Martech

AUGUST 26, 2024

Like just about everything in marketing, B2B marketing is changing — and fast. So, we marketers need to get on board. Interestingly, this change in buying behavior has major implications for the role of the marketing function in the firm. Could be that marketing will enjoy an increase in power and influence in B2B?

B2B Marketing 135

B2B Marketing Trends Top of Funnel B2B 135

Unbounce

JANUARY 6, 2025

/ Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. 14 min read Ahh, the funnel. Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Updated on January 6, 2025.

Top of Funnel 111

Top of Funnel Landing Pages Digital Marketing Funnels Advertising Funnels 111

Litmus

OCTOBER 17, 2024

Email marketing delivers a strong return on investment (ROI) , boasting an impressive 36:1 ROI compared to other marketing channels. That’s where the email marketing funnel comes in—a framework that supports subscribers through every stage of the customer journey, which doesn’t stop once you’ve earned their business.

Top of Funnel 107

Top of Funnel Conversion Optimization Digital Marketing Funnels 107

SocialPilot

FEBRUARY 3, 2025

And building a strategic social media marketing funnel is the thriving secret for brands that succeed. Because without a funnel strategy, your social media campaign will just waste time, effort, and resources. But, setting some groundwork is essential before diving into the social media funnel. With over 5.22

Top of Funnel 75

Top of Funnel Marketing Funnels Social Media Paid Content 75

sagefrog

DECEMBER 3, 2024

With a constant inundation of marketing messages, it’s no surprise that capturing your audience’s attention has never been more challenging—or critical. It’s not just another marketing buzzword; it’s a dynamic, multi-faceted approach to building brand awareness, sparking interest, and creating meaningful connections with your audience.

Demand Generation 105

Demand Generation Top of Funnel Demand Sales Qualified Leads 105

Marketing Insider Group

MAY 25, 2021

As a marketer, creating and publishing the right content in the proper context is essential. Many marketers can waste precious time, energy, and resources producing the wrong content for the wrong audiences. Many marketers waste their time, energy, and resources producing the wrong types of content for the wrong audiences.

Buyer Intent 363

Buyer Intent Top of Funnel Intent Marketing AI 363

Marketing Insider Group

OCTOBER 18, 2021

It’s definitely a challenge in today’s oversaturated digital marketplace, where every company has websites, blogs, paid ads, social media, and more. Traditional marketing tactics of the past — catchy taglines, salesy language and the like — are not enough anymore to capture their interest. Sounds daunting, right? This dilemma?

Top of Funnel 363

Top of Funnel Acquisitions Content Marketing Lead Scoring 363

Inbox Insight

APRIL 8, 2025

Aligning marketing with the full buyer journey enables companies to nurture prospects effectively, build trust across all stakeholders, and drive long-term customer loyalty. This article explores how to build and optimize your B2B marketing funnel to drive sustainable growth.

Top of Funnel 52

Top of Funnel Demand Generation Agencies Demand Generation Marketing Funnels 52

Webbiquity

MARCH 28, 2023

A well-rounded content marketing strategy will rely on several different types of content to achieve its goals. Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Coschedule features some great case studies.

Top of Funnel 325

Top of Funnel Marketing Strategy Marketing & Strategy Planning 325

FunnelEnvy

DECEMBER 23, 2024

Marketing Qualified Leads (MQLs) fuel a successful B2B marketing and sales funnel. Without a steady flow of top-of-funnel MQLs, businesses struggle to sustain a robust sales pipeline. This post explains how to boost MQL volume by optimizing your top-of-funnel strategies.

Top of Funnel 69

Top of Funnel Lead Ranking Marketing Qualified Leads MQL 69

SendX

SEPTEMBER 9, 2018

Traffic which you control (paid traffic) comes from Ads (email, FB, Google) & affiliate partnership. The Traffic Funnel. Irrespective of the type of traffic, every visitor who lands on your website or a landing page goes through the traffic funnel. Traffic funnel metrics. Facebook Ads. Google Ads.

Small Business Marketing 284

Small Business Marketing Paid Search Agency Planning Business 284

Webbiquity

FEBRUARY 7, 2023

studio on Pexels However, few marketers can truly master the art of storytelling, because they fail to add data points to support the tale they are weaving. Adding data to support your story can add credibility and depth to your message, making it more persuasive. Two of the most effective are through blog posts and case studies.

