Sprout Social

AUGUST 12, 2021

A social media campaign template can help you speed through the documentation process so you can focus on bringing your team’s vision to life. While a template can’t account for specificities, it can still provide a solid foundation that grounds your immediate team, other departments or agency partners in your campaign goals and inspiration.

Social Media 125

Social Media Template Campaigns Media 125

Hubspot

APRIL 2, 2021

That's why media planning is such an important step, as it helps you get the most out of your ads. Nowadays, media buying is done in one of two ways: Direct buy – Media buyers forge relationships with publishers to negotiate ad inventory, e.g., working with a newspaper to have an ad placed in the upcoming issue.

Buy 87

Buy Work Management Cost Per Thousand Marketing AI 87

Bionic

MARCH 6, 2019

As an advertiser, you may be considering whether to bring media planning and buying in-house or to outsource to external advertising agencies. Regardless your agency setup, you need to answer two fundamental questions about your advertising media investments: Where is your money going? Meticulous Media Plans.

Budget Programs 42

Budget Programs Advertising Agencies Tools Media 42

Bannerflow

JANUARY 24, 2019

And for Ville Heijari, CMO at Rovio (an early-adopter to the in-house movement) it ranked among his top-three: ‘…media planning and buying: cost-savings, efficiency on trading and creative production.’ ’ With agencies frequently accused of “black boxing”? Concerns over transparency.

Paid Search Agency 63

Paid Search Agency Advertising Agencies Work Management Planning 63

Choozle

JUNE 16, 2021

Phil Wocken We take a different approach from most marketing agencies. We center our model around end-to-end strategy, which means that while we offer a full range of brand strategy, creative, and media services, we also look at the entirety of the business, similar to a business consultancy.

Creativity 52

Creativity Tactics Brand Identity Branding 52

Martech Advisor

DECEMBER 5, 2019

Learn More: First-Price Auctions: A Key Piece of The Transparency Puzzle. In the past, marketers and their agencies have delivered incremental outcomes through a planning approach – that is building a media plan with complimentary partners who each have a unique footprint of user reach.

Planning 53

Planning Advertising Agencies Optimization CPA 53

Valasys

FEBRUARY 4, 2019

A P&G spokesman said that while it made no comment on agency assignments they are constantly working to optimize media buy, and they will be working closely with the P&G media agencies to ensure that the work is done. He added: “We clearly see an important role for the agencies.

Paid Search Agency 49

Paid Search Agency Advertising Agencies Media Ethics 49

Digilant

FEBRUARY 28, 2024

The majority of what is perceived today as high-value work — research, strategy, creativity, media planning, ad operations, reporting and analytics — will become heavily automated and quickly a commodity. It’s imperative that we ensure that data, creativity, and media directly serve clients’ best interests, brands and agencies alike.

Marketing AI 59

Marketing AI Analytics Paid Search Agency Planning 59

Digilant

FEBRUARY 14, 2019

There are a lot of advantages to figuring out how to do things yourself, it’s transparent, you have complete control and most importantly for small marketing teams – it’s cheap! Marketing teams who spend between $10 million and $50 million in programmatic or digital media a year should think in terms of hybrid models.

Advertising Agencies 56

Advertising Agencies Marketing Automation Services Brand Identity Branding 56

ClickZ

DECEMBER 2, 2019

With technology powered by AI, media planners will be able to free themselves up for other high value activities. And of course, more accurate ratings save agencies money by reducing lost opportunities and the need to go after makegoods. AI allows buyers to efficiently forecast ratings without sacrificing accuracy.

Marketing AI 83

Marketing AI Advertising Agencies Advertisements Advertising 83

Choozle

FEBRUARY 1, 2019

Self-serve programmatic advertising came about to remove the middleman and empower marketers with control, flexibility, and transparency. What is the primary benefit to your company of having an in-house agency? Media Planning and/or Buying Services Moved from an External Agency. Social media. Mobile video.

Advertising Agencies 41

Advertising Agencies Advertisements Advertising Paid Search Agency 41

Bionic

MAY 5, 2023

Omnichannel marketing requires omnichannel media planning. Here’s how to create an omnichannel media plan using the Bionic for Agencies media planning tool. This is just a small sample of the nuances you will need to handle when omnichannel media planning.

Media Plans 52

Media Plans Planning Paid Search Agency Cost Per Thousand 52

thePoint

MAY 26, 2018

You get bombarded with offers from agencies to do digital marketing, SEO optimization, paid search, lead generation, account-based marketing, marketing automation, creative, content creation, media buying, and so much more – and you are not sure how to even evaluate the service or the firm offering the service (i.e.,

Paid Search Agency 40

Paid Search Agency B2B Marketing Work Management Personalization 40

ClearVoice

JANUARY 31, 2019

I’ll always remember this line from the creative brief from the marketing agency because I found it highly revealing about the main subject: “He is cool and collected, yet an amazingly fast, defensive fighter. What amount of earned media will make this your best case study yet? . The media plan rollout (if applicable).

