Zoominfo

NOVEMBER 18, 2024

ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data. ZoomInfo optimizes on-site conversions with visitor tracking, enriched forms and chat experiences, while its demand-side platform supports targeted advertising to in-market accounts.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Scoring 130

Zoominfo

MAY 5, 2021

Imagine showing your advertisement to a stadium of 50,000 people. You’re better off getting your advertisement in front of 100 people in a single row of that stadium—as long as they’re good-fit prospects. Trend #2: Leveraging real-time intent data. But times have changed.

Segmentation 246

Segmentation Lead Ranking Marketing Qualified Leads Trends 246

DemandBase

MARCH 23, 2020

But as B2B marketers (and sales practitioners), the fact remains that we’re still on the hook for generating and delivering on pipe goals that may now seem impossible. So, how should B2B marketers operate in this new reality? But the people who normally make up your buying committee are likely confused or worried.

Work Management 129

Work Management Marketing Management B2B Marketing DemandBase 129

Exo B2B

DECEMBER 9, 2024

That’s exactly what intent signal analysis promises. Those subtle clues that reveal their needs, thoughts and buying intentions long before they fill in a form or pick up the phone. According to Gartner, 70% of B2B buyers complete a large part of their buying journey without ever speaking to a sales representative.

Intent Signal 52

Intent Signal Intent SME B2B Marketing 52

Zoominfo

JANUARY 4, 2022

Here are four B2B marketing trends to implement (or at the very least, be on the lookout for) in 2022. B2B Marketing Technology Trends Trend #1: Consolidation of martech systems We see digital marketing headed toward consolidated tech stacks with strong integrations. a ZoomInfo partner.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Martech

JANUARY 23, 2025

B2B intent data platform Bombora has announced integrations with Audigent’s private marketplaces (PMPs). Audigent’s Smart, Contextual and Cognitive PMP products package privacy-safe first-party data and match audiences to premium advertising inventory across channels. Why we care. Processing.

Bombora 107

Bombora Intent Signal Intent Data Curation 107

Lusha

JANUARY 17, 2023

Intent signals for salespeople are like headlights for a car. Contact sales Signup field for the lusha app - please enter your work email Start for free Signup field for the lusha app - please enter your work email Start for free What Are Intent Signals? Intent signals are only the beginning of the “intent value chain.”

Intent Signal 52

Intent Signal Intent Ideal Customer Profiles Lead Ranking 52

Engagio

MARCH 20, 2024

Are your B2B advertising campaigns reaching the right people at the right accounts to drive your ROI? It’s important to begin with a foundational truth about B2B advertising: B2B buying is not the same as B2C buying, nor are the tools and technologies built for B2C advertising conducive to your success with B2B advertising.

Advertising Agencies 71

Advertising Agencies Account Based Marketing Ideal Customer Profiles ABM 71

Zoominfo

NOVEMBER 14, 2024

When we launched ZoomInfo Marketing in 2022, our goal was to bring ZoomInfo’s unparalleled B2B data and insights to demand generation and marketing teams. We believe this rapid journey both validates our initial vision and reinforces our commitment to innovation as we continue to grow and serve B2B marketers everywhere.

Zoominfo 147

Zoominfo Gartner Account Based Marketing ABM 147

DemandBase

JUNE 16, 2020

Today is a huge day—for Demandbase, for Engagio, for the ABM ecosystem and for the wider B2B market. A “Dream Come True” for B2B Revenue Teams. One in which marketing and sales teams start moving as one, with a single set of data and insights, orchestrated across the entire buying journey. A B2B customer data platform.

DemandBase 97

DemandBase Account Based Marketing Enterprise Management Marketing Automation Services 97

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

JANUARY 11, 2021

It goes without saying that B2B consumers look for new products in order to make their lives a bit easier. And marketers need to understand pain points so that they can effectively advertise and create content around their solution in a way that will appeal to and entice potential customers. We feel this.)

Intent Signal 100

Intent Signal Zoominfo B2B Marketing Analytics Tools 100

Leadspace

FEBRUARY 19, 2018

While many B2B marketing strategies have changed over the years, marketing goals have stayed the same: more leads, more sales, and more ROI. Email and events are still ranked as some of the highest lead generation practices for B2B brands. Here are ten of the best strategies for B2B marketing in 2018.

