Marketing Insider Group

JULY 2, 2015

An email newsletter is a tremendously valuable distribution outlet many brands overlook. Below is a break down of everything you need to know to get started to put an email newsletter distribution strategy in place. WHY AN EMAIL NEWSLETTER? An email newsletter gives old content a new purpose and resurfaces it to your audience.

Distribution 100

Distribution Newsletter Click Rate Open Rate 100

Litmus

MAY 24, 2022

Rethinking analytics. Newsletters. Rethinking analytics. Long-used email marketing metrics have shifted in meaning due to Apple’s MPP—specifically the open rate. Newsletters. They are key to drip campaigns, and 31% of B2B marketers say they’re the best way to nurture leads. AI for personalization.

Email Marketing 118

Email Marketing Trends Paid Search Agency Privacy 118

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing Automation 98

Binary Demand

JUNE 12, 2023

[ps2id id=’overview’ target=”/]In the fast-paced world of B2B marketing, effective email marketing plays a crucial role in engaging prospects and nurturing customer relationships. That’s where B2B email marketing automation is revolutionizing how businesses engage with their audience.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Email Marketing B2B Marketing 98

Launch Marketing

DECEMBER 9, 2020

Here, we break down the primary metrics used to track the most common types of content marketing that B2B marketers use; website content (blogs, articles, eBooks), social media content and email content. Email is among the most used content marketing tactic in B2B organizations. You want to have a high open rate.

Social Media 83

Social Media Marketing Websites Media B2B 83

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment. 2020 B2B Marketing Trend #1: Email Marketing and Automation. 2020 B2B Marketing Trend #2: Data Reporting and Visualization.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

SendX

DECEMBER 7, 2020

And you do that by increasing your Open Rates (engagements). It's a game of percentages; the more people who open your email, the higher your chance of converting sales. FINDING YOUR PROBLEM: Open rate analytical data provides information regarding the performance of your email strategies.

Email Marketing 221

Email Marketing Work Management Marketing Management Open Rate 221

The Marketing Blender

DECEMBER 16, 2019

Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment. Learn from these B2B marketing trends to maximize the effectiveness of your marketing investment. Contact Us. Content is king.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Scoop.it

MARCH 5, 2020

Building an executive-focused newsletter that is: Simple. The features of an effective newsletter for executives. There’s certainly no shortage of advice when it comes to newsletter best practices. There’s certainly no shortage of advice when it comes to newsletter best practices. Add an opening summary.

Newsletter 64

Newsletter Ad Building Enterprise Management Click Rate 64

Scoop.it

JANUARY 28, 2021

B2B companies are making use of several digital marketing strategies to communicate with their target audience more effectively. Interestingly, 87% of B2B marketers and 85% of marketers use email for content marketing. Here’s a chart that throws light on how brands carry out B2B email marketing and its best practices.

Email Marketing 86

Email Marketing B2B Marketing Planning Work Management 86

Salesforce Marketing Cloud

DECEMBER 8, 2023

It enhances personalization, optimizes subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics. Ask them to share, accept your newsletter invitation, or simply don’t unsubscribe. Newsletters Newsletters are one of the most common types of marketing emails. Let’s dig in.

Marketing Automation Services 115

Marketing Automation Services Email Marketing Paid Search Agency Work Management 115

SmarkLabs

JUNE 12, 2023

When it comes to B2B companies, the story isn’t any different. Marketing tasks are increasingly complex, and the need for B2B marketing automation is more critical than ever. Let’s break down what B2B marketing automation is, why it’s crucial, and how it can transform your business operations.

Marketing Automation Services 52

Marketing Automation Services Marketing Automation Automation Work Management 52

Contently

JANUARY 24, 2020

The most impactful KPIs aren’t just magically measured by Google Analytics. If you’re B2B , most of your inbound business comes from demo requests or people looking to talk to sales. Newsletter sign-ups and Engagement: Since newsletters are the most consistent way to build an owned audience , growing that list is key.