Creativity 64

Creativity RFP Work Management Paid Search Agency 64

Convince & Convert

AUGUST 24, 2010

We’re working closely with Make-A-Wish Foundation national office (who has to approve every tweet and status update) to ensure this is all very much above board, transparent, and legit. I guess it’s all transparent, so it’s not really “bad.&#

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Digital Marketing World Forum

NOVEMBER 7, 2019

As technologies keep evolving, advertising agencies are starting to realize: in order to stay ahead, they need to weave more innovations to their digital strategies. Automation, ad personalization and minimum user acquisition cost are three main features that make programmatic especially popular among ad agencies.

Advertising Agencies 67

Advertising Agencies Paid Search Agency Ad Agencies Enterprise Management 67

RebelMouse

MAY 30, 2018

Today's audiences are craving authenticity and transparency, which has created the rise of the social influencer and birthed a universe of creators. Methodical Transparency. Publishers once operated a behind-the-scenes news desk that facilitated content for its readers.

CMS Development 40

CMS Development Tools Enterprise Management Work Management 40

Convince & Convert

JULY 6, 2010

Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted. By transparent, I mean keep it real and no lip service. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Bionic

APRIL 6, 2018

The new ANA contract is either a worst nightmare or a dream come true for media agencies. Get ahead of this contract with this article – Gain a better understanding of the ANA Contract and the new risks it exposes for your agency. The ANA Contract is the New Model Agreement Between Advertisers and Agencies.

Advertising Agencies 40

Advertising Agencies Paid Search Agency Ad Agencies Media 40

RebelMouse

MAY 30, 2018

Methodical Transparency: Publishers can review a number of statistics about how each individual community is performing, including how many creators there are, how many community requests there've been, and how many posts have been published.

Communities 44

Communities Custom Publishing CMS Development Statistics 44

Convince & Convert

FEBRUARY 11, 2010

“They really need to sort this process out or they are going to end up losing developers to other platforms, which make it a lot easier to get an application approved and have more transparent processes,” explains Roland Hutchinson of Geeky Gadgets. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Martech

DECEMBER 28, 2023

In 2024 IAB is partnering with the Media Rating Council to roll out standardized attention measurement guidelines. These guidelines will provide clearer consistency and transparency in how attention is measured, allowing for a more uniform approach across the industry,” Eng said.

Advertising Agencies 134

Advertising Agencies Advertisements Advertising Media 134

Salesforce Marketing Cloud

MARCH 18, 2024

These new entrants often utilize modern technology stacks, making their sales processes faster, more transparent, and cheaper than traditional media companies. To compete, traditional media companies need to modernize their own systems to offer comparable capabilities. But your AI aspirations are only as strong as your data.

Paid Search Agency 52

Paid Search Agency Work Management Ads RFP 52

Convince & Convert

JUNE 3, 2010

Their transparency (at least on the operational side) has been laudable. Their transparency on the effects side less so, based on new photos today of oil-soaked birds, etc. Maybe that guy should quit umpiring, and open an agency. link] sue_anne Have to disagree about the transparency of BP on this issue. Pathetic BP.

Social Media 158

Social Media Media PR Webinar Metrics 158

Convince & Convert

JULY 26, 2010

Transparency is a brand currency on the social web. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

SEPTEMBER 14, 2010

link] Adam Metz I’ll be transparent here. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff.

Social Media 156

Social Media Paid Content Media Advertising Agencies 156

Convince & Convert

APRIL 1, 2010

I take three lessons away from this examination: First, if your ad agency is going to come up with a nifty new concept, you have to support it throughout your digital world. Seems like this is often the result of some strange need have to want to work with multiple agencies at one time. I've recently had a friend (corp.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Online Marketing Institute

JANUARY 4, 2011

After having witnessed the bubble burst and its lingering effects on stability on the job front, Mark established an interactive marketing agency and has cultivated it into one of the most respected search engine optimization firms in the United States.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

JUNE 7, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 13, 2010

I also learned the lesson and critical importance of being authentic and transparent. I also learned the lesson and critical importance of being authentic and transparent. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Thanks Jay for the awakening and thought provoking exercise.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

SEPTEMBER 20, 2010

And more… There is enough primary data within this report to help smart marketers be very actionable when it comes to sharpening their social media plans/focus or to help ease the entry into the social media waters. Then ask it, April 15th, 2010, and tell your publishing peers to ask for it too.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

You may need to engage in some brand anthropology, and have an agency help you find your one thing. