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5 Disruptions to Marketing, Part 3: Vertical Competition (2018 Update)

chiefmartech

VERTICAL COMPETITION (2018 Update). I have been writing about vertical competition in digital marketing for several years: how companies at different points along the pathway between the marketer and the customer exert power and extract value. The most common example is the duopoly of Google and Facebook in digital advertising.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

So who better talk to about the similarities and differences between B2C and B2B influencer marketing? YouTube famously used “Broadcast Yourself” as its tagline: taking television, putting it on the internet, disintermediating the barriers so that anyone could create their own programming, build an audience, and monetize it.

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3 emerging influencer trends that marketers should watch

SmartBrief - Marketing

Influencers take on new role: product development Content creators continue to break through new barriers in the creator economy, which is free from traditional business constraints. The field has matured significantly in the past four years to include real-time polling and analytics.

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How to build a disruptive marketing campaign

Martech

Disruptive marketing is about more than just creating a buzz. It’s about rethinking the way you do marketing and breaking the rules you’ve been playing by. It’s about taking risks and trusting your intuition. Disruptive marketing itself is changing as the way of thinking about marketing evolves.

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What’s the best way for brands to use Instagram video?

Sprout Social

The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. Meanwhile, 15-second vertical videos are supported via Stories. Remember what we said a minute ago about getting creative? ” Instead, think about the goals behind your video content.

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What is Content Personalization Marketing and Its Importance?

NetLine

Through a combination of first-party data and artificial intelligence (AI) powered predictive analytics, content is tailored based on each user’s propensity to convert. They use data about what you interact with and like in order to improve the sales process. Enter content personalization marketing.

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The B2B customer journey is set on a digital track

Martech

“I have responsibility for our corporate strategy, a lot of what we do around go-to-market, as well as our corporate development where we think about mergers and acquisitions.”. We do spend a lot of time talking to them about the dynamics in their markets, and they share with us stuff that they’re doing.” Digitized B2B selling.