Vidyard

AUGUST 2, 2016

In fact, more than 100 brands are now using Vidyard’s integration with Oracle Eloqua to connect with more buyers and turn viewers into customers. But it isn’t by luck — they’ve taken a strategic approach to mapping out their video content strategy and aligning it to the buying journey of each key target persona.

Eloqua 50

Eloqua Bulldog Solutions Demand Generation Agencies Video Marketing 50

Vidyard

AUGUST 7, 2015

Are you scoring leads to make sure you’re flipping only the best over to the Sales team? Are you using video in your lead scoring model? Or, give the on-demand webinar a listen for yourself!) Determine things like a lead’s profile fit (what’s their industry and role?),

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

ANNUITAS

SEPTEMBER 21, 2018

For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments? Adobe is known excellence at the crossroads of creative and analytics. And that’s a good thing.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

ANNUITAS

MARCH 10, 2016

However, even as amazing as email is for demand generation, used outside the context of a solid demand generation strategy, it can have a negative effect on productivity, communications, brand, revenue and growth. Is the target now a naïve Sales Enablement buyer?

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

Leadspace

NOVEMBER 16, 2015

Predictive analytics is a hot topic for B2B lead generation professionals, prominent on the event agenda and well represented by the sponsors in attendance. What’s the difference between B2B predictive analytics, predictive marketing, predictive intelligence, predictive prospect management and predictive campaigns? .

Work Management 48

Work Management Marketing Management Vendors Lead Ranking 48

Vidyard

JUNE 29, 2015

You likely use a marketing automation platform to help you take your marketing efforts from “I think people are liking it” to “Wow, look at all the leads we’re engaging and deals we’re helping close!” ” Marketing automation is key to successful marketing teams. Where’s the dislike button?

Case Study 50

Case Study Case Studies Lead Ranking Lead Scoring 50

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Scoring 120

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Other business marketing systems generally cannot.)

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. There’s still a bit of selection bias – it won’t work if a company isn’t on the Internet – but the impact is obviously much less.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the launch of the new Vidyard app for HootSuite, the most widely adopted social relationship platform. They drive the demand for better workflows for sharing video content as well as deeper functionality, analytics and ROI.

Marketing Automation Services 51

Marketing Automation Services Analytics Social Marketing Video Marketing 51

Vidyard

JULY 21, 2014

Vidyard, the world’s leading video marketing platform, today announced the launch of the new Vidyard app for HootSuite, the most widely adopted social relationship platform. They drive the demand for better workflows for sharing video content as well as deeper functionality, analytics and ROI.

Marketing Automation Services 50

Marketing Automation Services Analytics Social Marketing Video Marketing 50

SWZD

SEPTEMBER 11, 2019

This week, we spoke to Michell Liro , Vice President of Demand Generation at PTC. These solutions use predictive analytics to anticipate and prepare to rapidly address a part that might be statistically possible to fail. Michelle mentioned that another area that PTC develops solutions for is Service Lifecycle Management (SLM).

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

markempa

DECEMBER 29, 2011

Some people say I’m an expert in B2B lead generation because I wrote a book on it, but you know what? This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Scoring Lead Ranking 120

SnapApp

APRIL 4, 2018

Demonstrating the value of any marketing campaign is challenging. In fact, 43% of companies list it as the biggest marketing challenge: . . And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

ViewPoint

MAY 5, 2011

CRM unites areas like sales force automation, lead management, customer service, and analytics. In a market driven by the shift of power to the buyer, RPM doesn’t help buyers buy or drive additional value for them. ERP unifies and extends materials requirements planning, computer-integrated manufacturing, and distribution.

Marketing Management 120

Marketing Management Marketing Automation Services Eloqua Demand Generation Agencies 120

Customer Experience Matrix

JUNE 30, 2010

They’ll make their money when users see the value they gain and pay for higher volumes and add-on features. Other vendors have similar price points for the small business market (see my list of demand generation vendors ) although I suspect their internal costs are higher. Infusionsoft has repositioned itself as “email 2.0”

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Leadspace

JULY 14, 2016

If you spend your days as a B2B demand generation marketer trying to generate more leads—and better leads—too many leads might not sound like a problem. You need to prioritize and score your leads to know who is ready to buy and who needs to be nurtured. But that’s hardly a best practice.

Lead Scoring 48

Lead Scoring Lead Ranking Demand Ideal Customer Profiles 48

Webbiquity

JULY 12, 2016

Marketing automation software tools can be very helpful in making lead nurturing and sales acceleration efforts more effective—even if the category is badly misnamed. Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. 7) Oracle Eloqua.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Televerde

JUNE 12, 2018

We covered this question in our webinar with SiriusDecisions, Demand Generation in the Age of GDPR and Data Privacy. Are you using it in analytics to create or maintain persona profiles? We tend to hoard contact data, valuing all data the same. But bad data is a negative value.

