Hubspot

SEPTEMBER 24, 2012

We've published some pretty specific content about best practices for tons of stuff -- landing page optimization , blog post structure , marketing analytics -- but we've never really laid down the one definitive guide to crafting the perfect email. Test out different image types to see what strikes your readers' fancy. Sup with that?

Email Marketing 28

Email Marketing Clickthrough Planning Template 28

seo.co

JANUARY 31, 2022

Therefore, experimentation is essential in finding out what works for you! You can gain all insights via Google Analytics or other reporting tools like Agency Analytics, which allows you to work with many parameters. Registration for a webinar. Organic Click-Through-Rate (CTR). Let’s dig in! Organic Sessions.

SEO 111

SEO Webinar Metrics Lead Scoring Lead Ranking 111

Parse.ly

AUGUST 5, 2021

Think webinars, in-depth ebooks, or other assets that build authoritative trust in your organization even as your goal is to convert leads into customers through nurturing. Pro tip: Write better CTAs to improve click-through rate (CTR) associated with your content, regardless of the funnel stage. A CTA shouldn’t look like clickbait.

Top of Funnel 52

Top of Funnel Optimization Click Rate Marketing Funnels 52

Vidyard

NOVEMBER 11, 2016

Rather than dropping buzzwords and generic marketing, Lenovo opted to speak to customers on a level they could relate to, and used entertainment as an education platform. The campaign played out in the form of five videos, and a series of four tongue-in-cheek illustrated “Survival Guides” for IT viewers to enjoy and commiserate over.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

Outgrow

FEBRUARY 1, 2021

Landing pages can be used to encourage newsletter signups, webinar invites, free ebook promotion, event registrations, etc. Now that that’s out of the way… What Is a Landing Page Builder? Instapage offers a huge variety of integrations for email marketing campaigns, CRMs, and analytics. 30% increase in CTR.

Landing Pages 75

Landing Pages Marketing Automation Services Enterprise Management Work Management 75

Convert

SEPTEMBER 22, 2021

It’s how you can: Keep up with rising ad costs, Deal with a decline in sales, Eke out just a little more oomph from every page of your site. And sometimes you get no lift at all but you find out what doesn’t work and save money on rolling out potential mistakes. He specializes in UX research, digital analytics, and A/B testing.

A/B testing 95

A/B testing Budget Programs Paid Search Agency Tools 95

Hubspot

SEPTEMBER 17, 2018

Backend analytics also help salespeople qualify and prioritize cold or unresponsive leads. Check out this list to better understand your options. List out your key points and order them logically. Words on paper sound a lot different than they do when read out loud. The 12 Types of Marketing Videos. Demo Videos.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Hubspot

JUNE 26, 2018

Outside of compliance regulations , there is no external entity that can impact how, when, or why you reach out to your subscribers. To build that list, you need several ways for prospects to opt in to receive your emails. Should you send out new product announcements? Webinar or Course. You need people to email, right?

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101

Webbiquity

APRIL 8, 2013

What are the most effective techniques for building an opt-in email list? Writing that “Catching your precious subscriber with one foot out the door isn’t the same as permanently bidding them arriverderci. And the winner is… Use web analytics to choose email subject lines by WhatCounts. Christopher S.

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Webbiquity

APRIL 8, 2013

What are the most effective techniques for building an opt-in email list? Writing that “Catching your precious subscriber with one foot out the door isn’t the same as permanently bidding them arriverderci. And the winner is… Use web analytics to choose email subject lines by WhatCounts. Christopher S.

Email Marketing 100

Email Marketing Tactics Tips Marketing Analytics Tools 100

Convert

SEPTEMBER 8, 2021

So you’re currently running A/B tests and looking to scale out your testing program. Multivariate testing can help you to find out the best combination of elements (often much faster than standard sequential A/B tests), while also understanding what caused those changes. But how can you start testing faster?

Multivariate analysis 52

Multivariate analysis Marketing Automation Services Tools A/B testing 52

Single Grain

AUGUST 24, 2023

New marketing tactics are popping up daily, so it can be tough for busy business owners and entrepreneurs to stay on top of the latest trends, figure out the best ways to use different platforms, and become a master in every area of digital marketing. Why do many businesses partner with an agency rather than hire in-house?

Advertising Agencies 98

Advertising Agencies Paid Search Agency Paid Content Marketing Agencies 1 98

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. It’s often a single spot for enterprise data, including source system data and transformed data for tasks like reporting, visualization, advanced analytics, and machine learning.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Single Grain

FEBRUARY 23, 2024

The CTA button should be prominently displayed, use action-oriented language — like “Get Started,” “Download Now,” or “Sign Up Free” — and stand out from other elements on the page. If your conversion goal involves filling out a form, keep it as simple as possible. In other words, don’t do this !:

Landing Pages 52

Landing Pages PPC Paid Search Agency Click Rate 52

Anteriad

APRIL 25, 2023

This approach, instead of sending out messages to as many people as possible, puts the focus on individual accounts as markets of one. It’s often a single spot for enterprise data, including source system data and transformed data for tasks like reporting, visualization, advanced analytics, and machine learning.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Albacross

JULY 17, 2018

Read on to find out more! You’re ecstatic, but as you pull out your pricing plans, you see your lead frowning…. This person’s probably looking for a job, and they’re not an actual lead - so it makes sense to filter them out. Also, opt for platforms and tools which are well-designed and intuitive to use. Sucks, huh?

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management B2B Marketing 40

Optinmonster

FEBRUARY 19, 2024

CoSchedule has a great free tool (requires opt-in) to help with that: the Social Message Optimizer. For best results, achieve a balance of : 60% originally created content: Content that you have created on your own, like links to blog posts, webinars, or product launch announcements. Here’s how to use it.

Paid Content 92

Paid Content Lead Generation Lead Scoring Lead Ranking 92

Hubspot

MARCH 10, 2016

2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. Want to learn marketing analytics? A high bounce rate generally means your lists are out-of-date or purchased, or they include many invalid email addresses.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

Single Grain

JUNE 10, 2021

Check out these content marketing stats: Content marketing costs 62% less than traditional marketing and generates 3x as many leads. . Analytics Tools. With a database of over 7 billion keywords, Ahrefs makes sure you never run out of topic ideas. Content is definitely the future of marketing. Video Creation Tools. Design Tools.

Marketing Automation Services 94

Marketing Automation Services Paid Content Enterprise Management Tools 94