Storytelling 339

Storytelling Top of Funnel Content Paid Search Agency 339

Marketing Insider Group

AUGUST 31, 2020

B2B buyers often jump from casual reader to hot lead before a company’s marketing or sales team knows they exist. B2Bs should create an empowering digital marketing experience focused on human conversations and relevant content. B2B marketing, on the other hand, hasn’t kept up. Reimagine Your Content Marketing.

B2B Thought Leadership 363

B2B Thought Leadership Peer-to-peer Lead Scoring Lead Ranking 363

Heinz Marketing

MAY 12, 2025

This blog covers the most frequently asked questions B2B marketers ask when planning a campaign, organized to help you go from strategy to execution. Top Funnel : LinkedIn, Google Display, content syndication, video Mid Funnel : Email, content hubs, remarketing, buyers guides Bottom Funnel : Sales outreach, 1:1 ABM, demos, customer proof 8.

Top of Funnel 69

Top of Funnel Ideal Customer Profiles Planning Campaigns 69

Orange Owl Blog

APRIL 2, 2025

B2B Marketing The Power of Case Studies in B2B Marketing: The Ultimate Guide Vivek Goel April 2, 2025 Share : Table of Contents Introduction Case studies in B2B marketing have become essential in todays competitive landscape, helping companies stand out and earn the trust of potential clients.

Case Studies 52

Case Studies Case Study Studies Work Management 52

KoMarketing Associates

MARCH 15, 2022

While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. This was specifically at the middle and late stages of the funnel. Case studies (33%), virtual events (28%) and videos (23%) were also cited as particularly beneficial.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Lead 249

Marketing Insider Group

APRIL 6, 2021

With content marketing. The Power of Customer Retention Marketing. Implementing effective customer retention strategies into your content marketing plan can help you build a community of advocates for your brand. We would even go so far as to say that “retention” and “advocacy” should be added to the bottom of the sales funnel.

Top of Funnel 363

Top of Funnel Work Management Marketing Management Content Marketing 363

Optinmonster

JULY 18, 2024

If you’re looking for a proven way to boost traffic and increase conversions, then you need a video marketing strategy. Here at OptinMonster , we’ve been refining our video marketing strategy for years. Of course, growing a YouTube channel is just 1 aspect of video marketing. What Is Video Marketing?

Paid Content 98

Paid Content Webinar Metrics Video Marketing Marketing & Strategy 98

Marketing Insider Group

MAY 26, 2021

If you’re in the initial stages of building a new business, you may feel overwhelmed and underprepared to manage your ever-growing marketing to-do list. We’re here today to help simplify what can be a complex process: building a successful content marketing program. Content marketing is an essential growth strategy for new businesses.

Budget Programs 360

Budget Programs Paid Content Planning Startups 360

Marketing Insider Group

NOVEMBER 3, 2020

In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. As human beings and as marketers, it’s natural to want to focus on what’s new rather than what we’re already familiar with. How Content Marketing Can Improve Your Customer Retention Rate.

Planning 363

Planning Top of Funnel Marketing & Strategy Paid Search Agency 363

Martech

OCTOBER 3, 2023

It’s been just over a year since Komet USA, an American-based subsidiary of the German company that manufactures dental instruments, has been practicing agile marketing. I had the pleasure of training their marketing team in 2022, and I recently had a chance to catch up with their CEO (and former head of marketing), who made it all possible.

Planning 120

Planning Case Studies Case Study Studies 120

Marketing Insider Group

AUGUST 20, 2020

The lack of rightful accountability is often quite prevalent in marketing and sales. This can also make it quite difficult for marketing teams to be totally honest with themselves and identify weak strategies. This can also make it quite difficult for marketing teams to be totally honest with themselves and identify weak strategies.

Multi-Touch Attribution 265

Multi-Touch Attribution Marketing Attribution Multi-Channel Lead Ranking 265

Only B2B

JULY 24, 2024

A sales-qualified lead is the journey of potential customers through various stages, starting as a Marketing Qualified Lead (MQL) and progressing towards becoming a Sales Qualified Lead (SQL). So, where exactly do SQLs fit in the entire sales funnel? Creating the ICP requires collaboration between marketing and sales efforts.

