Capstone Insights

SEPTEMBER 25, 2017

Reporting/Insight : Aggregate marketing reporting on number of emails sent, number of contacts engaged, average response rates, etc. Consequently, organizations that use multiple marketing automation platforms tend not to ever, or only very infrequently, look at aggregate level reporting on contact responses. Absolutely not.

Marketing Automation Services 45

Marketing Automation Services Marketing Automation Allocation Work Management 45

LiveRamp

JUNE 27, 2019

The content consumption by various readers can then be allocated to these categories or topics and aggregated at the company level. It’s also important to think about how you can leverage your own first-party intent signals combined with third-party to create scale and competitive differentiation within specific accounts.

Intent Data 45

Intent Data Intent Intent Signal Allocation 45

6sense

JULY 7, 2016

Cory Treffiletti: Our company aggregates, connects and sells the world’s largest collection of data including the largest set of B2B data assets, so we use our own services to help us in the targeting and personalization of our messages to the target audience we speak to, which is other marketers – both B2B and B2C.

Advertising Agencies 48

Advertising Agencies Allocation B2B Thought Leadership B2B 48

Learn from the Pros

MARCH 21, 2024

Use tools like Google Analytics 4 (GA4) that leverage first-party data and provide aggregated insights without needing third-party cookies. You can optimize your budget allocation and focus on the most influential touchpoints by analyzing the impact of various channels and tactics.

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Automation Services B2B Marketing Marketing Strategy 52

The ABM Agency

JANUARY 8, 2021

DSPs also make it easier for marketers to optimize campaigns in one central location; this includes managing target audiences, viewing real-time campaign performance, and quickly adjusting budget allocation. Supply Side Platform. Targeting by Account List.

Paid Content 59

Paid Content Advertising Agencies Ideal Customer Profiles Marketing AI 59

Content Marketing Institute

JULY 11, 2018

Every retail brand must continue to be highly strategic when it comes to its marketing spend – including how to allocate your content marketing budget and team resources. Not only can these deals set the stage for generating new revenue streams, they can help you offer a differentiated experience that your consumers will appreciate.

Top of Funnel 83

Top of Funnel Marketing Budget Merchandising Paid Search Agency 83

QuanticMind

MARCH 27, 2019

Device – targeting specific devices versus bidding differentially for desktop, tablet, and mobile. This is possible by: Improving campaign efficiency – PPC managers use bid adjustments to allocate ad spend more precisely, but many bid adjustments are only beneficial given certain market conditions.

SEM 40

SEM Budget Programs Optimization Marketing AI 40

FunnelEnvy

JANUARY 19, 2018

Typically, within these experiments, traffic is randomly allocated to one or more variations, as well as the control experience. This customer differentiation results in significantly different motivations, expectations and approaches. What if we reworded the benefits of that plan?”.

Lead Ranking 63

Lead Ranking Enterprise Management B2B Marketing Planning 63

SnapApp

APRIL 4, 2018

Profit – Marketing Investment – *Overhead Allocation – *Incremental Expenses. Although it's an aggregate metric, it's critical. Tracking pipeline and revenue per product or add-on feature allows for forecasting by product lines and improved budget allocation based on which products are seeing the most success in-market.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Marketing Insider Group

SEPTEMBER 9, 2020

Sophisticated marketing attribution enables teams to standardize consumer data sourced across various channels and then allocate a proportionate weighting to each dataset. The balance of power has shifted to customers in a profound way, and personalization, as a result, has become a critical differentiator.” – Forbes.

Marketing Attribution 261

Marketing Attribution Multi-Touch Attribution Allocation Multi-Channel 261

Brightedge

JUNE 16, 2022

And recognize that SEO metrics should be differentiated from marketing metrics when they incorporate financial data. Data Cube provides a long-term overview of content performance in terms of aggregate scores like total pages ranked in the top ten results on Google. Doing so allows you to identify where to allocate resources.

SEO 59

SEO Enterprise Management Lead Ranking Tools 59

Sprout Social

JANUARY 30, 2020

When you’re juggling multiple marketing channels, it’s crucial to allocate your resources and keep a close eye on messages and notifications. This speaks to the importance of being featured and regularly reviewed on sites which aggregate customer feedback for SaaS products. The sooner you can respond to a SaaS customer, the better.

Webinar Metrics 93

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 93

Buzz Marketing for Technology

JULY 24, 2008

First, scientific knowledge is difficult to aggregate. The culture of independence benefits science in many ways, but it also makes it more difficult to aggregate scientists labors. Each institution is allocated time in proportion to its financial contribution. In particular, our research has highlighted three types of barriers.

Communities 100

Communities Practices Sample Work Management 100

seo.co

DECEMBER 18, 2020

But rather than relying on businesses to present this information on their own, Google tries to fact-check by aggregating information from all over the web. Google’s aggregation of data makes its search results far more accurate, but it also means it takes a longer time for your information to update throughout the web.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Martech Advisor

FEBRUARY 20, 2020

When DMPs were born, there was a clear need to aggregate disparate data from sources like emails, website activity, ad exposure, and mobile apps and tie it to other data sources to have a single consumer ID for paid media. 5 Benefits of Using a DMP for organizations. 5 Benefits of Using a DMP for organizations.

Enterprise Management 87

Enterprise Management Work Management Marketing Automation Services Marketing Management 87

Buzz Marketing for Technology

JUNE 27, 2008

And why aren’t they all aggregated anyway? differentiated instruction). How do you go about finding the research/articles/data you need? Same set of steps confound the Freshman. The databases are not intuitive or well advertised? Why is it easier to order a pizza than to find a set of vetted articles on a given subject?

Education 100

Education Research Google Class 100

Hinge Marketing

JULY 21, 2022

Their expertise is vital to differentiate your content and provide value. The key is to position yourself as an expert offering the publication’s audience a proven yet differentiated approach to their challenges. Decide how much you’ve allocated for your integrated marketing campaign. Find out their audience reach.

Paid Content 96

Paid Content CMS Development Lead Ranking Work Management 96