Marketing Insider Group

OCTOBER 26, 2010

But let’s face it, there are marketing plans thrown on PowerPoint templates, using the latest buzz words and amazing graphics. Two recent articles on Harvard Business Review offer some great advice. First is “ Marketing Can Do Better &# by Umair Haque. Umair urges marketers to start listening.

Planning 100

Planning Paid Search Agency Customer Satisfaction Web 2.0 100

Marketing Insider Group

NOVEMBER 9, 2010

According to Kit Eaton , from Fast Company magazine in his article “ State of the Blogosphere “: There’s plenty more data in there, but the headline summary would seem to be that blogging is rapidly becoming more professional, and it’s challenging the mainstream media in terms of influence over consumer spending habits.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Marketing Insider Group

SEPTEMBER 9, 2010

Brands are valuable assets that companies create, nurture and maintain with great care, right? And what role do marketers play in cultivating the brand and maintaining some level of consistency in our brand image? But how do you measure brand value in the social age? It is so much bigger. It is so much bigger.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? You want to be found when they do.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Related Posts: Why Is Search…So…Darn…Hard?!

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

The curious and cautious B2B buyers B2B buyers are curious about how a product can make life easier and business better; however, they are also more cautious when making purchases because a mistake can be costly both for the company and their career. Related Posts: Why Is Search…So…Darn…Hard?!

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

DECEMBER 16, 2010

.&# Well as a B2B marketer, that sounds familiar doesn’t it? Maybe the NY Times is providing an excellent parallel to companies that are not quite experiencing the “fight for survival&# that traditional media companies and newspapers are facing. Integrate digital and print.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

DECEMBER 16, 2010

.&# Well as a B2B marketer, that sounds familiar doesn’t it? Maybe the NY Times is providing an excellent parallel to companies that are not quite experiencing the “fight for survival&# that traditional media companies and newspapers are facing. Integrate digital and print.

Social Media 100

Social Media Media Enterprise Management Paid Search Agency 100

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Because it is an easy metric to obtain. Ask your partners.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

DECEMBER 1, 2010

I have been in large companies and small and content is the one challenge I have found at both. Mark William Schaefer Dec 3 2010 Excellent article Michael. You could backdate this article 10 years. I think marketers have to demonsrate much more strategic insight then just planning. Hope it’s great!

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. Augmented Reality For B2B Marketing in 2011?"

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

You know that Social Media is Not a Strategy where the author comments: it’s not that companies tweet or post photos to flickr that is behind their success; it’s the fact that these efforts further their overall strategy of content creation, customer acquisition, and product positioning. Augmented Reality For B2B Marketing in 2011?"

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

OCTOBER 14, 2010

Share If you’re in digital marketing, you know what I mean just reading the title. You’re sitting at your desk and the email lands in your inbox with a thud: someone important in your company just did a search in a major search engine on a keyword they thought was important and your paid search ad didn’t show up.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

DECEMBER 9, 2010

I start with a list of fellow employees and company news I want to share. I scan articles and quickly share them. I add new connections baced on the recommendations from each major site. This takes no more than 15 minutes. Share: Next I look at broader news sites, blogs and my “VIP&# lists.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

Marketing Insider Group

AUGUST 12, 2010

In some companies “nurture happens&# almost by accident. Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. In other companies lead nurture is a very formal and well-defined process.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

JULY 19, 2010

The companies that are able to create a sustainable responder generation program will see higher conversions and sales. However, it is difficult for companies to gain inbound responders in large volumes, and too many companies do not have an optimal responder program in place to drive whatever responders they receive to an eventual sale.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Directive Agency

APRIL 19, 2017

When it comes to generating leads for B2B via content marketing, syndication is a must. Content syndication is the process of pushing your content out into third-party sites to promote it either as a full article, snippet, link, or thumbnail. For example, organic search metrics for Series C funded B2B software companies.

Sales Management 53

Sales Management Top of Funnel Paid Content Ideal Customer Profiles 53

WebMarketCentral

OCTOBER 27, 2008

What are the most popular Web 2.0 Exactly how helpful is online video as as search marketing tool? Where can you find free tools to help monitor buzz about your company across blogs, Twitter on online forums? tags: most popular Web 2.0 tags: most popular Web 2.0 applications?