Sales Qualified Leads 71

Sales Qualified Leads Ideal Customer Profiles Lead Ranking High Quality Lead 71

Zoominfo

MARCH 30, 2023

Whether they’re building a brand, fueling revenue generation, or supporting the customer journey, marketers are constantly looking for ways to highlight their value and increase ROI. As accounts move further down the funnel, go-to-market teams often need to engage a growing cast of characters in order to close a deal.

Top of Funnel 130

Top of Funnel Lead Ranking Marketing Funnels Work Management 130

Zoominfo

MARCH 9, 2021

Marketing teams work in a cross-functional capacity to develop ongoing, omni-channel strategies that utilize a portfolio of tactics to connect value propositions to the right audience. While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. Demand Gen = Sales + Marketing.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Optinmonster

NOVEMBER 7, 2024

Adding Products to Wishlist – Saving items for future consideration. Adding Products to Cart – Shows purchase intent, even if not completed. And by tracking micro conversions, you’ll have the data you need to improve your marketing strategy and sales funnel What are Macro Conversions?

Conversion 80

Conversion Top of Funnel eCommerce Advertising Funnels 80

Act-On

APRIL 29, 2024

Lead scoring tools for marketing can help you build better relationships with prospective cusotmers. Lead scoring tools: Marketing automation Unlike lead enrichment, marketing automation tools are a must-have: your marketing automation platform is where your lead scoring actually happens. As Suzy Balk, Sr.

Lead Ranking 239

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 239

Webbiquity

NOVEMBER 5, 2019

The past two decades have brought disruptive technological change and radically reshaped B2B marketing practices. Traditional B2B marketing strategies relied heavily on direct and outbound methods. Cold calls, trade shows, direct mail, and print ads were the primary forms of marketing. Market size analysis.

Paid Content 241

Paid Content Sales Management Work Management Marketing Automation Services 241

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. What Is a Case Study? Why Are Case Studies Important?

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Video marketing can be a powerful way to reach new prospects and provide extra value to new and long-term customers alike. Testimonials and case studies. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Zoominfo

FEBRUARY 25, 2021

Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal of your webinar is to generate leads and get them into your sales funnel. To create a killer marketing landing page , keep the design simple and the copy concise.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Marketing Insider Group

AUGUST 11, 2020

Lead generation and nurturing often take center stage for digital marketers. They are commonly the top goal for most businesses, with the majority of their budget being funneled in this direction. But when the numbers at the bottom of the funnel refuse to budge it can be incredibly frustrating. Always Run A/B Tests.

Sales Management 263

Sales Management Top of Funnel Conversion Process 263

Launch Marketing

OCTOBER 30, 2024

For B2B companies, the ultimate question is, “How can I get more prospects into my B2B marketing funnel and move them down the pipeline?” To get started, it is important to understand the three primary stages of the funnel and how each plays a role in the movement of prospects to becoming a buyer.

Top of Funnel 108

Top of Funnel Marketing Funnels Sales Qualified Leads B2B Marketing 108

Webbiquity

MARCH 17, 2023

Generating high-quality leads is consistently cited as one of the top two goals (along with increasing brand awareness) of B2B marketers. Whether you’re a seasoned marketer or new to B2B lead generation, you’ll find tips to help you generate more and better leads to drive business growth. Guest post by Nadia Basaraba.

Tactics 324

Tactics Sales Qualified Leads Generation Lead Scoring 324

KoMarketing Associates

DECEMBER 8, 2021

In addition to incremental changes, such as the shift toward mobile devices, B2B marketers must also contend with a rapidly changing workplace and online world. The end of third-party cookies by companies like Apple and Google can make it more difficult to visualize which sales or marketing strategies work — at least for now.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Learn from the Pros

MAY 15, 2025

Thats Chris Kraft, a video marketing veteran who knows a thing or two about what makes business audiences tick. In 2025, video content isnt just having a moment; its owning the stage in B2B marketing , offering a perfect blend of storytelling, education, and sales enablement. Case study clips that whisper, See?

Top of Funnel 59

Top of Funnel Video Marketing Webinar Metrics Marketing & Strategy 59

Contently

OCTOBER 6, 2022

Typically, turning a sales prospect into a customer takes much longer in B2B marketing than in B2C. Despite all the talk about storytelling , many B2B content marketers focus more on promoting the product or service rather than how it can change a potential customer’s life personally or professionally.

Storytelling 207

Storytelling Top of Funnel B2B Ad Building 207