Contently

APRIL 20, 2021

Contently Case Stories gives a behind-the-scenes look at the amazing work Contently’s customers are creating. But this isn’t another example of a financial services company co-opting a good cause to sell you things. A different kind of financial services content. “It wasn’t differentiated.

Storytelling 97

Storytelling Paid Social Agency Content Differentiation 97

Sprout Social

FEBRUARY 24, 2022

Now, in some fields at least, there’s more room for creativity and personality in these one-sheeters—cue a collective sigh of relief for anyone creating a social media resume. When it comes to the bustling field of social media, it pays to stand out. The do’s of a social media resume.

Social Media 102

Social Media Template Media Cross-Selling 102

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

QuanticMind

JANUARY 10, 2020

Social media presents a unique opportunity for advertisers. Here, we’ll lay out some best practices and things to keep in mind when leveraging social media to find your audience. Once you have these basic demographics defined, consult publicly available data for how this maps to the various social media networks.

Social Media 52

Social Media Media Paid Social Agency Mobile Advertising 52

Valasys

MAY 25, 2021

Her appointment speaks volumes about data being the center of advertising and media-buying innovation and the company being aware of the fact has made a smart, futuristic move. New York (May 24 th , 2021): Krystal Olivieri, a long-time data geek at GroupM, has been named the new Chief Innovation Officer at GroupM. About GroupM.

Advertising Agencies 52

Advertising Agencies Paid Social Agency Promotion Ethics 52

Directive Agency

MAY 20, 2020

When potential customers Google a keyword, find your product, and begin showing an interest, keep in mind that they may not be in the market for your product specifically. For example, if you Google the term “log analysis”, many ads for log analysis platforms show up. Total Addressable Market (TAM) on LinkedIn. test it out.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Enterprise Management Ad Building 52

Sprout Social

SEPTEMBER 28, 2016

Marketing professionals can agree on one thing–we live in an industry that’s constantly changing. Whether we’re on a PR team at a Fortune 500 company or manage media buying for a small business, there’s always a new tool or best practice we can implement to better communicate and measure our content.

Paid Content 97

Paid Content Social Media Paid Social Agency Media 97

NetLine

DECEMBER 1, 2020

That’s why we’re excited about our most recent Marketer in our Showcase. Meet the Senior Marketing Manager at DocASAP , Nathan Huet – A savvy expert at putting data to work to understand how he can leverage the power of content to deliver quality leads to his sales team. Today, content is at the core of what we do as marketers.

Paid Content 52

Paid Content Work Management Demand Generation Agencies Marketing Management 52

Sprout Social

DECEMBER 21, 2022

Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. What is organic social media ?

Paid Social Agency 133

Paid Social Agency Social Media Work Management Organization 133

Digilant

APRIL 2, 2024

social network ad spending by an impressive 10 percent. This year, eMarketer now expects social network ad spending to hit $82.9 The upswing in social ad spending reflects just how important social media advertising is for brands and agencies within the current digital reality.

Paid Content 52

Paid Content Paid Social Agency Advertising Agencies Advertisements 52

LeanData

FEBRUARY 10, 2022

Engagement with prospective customer accounts as markets of one is the essence of account-based marketing (ABM). In effect, you’re marketing to just that singular account. And, of course, you’re likely repeating that entire marketing process across other similar accounts. Each named account gets the royal treatment.

Ideal Customer Profiles 97

Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97

Sprout Social

MARCH 7, 2022

Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand. Now, social media and review sites have empowered consumers to speak their minds whenever the inspiration strikes. Twitter Brand Surveys.

Customer Surveys 89

Customer Surveys Brand Identity Branding Paid Search Agency 89

TrustRadius Marketing

SEPTEMBER 8, 2022

Social media analytics is a series of digital marketing tools that allow you to see how users interact with your social media channels. You can use these tools to gather a wide variety of insights from your social pages. You can also expect more real-time analytics and reporting capabilities.

Enterprise Management 98

Enterprise Management Pricing Price Social Media 98

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

Social media marketing has evolved from a practice run by interns and misguided Millennials to a complex strategy used across almost every B2B and B2C organization. The funny thing about this shift is that social media has always been important, but the way we look at these networks has been upended.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. However, this is a mistake, as startups and mature companies have very different goals and priorities. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Tomorrow People

SEPTEMBER 27, 2022

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. However, this is a mistake, as startups and mature companies have very different goals and priorities. What is a go-to-market (GTM) strategy?

Marketing Analytics Tools 156

Marketing Analytics Tools Startups Paid Content Sales Management 156

Unbounce

MAY 24, 2021

It’s formatted nicely, you have persuasive calls to action (CTAs) throughout, and you’ve even included visuals that act as social proof (you marketing genius, you). You need to mix up your marketing and put that content to work. . billion searches. billion searches. seconds consuming written content. .

