Vidyard

MARCH 30, 2015

KITCHENER, Ontario – March 31, 2015 – The world’s leading modern marketers are realizing the power of video to engage their online audiences, and they are increasingly converting those viewers into customers by integrating video engagement data with their Eloqua marketing automation platform.

Eloqua 50

Eloqua Marketing Automation Services Marketing Management Software 50

Onalytica B2B

JANUARY 18, 2018

She has worked with all the major marketing automation companies – Marketo, Eloqua, HubSpot, and ExactTarget. She has a proven track record in integrated marketing, especially with establishing digital presence through SEO optimization, lead generation process, and website optimization. I open to anything.

Marketing AI 122

Marketing AI Eloqua Account Based Marketing Digital Marketing Funnels 122

ANNUITAS

SEPTEMBER 21, 2018

For those of you with Marketo in your Demand Process technology stacks, your next question is probably what does this mean for me ? And what does this mean for our ANNUITAS Perpetual Demand Generation ® (PDG) investments? Adobe is known excellence at the crossroads of creative and analytics.

Marketo 193

Marketo Acquisitions Marketing Automation Services Enterprise Management 193

Leadspace

MARCH 22, 2023

As marketers, we aim to confidently and repeatedly deliver effective campaigns to the best opportunities within our target market – at the lowest possible cost. Applies scoring that indicates a company and/or person’s likelihood to be a good target buyer. and the higher the score the more engaged the buyer.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. I also began working with CRM systems to enable database marketing efforts and lead results analytics. Brian Hansford – VP of Marketing Performance at Heinz Marketing. Location: Redmond, WA USA. I enjoy writing on a variety of B2B topics.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

ANNUITAS

MARCH 10, 2016

However, even as amazing as email is for demand generation, used outside the context of a solid demand generation strategy, it can have a negative effect on productivity, communications, brand, revenue and growth. Is the target now a naïve Sales Enablement buyer? Complexity is the culprit of missed opportunities.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

Customer Experience Matrix

NOVEMBER 16, 2010

Summary: Eloqua10 provides much-needed update to Eloqua's user interface and a new reporting infrastructure for “revenue performance management”. Eloqua is slated to officially release its long-promised Eloqua10 system on November 21. Previous versions of Eloqua were very powerful but notoriously difficult to learn and use.

Eloqua 120

Eloqua Allocation Enterprise Management Lead Ranking 120

Leadspace

NOVEMBER 16, 2015

Predictive analytics is a hot topic for B2B lead generation professionals, prominent on the event agenda and well represented by the sponsors in attendance. What’s the difference between B2B predictive analytics, predictive marketing, predictive intelligence, predictive prospect management and predictive campaigns? .

Work Management 48

Work Management Marketing Management Vendors Lead Ranking 48

Leadspace

OCTOBER 5, 2016

Much like account-based marketing (ABM), everyone is trying to carve out their niche. The fact is, predictive analytics is the precursor of artificial intelligence for B2B. As I said today in Demand Gen Report , data is AI’s Achilles’ heel. The Biggest Challenge to Salesforce Einstein and AI Adoption for B2B Marketing.

Marketing AI 59

Marketing AI Account Based Marketing B2B Marketing Marketing Automation Services 59

Webbiquity

FEBRUARY 14, 2010

Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality. Subscribe to the comments for this post?

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Vidyard

JULY 21, 2014

On the heels of Vidyard’s recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another landmark step toward Vidyard’s vision of transforming results and return-on-investment (ROI) with video content. Marketers know that video content and social media are a perfect match.

Marketing Automation Services 51

Marketing Automation Services Analytics Social Marketing Video Marketing 51

Vidyard

JULY 21, 2014

On the heels of Vidyard’s recent integrations with marketing automation tools Eloqua and Marketo, the HootSuite integration represents another landmark step toward Vidyard’s vision of transforming results and return-on-investment (ROI) with video content. Marketers know that video content and social media are a perfect match.

Marketing Automation Services 50

Marketing Automation Services Analytics Social Marketing Video Marketing 50

Customer Experience Matrix

JUNE 30, 2010

Other vendors have similar price points for the small business market (see my list of demand generation vendors ) although I suspect their internal costs are higher. They believe this makes it easier for their target customers (under 25 employees) to see them as the next logical step beyond standard email.

