Using Technographics, Firmographics, and Buyer Intent as Sales Triggers for Higher Conversions
SalesIntel
MARCH 14, 2024
This includes information such as the software, hardware, and digital tools they use and their proficiency with technology. Integrating Technographics, Firmographics, and Buyer Intent Into Sales Processes: Data Consolidation: Establish a centralized database or CRM system to consolidate technographic, firmographic, and buyer intent data.
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