Contently

DECEMBER 8, 2016

Some, sans cable subscriptions, simply tuned out. The potential migration of TV advertising to digital platforms gets to the core of what makes the internet such a transformative force for the business world. There are a few characteristics that differentiate the internet from media platforms that came before it.

Paid Search Agency 60

Paid Search Agency Ads Advertising Agencies Cable 60

TrustRadius Marketing

DECEMBER 12, 2019

Whether you call it ecommerce, online transactions, e-commerce, or internet commerce—all these phrases refer to the same thing: the buying and selling of goods & services online. This naturally involves the exchange of information, usually payment and personal information, via the internet to conduct these transactions.

eCommerce 52

eCommerce Enterprise Management Work Management Marketing Management 52

Hubspot

JULY 22, 2019

In 2018, research conducted by the Leichtman Research Group found that 78% of households still watch traditional satellite or cable TV. On top of all that, internet usage itself has risen to over four billion users since last year. The cost difference between TV advertising and digital marketing methods is tremendous.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Biznology

JANUARY 8, 2018

How should you plan on having your business destroyed by Facebook ‘s, Amazon ‘s, and Google ‘s roadmaps? If you don’t pay Facebook, Amazon, or Google, they make you disappear online. They can then turn to your company and sell you access to your own customers and markets! They’ll call it advertising and retail.

Marketing Automation Services 173

Marketing Automation Services Digital Transformation Advertising Agencies Amazon 173

Bannerflow

MAY 22, 2023

Connected TV or CTV as it is commonly referred to is the the integration of internet-connected features into traditional television sets which give users access to a variety of online content and services without having to leave their own homes. What does the future look like for CTV Advertising?

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Television marketing 52

Martech Advisor

OCTOBER 21, 2019

As AI-powered “edge” devices serve up customer choices, marketers need technology with predictive capabilities to pierce the bubble of brand awareness, writes, Christopher Connolly, Vice president of Product Marketing, Genesys​​ We joke about our future robot masters, but in fact we’re bringing technology to heel.

Marketing AI 46

Marketing AI Paid Search Agency Advertising Agencies Bandwidth 46

Choozle

MARCH 30, 2020

At Choozle, we are media buyers and marketers ourselves, and we understand the impact that changing dynamics in the markets can have as a result of any crisis. But what are the right moves to make during a crisis for your marketing strategy? There’s an opportunity to claim more share of the market.

Marketing Budget 52

Marketing Budget Advertising Agencies Advertisements Advertising 52

Convince & Convert

APRIL 17, 2014

Continuing the conversation, my brilliant friend and collaborator Robert Rose from Content Marketing Institute wanted to get some thinking about Facebook from a few colleagues, so he asked me what I thought was really going on. But, they have a right to screw us and marketers should have seen it coming. Robert: Exactly right.

Facebook 167

Facebook Ad Exchange Cable Communities 167

Hubspot

APRIL 4, 2018

The up-and-coming generation filters everything in the world around them because they have to, and that includes your marketing messages. If you want to reach Gen Z, you’re going to have to rethink some of your marketing strategies. Here, we’ll explore the various ways you can shift your marketing tactics to appeal to a Gen Z audience.

Work Management 77

Work Management Marketing Management Planning Paid Search Agency 77

ConvertKit

JULY 9, 2021

And, even as live music returns in 2021, musicians can take advantage of the internet to make extra income. Using a service like DistroKid or CD Baby can get your music on Apple Music, Spotify, Tidal, Google Play, Amazon, and more, even without support from a record label. Sell digital products with ConvertKit.

Merchandising 106

Merchandising Youtube Paid Search Agency Cable 106

QuanticMind

JANUARY 3, 2019

But there were also some surprises in 2018 — like the fact that Amazon is emerging as a serious contender to the Google-Facebook duopoly in the digital ad space. According to HubSpot, 36% of marketers hadn’t even heard of it as of November 2017, while only 15% of companies have taken steps to become compliant.)