Loopfuse 120

Loopfuse Marketing Automation Services Enterprise Management Marketing Management 120

Customer Experience Matrix

FEBRUARY 5, 2015

This one isn’t so common yet, although Oracle Eloqua , Marketo , HubSpot and some others have announced some ad retargeting partnerships. In any event, I didn’t commute to work today on my hoverboard, and you probably didn’t sit down to do advanced mobile marketing, predictive modeling or revenue analytics in your marketing automation system.

Marketing Automation Services 120

Marketing Automation Services Demand Generation Agencies Marketing Report Marketing Automation 120

ViewPoint

MAY 5, 2011

CRM unites areas like sales force automation, lead management, customer service, and analytics. RPM is being positioned in a similar way: a strategy, an application, analytics, and integration that bring together demand generation, marketing automation, lead nurturing, and lead management to measure, manage, and drive top line revenue growth.

Marketing Management 120

Marketing Management Marketing Automation Services Eloqua Demand Generation Agencies 120

SWZD

SEPTEMBER 11, 2019

This week, we spoke to Michell Liro , Vice President of Demand Generation at PTC. These solutions use predictive analytics to anticipate and prepare to rapidly address a part that might be statistically possible to fail. Michelle mentioned that another area that PTC develops solutions for is Service Lifecycle Management (SLM).

Work Management 48

Work Management Marketing Automation Services Marketing Management Demand Generation Agencies 48

Customer Experience Matrix

AUGUST 13, 2010

Conversely, IBM is on a customer intelligence acquisition spree that has already included Coremetrics Web analytics, Sterling Commerce B2B integration and Cognos business analytics. Tags: unica marketing automation industry consolidation enteprise marketing management low cost marketing software ibm demand generation.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Acquisitions Marketing Management 120

Televerde

JUNE 12, 2018

We covered this question in our webinar with SiriusDecisions, Demand Generation in the Age of GDPR and Data Privacy. Are you using it in analytics to create or maintain persona profiles? We’re happy to field your questions as you start to practice demand generation that meets GDPR requirements.

Eloqua 59

Eloqua Opt-out Guidelines Opt-in 59

Customer Experience Matrix

JANUARY 31, 2010

For more on vendor classifications, see my list of demand generation vendors from last November.) In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Other business marketing systems generally cannot.)

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Webbiquity

JULY 12, 2016

Options range from fairly simple, moderately priced systems targeted at midmarket companies to sophisticated suites for enterprise users. An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. 1) Marketo.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100

Marketing Insider Group

JANUARY 24, 2013

Comscore – We provide analytics for a Digital World, turning information into insights and actions for our clients to maximize the value of their digital investments. Eloqua – Eloqua - Eloqua pioneered the Marketing Automation industry, and today is the leader in Revenue Performance Management and modern marketing strategies.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Vidyard

JUNE 29, 2015

After all, more than 70% of marketers report that video converts better than other content types, according to Demand Metric. So why are less than 10% using video analytics to qualify leads and track the true performance of video assets? Where’s the dislike button? We get paid because of what closes.”

Case Study 50

Case Study Case Studies Lead Ranking Lead Scoring 50

Customer Experience Matrix

NOVEMBER 5, 2009

typically include a CRM option for clients who don’t want to pay for a separate Salesforce.com or other license - firms aimed at larger installations ( Marketo , Eloqua , Pardot , Genius.com ) are providing widgets that give sales people direct access to marketing automation information.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Smashmouth Marketing

OCTOBER 20, 2010

Written by Craig Rosenberg - The Funnelholic. Get the eBook here: The Focus Experts Guide: Sales and Marketing Pipeline and Funnel.

