Content Standard

MARCH 21, 2022

In the Citrix example, where the goal is to decrease bounce rate, KPIs should include reduced bounce rate but may also include increasing visits to the website, clicks to the pop-up ad, downloads of an offered asset, repeat visits, new leads, demo requests, or meetings with sales.

Planning 122

Planning Personalization Marketing & Strategy Multi-Touch Attribution 122

Hubspot

JANUARY 4, 2021

Jake Milstein , CMO at CI Security , told me: "When the pandemic hit, there was a huge spike in registrations and attendance in virtual events that attempted to mimic in-person events. Melissa Sargeant , CMO of Litmus , says: "In the coming year, marketers will experience budget cuts and even smaller teams. Teams and Collaboration.

Trends 101

Trends Marketing AI Work Management Planning 101

Martech Advisor

APRIL 9, 2020

Nielsen's recent study showed that social distancing and staying home could lead to a 60% increase in the content people consume (especially on mobiles). This means understanding users' mobile journeys is a great way to identify and tailor experiences that fit the changing lifestyle and purchase decisions. You can watch the ad here.

Campaigns 59

Campaigns Work Management Paid Search Agency Marketing Management 59

Adobe Experience Cloud Blog

JULY 3, 2015

Last week, Marketo attended the Cannes Lions International Festival of Creativity at a time of growing convergence between marketing and advertising. This year’s conference also coincided with the dawning realization that creative advertising is going to become a lot more programmatic, systematic, and yes, personal.

Paid Search Agency 48

Paid Search Agency Advertising Agencies Marketo Thought Leadership 48

Marketing Insider Group

FEBRUARY 5, 2024

Covering everything from the nitty-gritty of content marketing to the expansive world of digital ads, these stats are your compass to navigate the marketing seas. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Backlinko) 30% of mobile searches are related to a specific location.

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

Martech Advisor

MARCH 17, 2020

Norman Guadagno , CMO, Acoustic. "By Shifting budgets to mobile and CTV/OTT, rather than pulling back, makes the most sense.". Learn More: Why OTT Could be the Hot Political Ad Battleground for 2020. Spending more time on our phones is a logical result of being confined to one's home. CTV/OTT will be used more too.

Work Management 141

Work Management Tips Paid Search Agency Marketing Management 141

Hubspot

OCTOBER 9, 2015

1) Native Advertising. Native ads are designed to “look and feel” like they belong with the content on the rest of the page. According to research from Dedicated Media , native ads are viewed 53% more than banner ads. Native ads are also becoming increasingly popular on mobile. billion in 2013.

Paid Content 28

Paid Content Paid Search Agency Mobile Advertising Ad Exchange 28

ClickZ

MARCH 19, 2020

30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. Will McInnes is CMO of digital consumer intelligence company Brandwatch. It was very ad hoc, under resourced, unstructured and misunderstood.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

Content Standard

OCTOBER 19, 2015

A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 A separate report from RBC Capital Markets and Advertising Age found that 72 percent of US marketers were interested in allocating money to Instagram for advertising in the next 12 months. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 A separate report from RBC Capital Markets and Advertising Age found that 72 percent of US marketers were interested in allocating money to Instagram for advertising in the next 12 months. billion by 2017.

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Porch Group Media

AUGUST 3, 2021

A survey of more than 2,000 US consumers indicates that consumers are most comfortable receiving more traditional forms of advertising. Following close behind direct mail and catalogs (25%), some 24% of respondents say they are most comfortable being delivered TV and radio ads. Source: The CMO Club). CMO Council).

Statistics 85

Statistics Marketing Budget Marketing & Strategy Trends 85

ClickZ

OCTOBER 29, 2019

When Goodwill wanted to drive foot traffic to their stores as well as create awareness about their larger mission of providing job training and support to local communities, they turned to AdTheorent, a leading provider of predictive digital ad technology. They learned about AdTheorent through a partnership with Ad Council.

Case Studies 56

Case Studies Case Study Studies Ad Exchange 56

B2B Marketing Exchange

NOVEMBER 15, 2023

Each year, the B2B Marketing Exchange team ends the conference with the Killer Content Awards, focusing on the best content in B2B! Video Content Uptempo Uptempo created a five-video series featuring Beth, a fictional CMO facing challenges with her dysfunctional marketing team, addressing common problems in marketing operations.

Digital Asset Management 52

Digital Asset Management Account Based Marketing B2B Thought Leadership Advertising Agencies 52

Brandpoint

JUNE 7, 2018

Why attend: One-track conference full of “forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing and more.” Why attend: Some 6,000 attendees discuss the digital transformation of marketing, advertising, IT, services, etc. ” Forbes CMO Summit. Date: Sept.

Conference 132

Conference Enterprise Management Work Management Marketing Management 132

Unbounce

JULY 12, 2023

And, as you know, I’m Pete Housley, CMO of Unbounce. Ad tools, copy generation, content and layout, you know, cropping, et cetera. And for one of the biggest publishing networks in the world, the ability for marketers and advertisers to use. Is it return on ad spend? You can also read the transcript right below.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Ad Agencies Lead Ranking 98

Content Standard

JANUARY 16, 2018

Headlines like “ Content Marketing Is Dead ,” “ The Content Lie ,” and “ Content Marketing Doesn’t Work ” peppered favorite thought-provoking advertising industry publications, each one juicier than the last. Many mouthpieces blame content marketing for an advertising campaign’s failure.

Paid Content 73

Paid Content Top of Funnel Peer-to-peer Content Marketing 73

Directive Agency

JULY 15, 2019

We’re also going to talk about career changes and how to go from running your own blog to becoming a CMO and what that looks like. We posted a job ad, we received a lot of applicants. Tim’s Path to Becoming CMO of Ahrefs. Blake Emal: That is a rapid ascent to being CMO of Ahrefs. So stick around. Tim Soulo : Yes.

SEO 40

SEO Paid Content Budget Programs Tools 40

Terminus

MAY 9, 2019

How many retargeting ads do you encounter in a day? Now, how many times is your team offered a free lunch delivered to your office in exchange for participating in a webinar? You can run the same or similar campaigns by leveraging a platform like Uberflip in tandem with your advertising and marketing automation platforms.

Account Based Marketing 33

Account Based Marketing Advertising Agencies Examples Paid Search Agency 33

SnapApp

DECEMBER 14, 2016

While account based marketing, interactive content , personalization, native advertising, and automation are just some of the hot trends that look set to continue into the new year, there are some new kids on the block. Buyers are tuning out (or blocking completely) self-serving promotion and ads. Back to top. Mandy McEwen.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Webbiquity

JUNE 6, 2011

Adding explicit or implicit promises to a relationship up front can kill it before it starts. A digital and advertising strategist, Dan is passionate about new technologies and creativity. His “first love&# is advertising and when he returns home, he will be looking for a job on Madison Ave. Originally from Oz.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

chiefmartech

JANUARY 21, 2019

But compared with platform ecosystems such as iOS and Android in the mobile market — which spawned millions of diverse apps that could be seamlessly installed with a single tap — martech wasn’t very platform-y. Technology and management consulting firms increasingly vie for the CMO’s ear. Sure, there were a few.

Work Management 94

Work Management Marketing Management CMS Development Trends 94

Hubspot

OCTOBER 18, 2011

And this is like the kind of marketing budget thing, so you have a budget, you kind of fill it out there, you get billboards, you do advertising, you do all the crazy outbound marketing things that people did that really worked well and for the most part, it worked ok back then. But there's this neat little toy.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28