Key insights: People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now
ClickZ
APRIL 18, 2020
30-second summary: In order to adapt to the “new normal” 24% of people plan to delay large purchases. 42% are planning to cook at home to save money over the next six months. 42% of market leaders mentioned that their marketing teams lacked the bandwidth to quickly adapt to shifting priorities and create new content.
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