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. There’s still a bit of selection bias – it won’t work if a company isn’t on the Internet – but the impact is obviously much less.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Customer Experience Matrix

DECEMBER 22, 2010

It stakes a claim to a piece of the emerging market for enterprise-wide marketing systems, the same turf targeted in recent deals by IBM, Oracle , Adobe and Infor (and SAS and SAP although they haven’t made major acquisitions). This is obviously a huge decision for Teradata, a $1.7 billion company compared with IBM’s $100 billion in revenue.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Vidyard

NOVEMBER 13, 2014

No ebook, whitepaper, or blog post analytics show you how much of your content your audience is consuming, if they’ve skipped boring sections, or if they’ve re-read well-written paragraphs over and over until sunset. Or uncover hidden video gems and give them the spotlight they deserve.

Video Marketing 50

Video Marketing Eloqua Stats Demand Generation 50

Webbiquity

SEPTEMBER 1, 2010

Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). How to Reach Out to Bloggers by Chris Brogan. “Are you hoping to connect with bloggers and get the word out about your product or service?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Customer Experience Matrix

JULY 22, 2010

Although the world has certainly changed since the late 1990’s, I see no reason to expect a different pattern among demand generation vendors. Eloqua and Silverpop are the obvious candidates. and Web analytics ( Adobe Omniture , IBM Coremetrics , WebTrends ). Finally, we come to Web marketing companies.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

SnapApp

JANUARY 29, 2015

Read On>> HubSpot: 17 Demand Generation Stats Every CMO Needs to See. The headline says it all for this one – there’s some really interesting data out there about demand generation, and CMOs need to see it. Read On>> Eloqua: 5 Tips for Marketing Leaders to Bridge Organizational Silos. That was about it.

Cost per Lead 48

Cost per Lead Allocation Eloqua Marketo 48

Vidyard

NOVEMBER 18, 2015

With this information, organizations can use live streaming as an integral part of their demand generation and internal communications initiatives. Built on top of the Vidyard analytics platform, Vidyard Live tracks viewers down to the individual level. Measure Engagement. Track Viewers. Vidyard Live solves this problem too.

Broadcasting 50

Broadcasting Eye-Tracking Marketing Automation Services Eloqua 50

Leadspace

OCTOBER 4, 2016

Visit Leadspace at Booth 2116 in Moscone South and ask how we can help you boost lead conversions and pipeline with predictive analytics powered by on-demand B2B data. Every time someone says “artificial intelligence,” beep like a robot. Umm… In a funny voice. Walk up to booths that have candy and shout, “Trick or treat!”.

Eloqua 48

Eloqua Account Based Marketing Marketo B2B Marketing 48

Directive Agency

FEBRUARY 22, 2019

Many top B2B data providers not only deliver contact information to build lists but also provide predictive analytics on target accounts. It requires a deep understanding of your target buyer’s persona and what key characteristics help segment them from everyone else. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Vidyard

DECEMBER 16, 2013

Recognizing the scalable, consistent benefits of a video message, Scott reiterates, “your sales people can use [your videos] to make that perfect pitch every time” Using Eloqua and Video to Qualify Leads When it comes to marketing automation, a seamless integration with Eloqua was a must when inContact was evaluating video vendors.

Video Marketing 51

Video Marketing Eloqua Lead Ranking Marketing Management 51

Vidyard

AUGUST 7, 2015

If you’re unsure where to start or what to do next, you’re in luck: Recently, David Johnson, Director of Product Marketing of Oracle Eloqua within Oracle Marketing Cloud, and Mike Griebenow, our Revenue Operations Systems Manager here at Vidyard, put on an awesome show for their webinar audience. But how do you score it?

Lead Ranking 53

Lead Ranking Lead Scoring Video Marketing Eloqua 53

markempa

DECEMBER 29, 2011

This past year has been especially illuminating thanks to the brilliance of smart marketers who are expanding and perfecting the lead-generation concepts I wrote about years ago. In February , Paul Teshima, SVP of Product Management at Eloqua, set the tone for the webinar year.

Top of Funnel 120

Top of Funnel Webinar Metrics Lead Ranking Lead Scoring 120

MLT Creative

MAY 19, 2010

Eloqua Eloqua provides you with contact management, campaign management, lead management and marketing measurement, all in one platform. Eloqua can work with a company that's just getting started, or improve the sophistication of existing marketing efforts. This is your chance to set the record straight!

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40