Lead Generation 99

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 99

Heinz Marketing

MARCH 16, 2022

We have all witnessed a digital transformation in B2B Marketing with the onset of Artificial Intelligence (AI). What is AI and how does it help in B2B Marketing? Challenge faced by B2B marketers is providing a well-rounded experience to our customers and prospects. AI content generation tools in B2B have many advantages.

Marketing AI 102

Marketing AI Digital Transformation B2B Marketing Top of Funnel 102

Zoominfo

FEBRUARY 5, 2024

In contrast, inbound lead generation is about attracting buyers through advertising and publishing valuable content. Performance marketers : With advertising campaigns and brand building, performance marketers extend the reach of individual outbound lead generation campaigns. The secret to making cold calling work?

Sales Management 130

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 130

Adobe Experience Cloud Blog

JUNE 9, 2017

Intent data can help you keep the pulse on your target audience at every stage of the buying journey. Most recently, SiriusDecisions acknowledged the value of intent data when they unveiled a new Demand Waterfall model at the SiriusDecisions Summit 2017. How do I use intent data in practice?

Intent Data 134

Intent Data Lead Ranking Intent Relevance 134

Martech

JUNE 3, 2022

” Rather than tailoring messages to individual customers, marketers in the B2B space are recognizing the need to adopt account-based strategies to resonate with groups of executive-level buying groups. . More B2B marketers are adopting account-based marketing than ever before. Account-based marketing: A snapshot.

Account Based Marketing 118

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 118

DiscoverOrg

OCTOBER 19, 2017

Whether you’re already doing it – or thinking about doing it – you’re probably one of an increasing number of B2B companies transitioning to an account-based approach to sales and marketing. Smart Campaigning – What if your account-based advertising was triggered automatically off of intent signals and engagement data?

Account Based Marketing 184

Account Based Marketing Ideal Customer Profiles Planning Lead Ranking 184

Only B2B

SEPTEMBER 21, 2021

The success of B2B sales and marketing is strongly reliant on data. Every effective marketer and salesperson understands the true value of B2B data and how it can help them reach their overall business goals. According to research, a typical B2B prospect is typically halfway through the buying process before speaking with a salesman.

Intent Data 114

Intent Data Intent Paid Search Agency Top of Funnel 114

Martech

DECEMBER 21, 2021

When cloud-based visual merchandise software company One Door teamed up with marketing platform Influ2 to reach B2B customers, they used performance data to improve their current and future campaigns. One Door provides engagement solutions for retailers , including Best Buy and T-Mobile. Let data lead the way. “As

Creativity 115

Creativity Campaigns Optimization Intent Signal 115

Engagio

JUNE 16, 2020

This is a big milestone for our stakeholders – including our employees, customers, partners and investors – and it’s a game-changing day for the B2B marketing industry, probably the biggest news since Adobe/Marketo. A Shared Vision for B2B Marketing. The rules-based “if-then” campaigns found in marketing automation no longer cut it.

Account Based Marketing 132

Account Based Marketing DemandBase Marketing Automation Services Work Management 132

Inbox Insight

NOVEMBER 23, 2022

What is B2B lead generation? Lead generation isn’t just about generating leads; it’s about generating quality leads – an essential activity for B2B marketing and sales teams. In the world of B2B marketing, lead generation encompasses much more than simply identifying prospective customers. What are B2B leads?

Lead Ranking 98

Lead Ranking Lead Generation Sales Qualified Leads Ideal Customer Profiles 98

SalesIntel

JANUARY 21, 2022

Buyer Intent data provides unprecedented insight into your prospects’ behavior by tracing intent signals across the web. This data enables you to ‘jump the queue,’ allowing you to pitch to potential clients at the precise, appropriate time when they are looking to buy. What is Intent Data in a Nutshell?

Intent Data 98

Intent Data Sales Cycle Lead Ranking Lead Scoring 98

Martech

OCTOBER 28, 2021

“Basically, intent data allows marketing and sales teams to focus on the accounts that are in the market for a product or solution,” said Dan Tabaran, CMO of account-based advertising company N.Rich, in his recent MarTech presentation. Understanding buyer intent. Snapshot: Account-based marketing. Learn more here.