Eloqua 59

Eloqua Opt-out Guidelines Opt-in 59

Marketing Insider Group

JANUARY 24, 2013

To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. And I quickly found that no list is perfect.). Global – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. It was acquired by IBM in November 2013.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. Intralinks Intralinks is a leading global technology provider of beyond the firewall collaboration solutions.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

DECEMBER 16, 2013

Recognizing the scalable, consistent benefits of a video message, Scott reiterates, “your sales people can use [your videos] to make that perfect pitch every time” Using Eloqua and Video to Qualify Leads When it comes to marketing automation, a seamless integration with Eloqua was a must when inContact was evaluating video vendors.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

Customer Experience Matrix

JULY 22, 2010

As I wrote in my June 30 post on consolidation among marketing automation vendors , I expect the number of competitors to shrink fairly quickly as new buyers concentrate their purchases among a handful of leading vendors. Eloqua and Silverpop are the obvious candidates. But what, exactly, will the consolidation look like?

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

SnapApp

JANUARY 29, 2015

Read On>> HubSpot: 17 Demand Generation Stats Every CMO Needs to See. The headline says it all for this one – there’s some really interesting data out there about demand generation, and CMOs need to see it. Read On>> Eloqua: 5 Tips for Marketing Leaders to Bridge Organizational Silos.

Cost per Lead 48

Cost per Lead Allocation Eloqua Marketo 48

Customer Experience Matrix

DECEMBER 8, 2011

This is harder than monitoring since it requires linking social identities to marketing leads and connecting to the social system’s API. . • Importing social data: loading social data into the marketing automation database so it can be used for segmentation, analysis, and sharing with salespeople via CRM integration.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Social Media 120

Directive Agency

FEBRUARY 22, 2019

Databases can come from private internal resources, which may contain contact information on existing leads and customers. Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. Internal Databases vs. External Databases.

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

MLT Creative

MAY 19, 2010

Eloqua Eloqua provides you with contact management, campaign management, lead management and marketing measurement, all in one platform. Eloqua can work with a company that's just getting started, or improve the sophistication of existing marketing efforts. This is your chance to set the record straight!

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

MARCH 8, 2011

Even the most ambitious vision articulated by the vendors – radically more integrated, analytically-driven marketing management – won’t really change their sector of the marketing automation industry. But if Salesforce.com likes what it sees, who knows where that will lead? intended to make money on its own) rather than strategic (i.e.,

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

The ROI Guy

OCTOBER 13, 2010

Overcomes Marketing Information Overload, Transforming Traditional White Papers into Dynamic, Personalized Engagement Tools Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today launched a new demand generation tool for B2B marketers – Alinean Interactive White Papers.

Paper 40

Paper Enterprise Management Marketing Management Lead Scoring 40

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.)

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

Leadspace

AUGUST 10, 2016

This is the 3rd installment of our Demand Gen Pains series. In Part Two: I Have Plenty of B2B Leads – They Just Don’t Know We Exist ; in Part One: My Database is a Piece of *. B2B lead-generation marketers have all had one (or many): the campaign with unprovable ROI and abysmal lead conversion rates.

Conversion Rate 48

Conversion Rate Top of Funnel Demand Conversion 48

Hubspot

MAY 13, 2013

Recent acquisitions (Eloqua acquired by Oracle, Pardot by ExactTarget, and others) are also signs of a market headed in the right direction. Let me you give you a real-life scenario: A three-person marketing team for a large technology company is struggling to supply inside sales reps with good leads. What''s wrong with this picture?

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Automation RFP 28

SmartBug Media

MARCH 10, 2020

ABM challenges marketers to flip the funnel by identifying target accounts and building a plan around directly engaging those people before and after they become a customer. Generally, the stages of the funnel look like this: Identify target accounts. Expand your reach within those accounts. Account Mapping.

Account Based Marketing 97

Account Based Marketing ABM Sales Management CMS Development 97

Vidyard

NOVEMBER 11, 2016

Lenovo also needed to ensure the results of this campaign made it into Eloqua, their Marketing Automation Platform. Rather than dropping buzzwords and generic marketing, Lenovo opted to speak to customers on a level they could relate to, and used entertainment as an education platform.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software enables marketers to build microsites and use content marketing to capture leads and nurture them through the buying process. Pricing starts at $199 per month for a single user and microsite, with no limit on the number of leads in the account, plus $8.50

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Microsite Salesforce.com 100