SEM 40

SEM Paid Search Agency Privacy Privacy Policies 40

Hubspot

FEBRUARY 3, 2012

News, information, and entertainment will never go back to "the way it was," and this change will have a powerful impact on all aspects of inbound and outbound marketing. In 2012, marketing is publishing, so let's learn how to be a great publisher in an industry under constant disruption. As a marketer, you should be cheering.

Cable 28

Cable Media Planning Amazon 28

Hubspot

MAY 28, 2013

Last week, my colleague Ginny Soskey wrote a fantastic piece about the marketing campaign around Netflix’s re-launch of Arrested Development. It’s an amazing dive to an incredibly elaborate multi-platform campaign that shows marketing at its best, and demonstrates, once again, the power of inbound versus outbound thinking.

Cable 28

Cable Media Multi-Channel Internet Marketing 28

Anything Goes Marketing

AUGUST 7, 2007

If this means waiting for a Starbucks latte that you ordered or for that technical assistant from your local cable/Internet company we all know that waiting is a part of life. Setting Expectations the Right Way in Online Marketing 1. Allow your customers/prospects to set their own expectations for marketing messages.

Online Marketing 100

Online Marketing Paid Search Agency Cable Ad Frequency 100

Hubspot

FEBRUARY 15, 2016

The most successful companies are those that take NPS data and use it to fuel and direct their marketing methods and even product development. All you have to do is ask customers: “On a scale of 1–10, how likely are you to recommend this product?” NPS measures the likelihood of customers to recommend the product.

Lead Scoring 28

Lead Scoring Lead Ranking Promotion Word of Mouth 28

Content Standard

MAY 16, 2016

Kohn’s friend, using a credit card, paid $12.48, plus shipping, to have the album delivered to his house, marking the first ever sale on the internet. Product, sales, marketing, and others all work to optimize and improve their slice of the internet, siloing innovation and breaking up customer experience design.

Cable 54

Cable Classified Ads Storytelling Customer Surveys 54

Martech Advisor

NOVEMBER 5, 2019

With 5G promising a push to programmatic on one hand and the implementation of GDPR posing new challenges, there’s a lot more that marketers need to watch out for in the space. Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. AI in programmatic advertising.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Content Standard

MAY 16, 2016

Kohn’s friend, using a credit card, paid $12.48, plus shipping, to have the album delivered to his house, marking the first ever sale on the internet. Product, sales, marketing, and others all work to optimize and improve their slice of the internet, siloing innovation and breaking up customer experience design.

Cable 46

Cable Classified Ads Storytelling Customer Surveys 46

Directive Agency

JULY 8, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. You’re the VP of Marketing, and it’s heavily emphasizing video and rehumanizing businesses through a video strategy.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Directive Agency

JULY 8, 2019

Blake Emal : Welcome to the Yours in Marketing podcast. On this episode of the Yours in Marketing podcast, I speak with Ethan Beute, the VP of Marketing at bombbomb.com. You’re the VP of Marketing, and it’s heavily emphasizing video and rehumanizing businesses through a video strategy.

Video Marketing 40

Video Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 40

Biznology

JULY 31, 2017

Media will decline when OTT (Over-the-Top) streaming decimates cable subscriptions. When our Internet Child grows into an Adult Digital Earth. digital ad market.” These winners-eat-everything owners are Google, Facebook, Microsoft , and Amazon. The impacts are game changing. First is industry ownership.

Marketing Automation Services 156

Marketing Automation Services Advertising Agencies Lead Ranking Advertisements 156

Single Grain

NOVEMBER 28, 2023

If your business intends to remain competitive in the crowded online space, you have to adapt your strategies to the latest innovative digital marketing trends — before they become mainstream. Let’s dive in and explore the forces shaping the future of digital marketing. Herein lies the opportunity.

Paid Content 126

Paid Content Marketing AI Trends Paid Search Agency 126