Single Grain

JUNE 26, 2020

The better Google is at answering queries within the SERPs, or directing users to ads instead of organic listings, the more money it makes. The SERPs are changing (and for most of us, not for the better). These are the 16 main features that come up in Google's SERPs: How are they changing? By: Disguising ads. We work harder.

Traffic 145

Traffic Paid Content SEO Organization 145

Navigate the Channel

MAY 22, 2023

And because search engines need something to tell them what a specific page is about, so they can index and rank it in the search engine results pages (SERPs), they crawl with an eye for keywords. The tool even considers the aggregate number of words on the page and suggests alterations based on the word count.

Keywords 65

Keywords Inbound Marketing Optimization SEO 65

Directive Agency

JULY 26, 2017

Search engine result pages (SERPs) looked largely the same, no matter what you searched for. The SERP layout changes again, surfacing new information that’s specific to Pizza Hut. The SERPs pull in bits of data from all over the internet to provide the best answer possible. How B2B Search Engine Result Pages are Evolving.

SERP 45

SERP Paid Content B2B Marketing Top of Funnel 45

Brandpoint

NOVEMBER 8, 2021

After reviewing some of the key factors of creating high-quality content for your audience and for search engines, we asked marketers to share examples of their top-performing posts — this is the content that was successfully optimized to rank high in the SERPs. Created relatively long page content (compared to most product pages!)

Paid Content 139

Paid Content SEO Long Tail Marketing Paid Search Agency 139

Moz

OCTOBER 25, 2019

Do you think it's worth targeting longer-tail question-based queries that have very low monthly searches to gain a featured snippet? They often convert really well and in aggregate they can do wonders for a website. I suggest prioritizing long tail keywords that you foresee providing a high potential ROI. Great question!

Features 49

Features SERP Long Tail Marketing Marketing Analytics Tools 49

Convert

MAY 12, 2022

Use keyword research to optimize your pages Try a content optimization tool Start a blog to target long-tail keywords Prioritize internal links. Start a Blog to Target Long-Tail Keywords. Blog posts educate your consumers and help you rank for long-tail phrases that your customers are searching for.

Paid Search Agency 69

Paid Search Agency Optimization Advertising Agencies Ad Agencies 69

Moz

AUGUST 12, 2020

Local SERP Analytics: The Challenges and Opportunities. We all know that SERPs are becoming increasingly local. There's a treasure-trove of data in local SERPs that SEOs can use to outrank their competitors. It required him to dig into the long tail, deep. Ross Simmonds. From Zero to Local Ranking Hero.

Bundling 70

Bundling Video Marketing SERP Marketing Analytics Tools 70

Directive Agency

NOVEMBER 13, 2018

Also known as a SERP Analysis, search engine rank analysis helps you discover what’s resonating with your audience and what aspects may need an upgrade. . This search feature shows Google map results, aggregate review ratings, and business contact info. Hold your horses. If not, it’s time to make some adjustments.

Lead Ranking 51

Lead Ranking Lead Scoring Paid Content Positioning 51

Single Grain

MAY 5, 2020

And when it comes to keywords: With small business SEO , you usually target long-tail keywords with less competition. With enterprise SEO , you focus on short-tail, highly competitive keywords. At this stage, focus on medium-tail keywords and create content that educates your target audience about your products.

Enterprise Management 98

Enterprise Management Marketing Automation Services SEO Examples 98

Kevin Indig

APRIL 19, 2023

The two types of sites are SEO Aggregators and Integrators. For SEO Aggregators, companies that can scale landing pages with UGC (user-generated content) or products, backlinks are not critical to compete. They can’t come up with the same internal link volume as SEO Aggregator because they have a lower number of pages.

Link Building 122

Link Building Budget Programs Ad Building Lead Ranking 122

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Long tail keywords are easier to rank for but have less search volume. Pipeline marketing The sometimes-long path customers take from lead to customer.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Affinity marketing A partnership between a company and an organization that aggregates people sharing the same interests to bring a larger consumer base to the opposite party. Long tail keywords are easier to rank for but have less search volume. Pipeline marketing The sometimes-long path customers take from lead to customer.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

KoMarketing Associates

JULY 18, 2019

What does the SERP look like now. We know that Google changes SERPs based on the location and device of the searcher, but what are we actually doing about it? Rob Bucci talked about the challenges involved, and how SEOs can better leverage localized SERPs. For many queries, national SERPs don't exist. .

SERP 28

SERP Paid Search Agency Lead Ranking Lead Scoring 28

Directive Agency

MARCH 2, 2018

Research is invaluable because again it saves time in the long-term if we do it well on the front end. We use a number of different tools at Directive Consulting, but one shockingly under-utilized tool is the SERPs (Search Engine Results Page). Refer to this helpful e-book if SERPs is alien to you and your digital marketing strategies.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Rules 40