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5 Advantages of Market Basket Analysis in B2B Marketing

Valasys

The modern-day cloud-based architectures allow the use of agile analytics platforms. Predictive sales analytics offers a clear pathway to increased sales efficiency & revenues. Alongside a number of theories of the customer, behavior can be examined & the effectiveness of the recent marketing campaigns can be kept intact.

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10 Advantages of Outsourcing B2B Sales Appointment Setting Services

Valasys

The entire process of reaching out to the right set of decision-makers including the influencers in the B2B marketplace by fixing appointments to bolster the Return on Marketing Investment (ROMI), as well as the Return on Investment (ROI), falls under the realm of B2B Sales Appointment Services. Lead Nurturing: .

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How to Define & Measure Social Media KPIs – Part VII

Valasys

Leveraging social media KPIs in the year 2019 & beyond will be an unbeatable approach for marketers to figure out the loopholes in their marketing strategies & will guide them on how to set social media KPIs to optimize their marketing & other core bottom-line endeavors such as sales revenue & return on marketing investment (ROMI).

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Web 2.0 Expo – cool stuff seen on the floor of the show

Buzz Marketing for Technology

Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium 's go-to-market strategy to me. No doubt very useful and very powerful when they come together (I read this as an agency mixed with a lead nurturing platform that can track ROI!).

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How to Scale Up Personalization to Streamline B2B Sales Cycle

Valasys

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). According to Dun & Bradstreet , 90% of the B2B brands and agencies believe that the use of data & analytics has revolutionized the way they have been conventionally handling marketing & advertising.

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How to Define & Measure Social Media KPIs Part V

Valasys

Analytical tools such as Google Analytics, YouTube Analytics & Brand Lift can help the marketers measure the successes of their YouTube promotional contents across the different stages of buyers’ cycle. At the end of the day, social media KPIs are all about separating what you need from innumerable data-driven metrics.

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Top 10 Email Marketing Tools & Why You Need Them

Valasys

In a fiercely competitive B2B world, marketers need to optimize their returns on marketing investment (ROMI) & using the best email marketing tools can help the marketers achieve their desired results. Choosing the right email marketing tools for your business can set the tone for returns on your campaign.