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8 Actionable Tips to Optimize Your AdWords Performance Today

Adobe Experience Cloud Blog

The fact that Google receives the most global ad revenue every year tells advertisers that AdWords reigns as the ultimate acquisition channel. In this blog, I’ll show you 8 actionable AdWords tips you can use to optimize performance from audience targeting to landing page optimization. Tip #1: Use In-Market Audiences.

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Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask

KoMarketing Associates

Even so, there is often confusion from senior leadership with respect to how PPC works and what the organization is getting from their search engine advertising budget. But it’s not only the monthly spend that matters but how that advertising budget is being managed and appropriated. How Much Am I Spending? Who Is Seeing My Ads?

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Retargeting Ads That Will Bring Your Audience Back (With Examples)

Unbounce

Retargeting is a powerful form of PPC advertising that leverages tracking technology to identify individuals who have previously engaged with your brand in some way and serves them ads on a variety of platforms to try to re-engage them. That engagement can come in a variety of forms: Click through an intriguing display ad.

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SEM for B2B – Best Practices and Ad Types to Use in SEM for B2B

QuanticMind

B2B top-funnel tactics and basic mechanics. Specific tools and tactics for mid-funnel B2B search marketing campaigns. For your campaigns in SEM for B2B to be successful, you must show each visitor an ad that’s most relevant to where they are located in the conversion funnel. Let’s get started.

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Examples of Account-Based Marketing Use Cases to Help Take Your ABM to the Next Level

The ABM Agency

With the 1:Many strategy, marketers create content that appeals to a large group of potential customers who share similar characteristics or interests; this type of campaign typically includes tactics such as email outreach or paid advertising campaigns.

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Examples of Account-Based Marketing Uses Cases to Help Take Your ABM to the Next Level

The ABM Agency

With the 1:Many strategy, marketers create content that appeals to a large group of potential customers who share similar characteristics or interests; this type of campaign typically includes tactics such as email outreach or paid advertising campaigns.

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8 Things Your B2B Website Needs

The Lead Agency

Display Your Value Propositions. Making sure that your value propositions are clearly visible and displayed on your home page, will help you communicate to visitors exactly what your business can offer them. Generate Top-of-the-Funnel Gated Content. Good design facilitates more and better quality leads through your sales funnel.