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The Anatomy of a Great Case Study

Contently

We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. I’ve written dozens of case studies for the experiential marketing agency Mirrorball , and now do so weekly as part of my full-time job as a sports marketing writer and content strategist for Facebook.

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The 6 Most Effective Paid Marketing Channels for SaaS Companies in 2020

SmartBug Media

For growing SaaS organizations that are doing inbound marketing , paid marketing channels can give you the awareness to put all of that great content to work. Here are six of the most effective paid marketing channels for SaaS companies: 1. Paid Search. Paid search is a staple within most marketers' paid media budgets.

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10 Common Social Media Statements Verified or Debunked

ClearVoice

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. General social media statements to verify or debunk. Organic content speaks to your current audience, while paid media speaks to potentially new fans.

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Best Practices for Naming UTM Tags for Reporting

SmartBug Media

Standard UTM parameters , or “tags,” include: Source: The social network, search engine, or specific source that drove the traffic to your site. Medium: The channel that drove the traffic (e.g., organic, paid social, email, referral, and so on). Term: The paid keywords or key phrases that warrant the UTM tag.

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How to Define Social ROI for B2B marketing

Valasys

Social Media is a versatile platform that not only attracts, engages & converts customers from omnichannel marketing & but also serves the purpose of delighting the customers by serving as a medium for delivering exemplary customer service & for the promotions of after-sales services. Source: HubSpot).

ROI 56
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The Ultimate Guide to Internet Marketing

Hubspot

The internet offers unique benefits other marketing mediums can’t offer -- scope of reach, the option to personalize content, and the opportunity to build far-reaching relationships with customers, being just a few. To do this, you’ll want to focus primarily on paid social media ads, search engines, and web design.

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How to Sell Out Your Next Event [+Tips From INBOUND Marketers]

Hubspot

The people who came the year before may be your biggest supporters and are more likely to immediately purchase the tickets, even if you don't have all the details for the event hammered out quite yet. They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event.