The Path to B2B Personalization at Scale: Using Content AI, Automation and Analytics to Optimize Journeys
Heinz Marketing
MAY 17, 2023
Content intelligence refers to the use of content AI, automation, and analytics to optimize B2B buyer journeys and customer experiences. Advanced personalization requires content intelligence because it allows B2B marketers to go beyond simple segmentation and personalization tactics. This is where content intelligence comes into play.
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