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Influencer Marketing Tools for Finding and Analyzing Influencers

Brandwatch Marketing

For example, a food brand might target influential food bloggers in a hope that they will write or Tweet about their products and promotions. The free version of the tool also comes with a few handy analytics features, such as the ability to compare the followers of up to three different Twitter accounts.

Tools 92
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Chris Abraham joins Frank Eliason and Shel Holtz on FIR

Biznology

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

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The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. How can we find the most influential bloggers and get them to write about our client?

PR 162
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How to find and win your first 10 B2B customers

Lenny's Newsletter

PR can work, but rarely does. Start by reaching out to your personal network, looking for people who match your ICP Think about your friends—and their friends. That’s how we got DoorDash as our customer; that’s how we got Rappi (a few-thousand-person company) as well. That’s why they work.

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75 PPC Influencers Who Are Changing The Game

Atomic Reach

Mel Carson is an influencer in the spheres of social media, and personal branding. He takes digital PR strategies to a whole new level. Ginny Marvin manages editorial operations at Marketing Land as well as writes about paid search, social, and retargeting. She has vast experiences to share, from in-house to agency.

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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

The CMO must figure out how to reach their customers via the influencers in an analytical, automated, data-driven way. Category #4: Analytics rationalization, emergence of Attribution. Web analytics from Adobe or IBM or Web Methods. Mobile Analytics from Mix Panel or Localytics. PR Analytics from Cision or Trendkite.

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How To Build a Rockstar B2B Marketing Team

6sense

The size and depth of your team is a question you’ll have to answer internally, but having these skills represented will guarantee you don’t have any gaps in your marketing operation. This person/team is the engine that generates a steady stream of content to introduce your company to prospects and keep you top-of-mind.