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5 Disruptions to Marketing, Part 3: Vertical Competition (2018 Update)

chiefmartech

This is part 3 of a five-part series, providing an update on the 5 Disruptions to Marketing as we head into 2018. VERTICAL COMPETITION (2018 Update). The most powerful “competitor” in vertical competition is one who has an exclusive gateway to the customer.

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What’s the best way for brands to use Instagram video?

Sprout Social

The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling? Meanwhile, 15-second vertical videos are supported via Stories. How to make sure your Instagram video marketing works.

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New technologies are transforming the insurance industry — here’s how to innovate now

Salesforce Marketing Cloud

When an insurance company says it is adapting insurtech or a startup enters the insurtech market, they aim to create customer experiences that rival the best of retail. For example, using CRM Analytics , the carrier made data-driven decisions to determine the next-best actions with the support of AI and intelligent data visualization.

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How to Make a QR Code in 7 Easy Steps

Hubspot

For several years now, QR codes have been at the center of the popular " is dead" trope we marketers love to argue when talking technology. QR codes are often square-shaped, displaying their data vertically or horizontally. Track and analyze performance. We're talking about QR codes?". Fair reaction. QR Codes Hold More Data.

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Platform dynamics driving martech app expansion and consolidation explained in one (relatively) simple model

chiefmartech

Last month, I published the latest marketing technology landscape. While the arguments for consolidation make sense on a lot of levels, the empirical evidence to the contrary — at least with regard to the total number of apps in the market — is undeniable. A bunch of companies emailed me to complain they weren’t included.

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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

An Interview with Spectrum Search Marketing Founder, Bryan Larkin. As many small business owners know, it's hard to stay on top of the current digital marketing trends because they are constantly changing! We see advertisers both large and small come and go from every conceivable vertical. By Tatiana Ceresa.

PPC 40
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Everything You Need to Know about PPC: Interview with Spectrum Search Marketing Founder, Bryan Larkin

GreenRope

An Interview with Spectrum Search Marketing Founder, Bryan Larkin. As many small business owners know, it's hard to stay on top of the current digital marketing trends because they are constantly changing! We see advertisers both large and small come and go from every conceivable vertical. By Tatiana Ceresa.

PPC 40