Top of Funnel 119

Top of Funnel Account Based Marketing Ideal Customer Profiles Generation 119

Inbox Insight

NOVEMBER 17, 2020

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. It’s all about being in the right place, at the right time, offering the exact solutions that buyers are looking for; and intent signals help you do just that.

Demand Generation 98

Demand Generation Advertising Channels Multi-Channel Intent Data 98

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. BANT stands for:  B udget – Do they have the ability to spend? 

Paid Content 95

Paid Content Sales Management Top of Funnel B2B Sales 95

SalesIntel

JUNE 23, 2023

Welcome to the fascinating world of B2B data! The foundations of the B2B data industry began in the mid-to-late 1990s, with companies like Dun & Bradstreet and InfoGroup paving the way. Two different approaches to B2B data emerged – those of DiscoverOrg and ZoomInfo. Now decision-makers can be reached over email and phone!

CMO 94

CMO Jigsaw Ideal Customer Profiles Zoominfo 94

Inbox Insight

JANUARY 29, 2019

If you haven’t changed your approach to B2B marketing in the last 5 year, this article shows why you should. Digital transformation , workforce rejuvenation and customer experience innovation , are just a few of the big disruptors that have re-energized the B2B buyer process. Reading time: 2 minutes.

Tactics 92

Tactics B2B Marketing Multi-Channel Work Management 92

SmartBrief - Marketing

FEBRUARY 12, 2025

When you understand which prospects have the most intention to buy, you know who to target. You can also start to pattern the behaviors that indicate a high-intention buyer so you know where to channel your sales efforts. Whats intent data? Whats intent data? How is intent data helpful to B2B companies?

Intent Data 53

Intent Data Intent Lead Scoring Lead Ranking 53

Martech

FEBRUARY 22, 2022

Jambo’s existing omnichannel tracking includes website, IP-based advertising, marketing automation, Google, LinkedIn and Meta platforms. Among the capabilities enabled by the new partnership, according to a company release, ON24 users can now: Analyze anonymous buying intent signals for account selection and prioritization.

Account Based Marketing 95

Account Based Marketing Advertising Agencies Network Marketing Marketing Automation Services 95

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. That’s why we’re the only vendor in the world that has the ability to create a very successful B2B marketing platform.”

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Only B2B

OCTOBER 5, 2021

The majority of clients complete their buying process without ever interacting with a salesman. How are marketers using intent data to increase revenue? According to Trust Radius , Intent monitoring is used for prospecting by 70% of the 40% of businesses who employ it. How To Select Intent Data Vendor.

Intent Data 118

Intent Data Purchase Intent Intent Vendors 118

DemandBase

SEPTEMBER 13, 2018

I talked with marketing influencer and host, Drew Neisser, about the world of Account-Based Marketing (ABM) and why it’s no longer just optional for B2B marketers. Account-based advertising is often a great first step. The post Why ABM is a Must Have for B2B Marketers appeared first on Account-Based Marketing – Demandbase.

Account Based Marketing 80

Account Based Marketing ABM B2B Marketing DemandBase 80

DemandBase

DECEMBER 18, 2018

For many marketers, measuring the impact of media spend can be the most challenging part of advertising. Ad measurement is a key area where B2B advertisers have been under-served as a result of the ad-tech industry’s heavy lean toward consumer budgets. Form-fill lead conversions are often thought to translate nicely.

Cost per Lead 53

Cost per Lead Advertising Agencies Advertisements Advertising 53

Martech

MAY 12, 2022

For years I have railed against browse-abandon emails (read my most recent rant ) because they’re based on an outdated idea that browsing a website signals purchase intent. Granted, web browsing was a stronger intent signal 20 years ago when browsing was confined mainly to desktops. How do we know search works?

Intent 109

Intent Account Based Marketing Bombora Intent Signal 109

Inbox Insight

MAY 10, 2022

With over two-thirds (69%) of senior B2B marketers citing less than ‘high’ confidence levels in delivering sequential messaging across multiple channels, how can they improve their approach in line with the overarching goal – to drive and develop B2B multi channel strategy? Or, it can take users from Learn More to Trial to Buy Now.

Multi-Channel 98

Multi-Channel Top of Funnel Paid Content Advertising Channels 98

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. BANT stands for:  B udget – Do they have the ability to spend? 

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84