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How to Run a SWOT Analysis for Your Business [Template Included]

Hubspot

A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Essentially, a SWOT analysis is a roadmap for how you should move forward with your business, which opportunities you’re missing out on, and which challenges you should tackle.

SWOT 101
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The Beginner's Guide to the Competitive Matrix [Template]

Hubspot

A competitive analysis will help you identify your competitors and research their products, sales, and marketing strategies. Before you dive into the world of competitive matrices, it' s important to understand that there are different types that you can use to compare your company to your competitors: Features and benefits analysis.

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How to Conduct a Market Opportunity Analysis

Hubspot

That’s where market opportunity analysis comes in. Market opportunity analysis can help you narrow down your options to the ones with the greatest potential. Who should conduct a market opportunity analysis? Here are five important benefits you’ll get from market analysis. That answer is, " everyone."

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How to Align with Your Sales Team, According to HubSpot Marketers

Hubspot

At HubSpot, we have thousands of employees who have different goals and varying geographic locations, we understand how it can be difficult to communicate and align. To help you better align with your sales colleagues, I asked a few HubSpot marketers to share their experiences and tips for working with sales teams.

Hubspot 96
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Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

DiscoverOrg

Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. Conduct a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis with your marketing and sales teams to identify these areas, and then don’t be afraid to shift your direction.

CMO 176
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AI in Action: Exploring 8 Key Ways Marketers Are Harnessing Artificial Intelligence

SmartBug Media

At SmartBug, we’re currently using AI tools to help us with blog writing , social media post creation, SEO optimization, data analysis, sales support , email marketing , and more. Data Analysis AI in marketing takes data analysis to new heights by saving time. I also use it to enhance our writing.

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How Market Intelligence Will Make Your Marketing Team More Agile

Hubspot

As a marketer, market intelligence is important because it can help you understand your position in the market, evaluate your product, know your target audience, and conduct a competitor analysis. With this information, your marketing team will be better equipped to position your company in the marketplace. Product intelligence.