend” you’ve probably heard about is marketing automation. So in a nutshell, what does marketing automation do, and why should you care? Here’s why: Why Marketing Automation is More than a Trend. Marketing Automation

Marketing Automation, Set It and Forget It

Puzzle Marketer

This obviously allows you to match your customers with sales transactions, but more importantly for marketers it allows you the option of layering on a marketing automation system that can deliver targeted messages at the right time without continuous management by additional personnel. Marketing automation, what is it? Automate processes like these and scale the number of touch points, leads generated, and sales routed.

Marketing Automation for Sales Development: An Essential for Revenue Success

Modern B2B Marketing

Author: Ernesto Castillo Marketing automation isn’t just for marketing. As a sales leader or rep, marketing automation is fundamental to understanding your prospects’ behaviors, leveraging them in your follow-ups, and making the right connections.

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The Evolution of Modern Marketing Automation [Infographic]

Modern B2B Marketing

Many still struggle with the constantly expanding network of engagement, but the introduction of marketing automation technology has provided a way for marketers to spread their word across an ever-increasing variety of channels. Marketing Automation Modern B2B Marketing

Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Modern B2B Marketing

Many of our customers, prospective customers and business partners may be wondering what this move means for Marketo, since we are a leader in the marketing software space and so many salesforce.com customers also choose Marketo as their marketing automation platform.

Dreamforce ’12: Tap into Marketo’s Social Marketing Experts

Modern B2B Marketing

This year, there are over 750 expert-led sessions to choose from and if you are like me, you might be having trouble navigating through all the best practices, how-to’s, expert panels and case studies. For those interested in forwarding-thinking marketing strategies, we have put together a list of our 6 sessions, which are a perfect fit for Dreamforce’s focus on The Social Enterprise this year. See how Marketo does it! Join Marketo’s Sr.

What Qualities Should You Look for in a Marketing Automation Manager?

Modern B2B Marketing

Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. Marketo and Ascend2’s Marketing Automation Strategy Survey.

What Is B2B Social Media Marketing?

KoMarketing Associates

Before it’s possible for B2B marketers to implement successful social media tactics and tools, it is essential to understand what exactly social media is and how it supports your overarching business objectives. The goal of social media marketing is to build relationships and connections with target audiences, that lead to improvements marketing performance (such as brand awareness, website traffic, leads, etc), in defined social media platforms.

[Video] What Every Marketer Should Know: What Is Marketing Automation?

Modern B2B Marketing

Author: Sesame Mish What is marketing automation ? Marketing automation is software that helps companies take complete control of their marketing campaign efforts. This mighty marketing machine works to automate and sync your various efforts: Lead generation. Social marketing.

Revenue Performance Management: An interview with Jon Miller, VP Marketing and Co-founder of Marketo

Sales Lead Insights

Jon Miller is VP marketing and co-founder of Marketo , one of the marketing automation solutions supported by AcquireB2B , our B2B agency specializing in driving more leads and sales with B2B marketing automation.

Back to Basics: What is Marketing Automation and Why Do I Need It Now?

Modern B2B Marketing

Author: Dayna Rothman Marketing automation is a must-have for a modern marketing team. What exactly is marketing automation and why do you need it? Sometimes at Marketo, we like to take a pause and get back to the basics. So What Exactly is Marketing Automation?

Mobile + Marketing Automation Demystified

Modern B2B Marketing

Author: Michael Pollack There are plenty of people talking about mobile and how it interacts with marketing automation. Let’s take a quick look at some of the common considerations in mobile marketing and marketing automation, and provide some clarity around terminology and key practices.

New to Marketing Automation? Your First 5 Moves

Modern B2B Marketing

Author: Stephanie Yung First, the facts: marketing experts, analysts, and hands-on practitioners have now embraced marketing automation across industries. Here are the first five “moves” I recommend to new marketing automation users: 1) Launch an Awake the Dead Campaign.

How to Find a Marketing Automation Platform That Grows With You

Modern B2B Marketing

As part of a ‘wait and see’ or ‘grow into it’ mentality, the total cost of ownership for a less sophisticated marketing automation platform can hide below the surface. How easily can you incorporate other best-of-breed solutions? Marketing Automation b2b Consumer

The Hashtag That Could Tilt the Marketing Automation World

Content Standard

They wanted more insight—via our marketing automation platform, Marketo—into which content was driving new leads and bookings. But on the other hand, how many times have you reviewed an email that had an egregious typo, didn’t follow best practices, or wasn’t brand aligned?

Self-Reliance Is the Name of the Game: How Marketing Automation Empowers Marketers

Modern B2B Marketing

As marketers, this proves to be a problem if your marketing organization is still implementing outdated marketing practices that demand too much attention from the tech side of the business. Marketing Automation is High-Tech, but Also Tech-Friendly. Marketing Automation b2b Consumer

6 Vital Features to Look for in Marketing Automation Software this Year

Modern B2B Marketing

The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Automation is the fuel that allows businesses to stay one step ahead of the game. Social and Mobile Integration. Marketing Automation b2b

3 Musts for Every Marketer’s To-Do List When Investing in Marketing Automation

Modern B2B Marketing

Welcome to another blog about marketing automation. You probably had no problem finding this or endless other blogs about marketing automation (MA) and there’s a pretty good reason for that. Marketing automation has completely changed the way we approach sales and marketing.

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Marketing Automation 101

Modern B2B Marketing

Marketing automation technology can help. If you’re new to our blog, read on; if you’ve been around a while, consider checking out one of our more advanced posts such as The ROI of Marketing Automation. Marketing Automation Enables Modern Business Processes.

How to Leverage Social Intent Data for Email Marketing

Modern B2B Marketing

Since we adopted Marketo in 2015, we’ve been nurturing our leads with weekly emails that provide educational content. They go to industry publications and social networks like Twitter and LinkedIn to learn about and discuss issues in their industry.

B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

A marketing automation solution is one tool B2B marketers use for succeeding at these lead management challenges. Marketo is considered a leader in the lead management / marketing automation industry. What is Marketing Automation? Social media.