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How to Run a SWOT Analysis for Your Business [Template Included]

Hubspot

A SWOT analysis is a useful technique to evaluate a new project or objective your business faces, or your business as a whole. Essentially, a SWOT analysis is a roadmap for how you should move forward with your business, which opportunities you’re missing out on, and which challenges you should tackle. What is a SWOT analysis?

SWOT 101
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How to Align with Your Sales Team, According to HubSpot Marketers

Hubspot

At HubSpot, we have thousands of employees who have different goals and varying geographic locations, we understand how it can be difficult to communicate and align. To help you better align with your sales colleagues, I asked a few HubSpot marketers to share their experiences and tips for working with sales teams.

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The Beginner's Guide to the Competitive Matrix [Template]

Hubspot

SWOT analysis. The goal of the competitive matrix is to be able to see at a glance the competitive landscape and your position in the marketplace. SWOT Analysis Template. A basic competitive matrix is the SWOT analysis. Conducting a SWOT analysis will help you identify areas where you could improve.

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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Finding your place in the market Before worrying about whether to adopt a demand-gen or lead-gen approach, Hanson says startups need to figure out their place in the market, and then be able to articulate that position to the market in the form of a strategic narrative. Is this a brand-new thing you’re creating with this product?”

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Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

DiscoverOrg

Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. Conduct a SWOT (Strengths, Weaknesses, Opportunities and Threats) analysis with your marketing and sales teams to identify these areas, and then don’t be afraid to shift your direction.

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How Market Intelligence Will Make Your Marketing Team More Agile

Hubspot

As a marketer, market intelligence is important because it can help you understand your position in the market, evaluate your product, know your target audience, and conduct a competitor analysis. With this information, your marketing team will be better equipped to position your company in the marketplace. HubSpot's Marketing Hub.

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AI in Action: Exploring 8 Key Ways Marketers Are Harnessing Artificial Intelligence

SmartBug Media

says, "I've tried ChatGPT for email subject lines, Visla for video creation, and AI in HubSpot to help me remove duplicate contacts." Perryn Olson , Chief Marketing Officer at REX.one , says, "I use ChatGPT for brainstorming headlines and product listings, ideation, and templates such as SWOT analyses."