Landing Pages 145

Landing Pages Paid Content Traffic Paid Search Agency 145

Directive Agency

SEPTEMBER 26, 2023

There are a ton of marketing agencies out there claiming they can do it all. If you’re serious about crushing your growth goals, you need a specialized performance agency. This article dives into the must-have qualities of a top-notch performance marketing agency that have been around for 10+ years.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Paid Content 52

Directive Agency

SEPTEMBER 26, 2023

There are a ton of marketing agencies out there claiming they can do it all. If you’re serious about crushing your growth goals, you need a specialized performance agency. This article dives into the must-have qualities of a top-notch performance marketing agency. What are Performance Marketing Agencies?

Advertising Agencies 52

Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

Contently

DECEMBER 5, 2017

What big content marketing trends do you see for next year? This cartoon illustrates why the content strategy echo chamber is so problematic. As I wrote in August, this silo-ing of “content marketing” as a special, separate activity within organizations has caused massive growing pains for the industry.

Top of Funnel 167

Top of Funnel Trends Content Marketing Planning 167

Sharpspring

DECEMBER 15, 2020

The best way to build a marketing strategy that stands out from the competition is to understand what your competitors are doing. Conducting a competitor analysis gives you and your clients the insight needed to develop digital marketing that delivers results.As an agency, you want to help your clients set themselves apart.

Analysis 52

Analysis Paid Content Paid Search Agency SWOT 52

ClearVoice

JANUARY 8, 2019

Perform a Google search on “content creation strategy,” and you’ll get millions of results offering tips, ideas and templates to help you get started. What are your biggest challenges with content? Content created for the sake of content or to meet some self-imposed publishing schedule isn’t enough. Start here.

Budget Programs 111

Budget Programs Buyer Personas Marketing & Strategy Psychographics 111

nDash

JUNE 23, 2021

Learning how to promote your content is one of the most critical marketing strategies for your brand. We learn from the Content Marketing Institute’s 11th Annual B2B Content Marketing report that 73% of marketers use content marketing to nurture subscribers, audiences, and leads.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

Content Marketing Institute

OCTOBER 17, 2018

? ? Many marketers think once a reasonable conversion rate is achieved, status quo is acceptable. Your lead generation tools can automate the testing and identify when it reaches statistical significance – indicating you have enough data on which to make a sound decision about what content element converts better. Click To Tweet.

Conversion Rate 99

Conversion Rate Top of Funnel Conversion Click Rate 99

Inbox Insight

MARCH 20, 2023

With the explosion of social media, SaaS platforms and online tools, B2B companies suddenly find themselves able to craft effective and wide-reaching strategies. That’s the content platform that we run. And it seems that B2B marketers agree with Mr. Daugherty. I’m Head of Product at Inbox Insight.

Demand Generation 59

Demand Generation Demand Generation Agencies Demand Ideal Customer Profiles 59

Martech Advisor

OCTOBER 21, 2019

Our growing access to staggering amounts of data, in fact, along with our evolving ability to parse and analyze that data, is enabling marketers to know more about consumer behavior, preferences, and purchasing patterns than ever before. Learning More: Why Data Transparency and Control are Vital to Paid Social Media Today.

Paid Search Agency 55

Paid Search Agency Paid Social Agency Marketing & Strategy Vendors 55

Convert

SEPTEMBER 14, 2020

You are running a campaign on social media. Like testing and experimentation , UTM codes let you track the success of your marketing efforts. If you are serious about using tracking and measuring for growth, consider mastering and incorporating UTM parameters into your marketing program. Benefits of using UTM codes.

Paid Content 101

Paid Content Conversion Marketing Analytics Tools Advertising Mediums 101

Single Grain

NOVEMBER 16, 2023

If you are looking to drive high-value MQLs and raise the CLV of your SaaS organization, you need a killer SaaS content marketing strategy. Content marketing allows companies to educate their target audience about the benefits, features, and functionalities of their products to elevate your SaaS sales.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Golden Spiral

OCTOBER 17, 2022

Are you “over” demand generation because, at this point, it just sounds like sales speak from agencies trying to get you to hire them as your marketing department? But this is the truth: you need competitive strategies to generate demand and gain traction in the market. Integrated Marketing. We don’t blame you.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 62

Single Grain

MAY 19, 2023

Inbound marketing has been the go-to marketing strategy for many businesses for some time now. In this article, we will explore how inbound marketing is changing and what you can do to keep up with the pace of change. They are seeking personalized experiences and relevant information, and not reading as much long-form content.

Inbound Marketing 52

Inbound Marketing Paid Content Marketing AI Lead Ranking 52

Convert

MARCH 14, 2022

Among Shopify store owners, CRO (conversion rate optimization) specialists, and agencies, boosting CVR is a borderline obsession. Marketing Reports: Use these reports to learn about your conversions. P.S. You can also set up Google and Facebook Ads conversion tracking for your Shopify store. First, “ fix broken s**t.”.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

Convert

MARCH 14, 2022

Among Shopify store owners, CRO (conversion rate optimization) specialists, and agencies, boosting CVR is a borderline obsession. Marketing Reports: Use these reports to learn about your conversions. P.S. You can also set up Google and Facebook Ads conversion tracking for your Shopify store. First, “ fix broken s**t.”.

Conversion Rate 52

Conversion Rate Paid Content Conversion Top of Funnel 52

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. . LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52