Social Media 20

Social Media Web 2.0 Optimization Media 20

WebMarketCentral

SEPTEMBER 15, 2008

Learn these answers and more from this collection of blog posts and articles, some of the best reporting on online research topics so far this year. Search marketing is also taking money away from other advertising and PR programs. The question now is.read the article! UM Finds Web 2.0 Breeding Consumers 2.0,

Marketing Budget 20

Marketing Budget Web 2.0 Research Paid Search Agency 20

Marketing Insider Group

OCTOBER 12, 2010

The company will not incur any expense until the meeting takes place, and you can be assured that if the meeting is valueless, you will not pay for it. Simplicity Of Programs These programs are notoriously simple to create as you only need to provide a list of target companies and a product, solution or service you want to sell.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

WebMarketCentral

DECEMBER 28, 2009

Learn the answers to these questions and others here in more of the best blog posts and articles from last year on Twitter techniques, tools and tactics. A Twitter Marketing Sanity Check by iMedia Connection Yes, another Twitter "sanity check." Tags: Web 2.0 How exactly did Dell generate so much revenue by Twittering?

Twitter 20

Twitter Tactics Web 2.0 Tips 20

WebMarketCentral

DECEMBER 9, 2009

Discover the answers to these questions and others here in more of the best blog posts and articles about social media marketing so far this year. Video search 101: Marketing and optimization by iMedia Connection Noting some statistics on the explosive growth of online video, David L. Tags: Web 2.0

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

JULY 13, 2009

What are the best examples of organizations using social media for marketing, promotion and interactive PR ? Find those answers and others here in more of the best articles and blog posts about social media marketing from the last year. Looking for ideas on how your company could expand its use of social media?

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

SEPTEMBER 4, 2008

Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles written so far in 2008. How 30 minutes a day can result in 250 inbound links by Search Engine Marketing Exposed Anthony Kirlew , a.k.a.

Social Media 20

Social Media Optimization Linkbait Media 20

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. About a month ago, my company, ——, ran a design contest with —- to find the next green conscious design for their bottles. It has enlightened me a lot.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Marketing Insider Group

JULY 29, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy July 29, 2010 8 Subscribe Why Do You Tweet? So what is “personal branding?”

Social Media 100

Social Media Personalization Brand Identity Branding 100

Marketing Insider Group

MAY 10, 2010

This year it has crested the infamous Tipping Point and marketers are finding the call of social media tactics irresistible. In companies across the world, social “experts&# are rising up and taking new positions like “Community Manager&# and “Social Strategist&#. Last year it was growing too fast to ignore.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

This year it has crested the infamous Tipping Point and marketers are finding the call of social media tactics irresistible. In companies across the world, social “experts&# are rising up and taking new positions like “Community Manager&# and “Social Strategist&#. Last year it was growing too fast to ignore.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 30, 2010

In this post I will provide some of the latest thinking along with my own thoughts on how to better align marketing with sales. This week alone, there have been 3 popular media articles on this issue. Bannan wrote “ Creating a true partnership between marketing and sales ”. Good article. In BtoB Magazine , Karen J.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Webbiquity

JUNE 6, 2011

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). Marty Weintraub – @aimclear.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Marketing Insider Group

JUNE 4, 2010

She concludes her post by suggesting that social media should be a company-wide affair that no department “owns.” Shel Holtz , who also spoke at SocialMediaPlus , recently wrote this article: “Study: PR wins social media ownership battle”. Michael Brenner Jun 4 2010 Hi Ryan. I never forget my sales friends And thanks for your comments.

Social Media 100

Social Media Demand Generation Agencies Media PR 100

Directive Agency

JULY 26, 2016

You’re reading this because you’re interested in hiring a top SEO company that can exceed your company’s marketing KPI’s. Look no further, we’ve outlined practical tips and actionable insights for selecting the right search engine optimization company. Avoid contracts.

Paid Search Agency 76

Paid Search Agency Advertising Agencies Ad Agencies SEO 76