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Romi Mahajan leaves Microsoft to Join Metavana as CMO

Buzz Marketing for Technology

Long time friend and well respected CMO buddy of mine Romi Mahajan is leaving Microsoft to join Metavana. Romi has been profiled on my blog several times so its only fitting that reached out to find out why. but I’m not sure I’ve ever heard of anyone applying Chaos Theory to social sentiment analysis! is that accurate?

ROMI 100
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Road Map to Success: Monitoring and Measuring Your Content’s Performance

Content Marketing Institute

Establishing performance benchmarks to enable easier analysis. A content review template , like the sample below, tracks relevant social media conversations and documents any analysis you extract from listening activities. Click to enlarge. Keep tabs on your competition. Your content doesn’t exist in a vacuum.

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5 Reasons to use Emotional Analytics in B2B Marketing

Valasys

Combining sentiment analysis with existing CRM data provides the marketers & the existing sales teams with a holistic view of the implicit emotions of the customers. Recent research from searchcustomerexperience.techtarget.com depicts that the facial recognition & emotional analytics technology market will grow from $3.37

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Marketing automation tools integrated with the CRM have made the cause of data collection , cleaning, preparation & analysis from the diverse digitized platforms across the web much simpler & rewarding. Personalization drives results & flares up the stage for positive word of mouth referrals.

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

Pre-cognitive intelligence using the insights from data analysis is being leveraged in predictive marketing endeavors such as assimilating predictive content analytics for hyper-targeting & retargeting prospects across omnichanne l. Care must be taken that content should be relevant & diversified.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Customer relationship management (CRM) Refers to practices, strategies, and technologies that companies use to manage customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships, assisting in customer retention, and driving sales growth.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Customer relationship management (CRM) Refers to practices, strategies, and technologies that companies use to manage customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships, assisting in customer retention, and driving sales growth.