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11 Crucial Facebook Metrics You Should Track to Grow Your Business

SocialPilot

But sometimes, for new businesses and startups, it is hard to get their head wrapped around the plethora of Facebook metrics available and pick out the key indicators needed to better evaluate their performance. So using this metric, you can figure out which form of content is working for you and which isn’t. Don’t worry. Agreed yet?

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How To Build the Email List of Your Dreams

Salesforce Marketing Cloud

The people on your list have opted in, which means they decided they want to hear more from you via email. A simple way to do this is adding your subscriber’s name to the subject line, along with content relative to their preferences. Make a new plan, Stan What is an email list? What happened next?

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Email marketing data to track and manage for success

illumin

Email marketers need to track critical data to make the most out of their marketing efforts and reach the broadest audience possible. That’s why it’s important to understand what each data set reflects and those that matter most to your organization. Tracking this data also lets marketers create more effective communications.

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Stats to Track Through the Customer Lifecycle

Ontraport

Just as organizing five years worth of clutter in the garage or finally putting together that complicated IKEA dresser you bought last month, many marketers and business owners avoid getting started with marketing tracking, such as UTMs, because it’s hard to decide what to tackle first. Stats to track in the Attract stage. Stage 2: Convert.

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How to Better Manage Unsubscribes with Email

Delivra

Don’t let your unsubscribe rate grow out of control. Obviously, no email marketer wants to see people opting out of their list. through paid ads) who will now never convert through your list. Religious Organizations: 09%. Pay attention to your CTR. Frequency of Purchases. Those are lost opportunities.

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Digital Advertising Terms and Jargon Every Marketer Should Know

Act-On

A/B testing is a method used to determine which version of an ad or landing page performs better. Account-based advertising displays ads exclusively to specific job titles at your target accounts. This ensures that your ads are only visible to the relevant people at General Mills. What is an Ad Audience?

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The Perks of Being on Google Plus for Businesses

LeadSquared

Google Plus is important to Google, and what is important to Google must be important to you (unless, of course, you are a badass, and organic search rankings are too cute for you). But, you Oh Business User must want to rank organically and get other benefits of Google Plus, so why the resistance? Of course I am joking!

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