Valasys

MARCH 12, 2020

The modern-day cloud-based architectures allow the use of agile analytics platforms. Predictive sales analytics offers a clear pathway to increased sales efficiency & revenues. Increasing the Market Share: Market Basket Analysis (MBA) can be put to use to associate the purchases with demographic and socio-economic data.

Analysis 59

Analysis B2B Marketing Marketing Management B2B 59

Valasys

JUNE 25, 2019

The entire process of reaching out to the right set of decision-makers including the influencers in the B2B marketplace by fixing appointments to bolster the Return on Marketing Investment (ROMI), as well as the Return on Investment (ROI), falls under the realm of B2B Sales Appointment Services. Lead Nurturing: .

Enterprise Management 61

Enterprise Management B2B Sales Top of Funnel Marketing Management 61

Valasys

AUGUST 12, 2019

Some are taking the help of website personalization, others are using lead account matching or predictive analytics. Assimilate the intent Data for Targeting : . With the progression of Artificial intelligence (AI) & Machine Learning (ML), the methodologies for intent-based targeting of prospects have evolved.

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). A predictive content strategy in-turn is based on the first & third-party intent-data. & According to a report by Loyalty360.org

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

NOVEMBER 4, 2019

Brands nowadays have access to advanced cloud-hosted data analytics platforms & customers are very well aware of it. The data analysis & interpretation for trend mining & analytics can be employed in content personalization.

Marketing AI 45

Marketing AI B2B Marketing Personalization Marketing Budget 45

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

AUGUST 9, 2019

While specifically designed niche pages have lost their caliber to an extent, the Key Performance Metrics (KPIs) from web analytics such as: 1. The characteristic features of this algorithmic update are as follows: Hummingbird personalizes & prioritizes the results on the SERPs as per the users’ intent.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40