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

DivvyHQ

FEBRUARY 4, 2019

Although it first entered our lexicons more than 50 years ago, “information overload” is all too pertinent in today’s digital business landscape, and especially when it comes to content marketing analytics. Content marketing managers are swimming in analytics. 5 Examples of Actionable Content Marketing Analytics.

Analytics 76

Analytics Top of Funnel Paid Search Agency Content Marketing 76

Marketing Insider Group

JUNE 8, 2021

social media, email newsletters, third-party sites, etc.). KPIs : Conversion rate (landing pages, forms, purchases) and referral pages to conversions. KPIs : Email open rates, social media metrics (likes, shares, follows, mentions), backlinks, time on page, and bounce rate. Goal : Boost Customer Engagement.

Content Marketing 290

Content Marketing Lead Scoring Lead Ranking Planning 290

Huptech Web

DECEMBER 14, 2023

For example, if your bounce rate is high, you might need to improve your website’s user experience. If your email open rates are low, you can experiment with different subject lines and content. Of those people, 58% of consumers check their email first thing in the morning (OptinMonster) 84.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

Sharpspring

MAY 26, 2020

Once the email gets to your contacts’s inbox, half the battle is getting them to open it. This metric specifically compares the number of people who opened the email to the number of successful deliveries in the form of a percentage. A lot of factors might impact your open rate.

Email Marketing 90

Email Marketing CTR Marketing Automation Services Click Rate 90

Mailmunch

JUNE 9, 2021

59% of B2B marketers prefer email for lead generation. 40% of B2B marketers claim that email newsletters are the most critical tactic in their content marketing strategy. Welcome emails have a 60% higher open rate than other promotional emails with a 5x higher click-through rate than the other emails. .

Conversion Rate 95

Conversion Rate Email Marketing Conversion Planning 95

Blue Flame Thinking

MAY 20, 2021

This is an Instagram-inspired scrolling list of newsletters tucked off to the side, where they aren’t seen unless they’re sought out. This is the main feature marketers need to be aware of, because users may tend to seek out newsletters less when they aren’t showing up in between important emails.

Email Marketing 98

Email Marketing Marketing Analytics Tools Privacy Newsletter 98

The Lead Agency

MAY 26, 2019

.” – Experian Over 87% of B2B marketers are using email. A 2018 Content Marketing Institute survey revealed that 79% of B2B marketers credited email as the most effective distribution channel for their demand generation efforts. B2B email marketing is a great way of doing this by sharing valuable content with your audience.

Top of Funnel 48

Top of Funnel Email Marketing B2B Marketing Practices 48

Hubspot

FEBRUARY 14, 2024

And perhaps most impressively, Gaudio reports a higher reply rate of 4.2%. Mark Colgan , B2B Sales SaaS Consultant at Yellowo , supports Ackerman’s recommendation. Focusing on pain points in your messaging is going to help you tap into the emotion of the prospect and increase reply rates,” Colgan says. 13% reply rates.

Copywriting 61

Copywriting Click Rate Open Rate Paid Search Agency 61

Marketing Insider Group

MAY 22, 2023

In fact, 26% of B2B marketers are already using AI chatbots in their marketing strategies, and have gained between 10-20% more leads because of it. What are the best ways for B2B companies to find influencers to collaborate with? Develop a content marketing strategy that includes blog posts, social media posts, and email newsletters.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier. The Top 10 B2B Marketing Metrics to Measure in 2018. . Edwards Deming. .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

ClickZ

JULY 12, 2023

Shifting from a traditional B2B (business-to-business) model to a B2B2C (business-to-business-to-consumer) approach, the company has recognized the importance of understanding and engaging with end users while supporting its B2B partners. Join the conversation with us on LinkedIn and Twitter.

Lead Ranking 69

Lead Ranking Privacy Policies Work Management B2B Thought Leadership 69

PureB2B

JUNE 9, 2022

Why Personalization Is Important for B2B Marketing Campaigns. The top three reasons why personalization is prevalent in email marketing is due to an increase in open rates (82%), a higher email click-through rate (75%), and an increase in customer satisfaction (58%). Collect Website Analytics and Customer Data.

Demographics 62

Demographics Personalization Campaigns Funnel Advertising 62

Delivra

MARCH 28, 2019

This quest for the best subject lines is worth it, as it’s the part of your email most conducive to open rates – perhaps followed closely by your overall reputation as a sender. Here are three email subject line best practices to improve your open rates, your chances of engagement, and the efficiency of your overall email strategy.

Practices 72

Practices Best Practices Open Rate Copywriting 72

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Use analytics and reporting to measure, test and improve strategies Automation is a true game-changer here. Email newsletters that regularly send to customers.

Marketing Automation Services 110

Marketing Automation Services Marketing Automation Enterprise Management Automation 110

Vidyard

OCTOBER 27, 2019

You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. Find out how tech company Miovision achieved 4x higher open rates and hockey stick growth by adopting video in their marketing strategy. Put Your Videos to Work.

Video Marketing 84

Video Marketing Dwell Work Management Marketing Management 84

Martech

FEBRUARY 9, 2022

Are reporting and analytics the key features you need? If your goal is to increase conversions, you’ll need to know what your conversion rate is before automation in order to measure its impact. If it’s to improve email efficiency, be prepared with metrics on open rates, clicks, etc. What are our goals?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Optinmonster

FEBRUARY 5, 2020

Best Marketing Automation Solutions for Lead Generation and Analytics. Finally, they offer a paid Analytics package that gives you detailed information about your social media campaigns and how you can improve them. And considering SMS campaigns can have a 98% open rate , it’s easy to see why it’s appealing to marketers.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Enterprise Management Marketing Automation 100

Vidyard

OCTOBER 27, 2019

You can tie your videos directly to the deals they’re helping to influence and you can see which assets are actually resonating based on content engagement analytics. Learn From the Pros Find out how tech company Miovision achieved 4x higher open rates and hockey stick growth by adopting video in their marketing strategy.

Video Marketing 65

Video Marketing Dwell Work Management Lead Scoring 65

SendX

MARCH 18, 2021

What is B2B email marketing? Let's first clarify how B2B is different & similar to B2C. B2B means business-to-business, while b2c means business-to-customer. In B2B communication focuses on information, facts, and profit. Why B2B email marketing? So here are the 8 best ESPs for your B2B biz. Integration.

Marketing Management 366

Marketing Management Budget Programs Email Marketing B2B Marketing 366

Adobe Experience Cloud Blog

JANUARY 11, 2011

by Maria Pergolino Part of any successful B2B marketing strategy involves the integration of email marketing. The proof is in the numbers: Clickz notes that 49% of recently satisfied customers will open future emails a staggering seven times faster than those who have not made a purchase in over three months. Strong subject line.

Email Marketing 48

Email Marketing B2B Marketing Practices Planning 48

Adobe Experience Cloud Blog

MARCH 16, 2018

Consider a customer who really enjoys a monthly newsletter with curated stories from around the web but absolutely hates the barrage of ‘updated feature’ announcements. This customer can indicate they don’t want to receive feature updates via email, but they still want the monthly newsletter.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Enterprise Management 134

Marketing Insider Group

FEBRUARY 5, 2024

WARC) 94% of B2B marketers implement ABM strategies. HubSpot) B2B blog posts are generally 12% longer than non-B2B posts. HubSpot) B2B bloggers spend on average 26% more time on each post compared to B2C bloggers. Voicebot) Marketing Analytics Stats Only 1.9% seconds over the past two decades. Statista) 45.1%

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Litmus

JULY 24, 2020

As an email marketer, you’re then going to focus your attention on largely top-of-funnel email initiatives—things like newsletters and onboarding series. And we’re part of the B2B community since we’re selling to other businesses. The next step is looking at your competitors.

Work Management 70

Work Management Marketing Management B2B Thought Leadership Top of Funnel 70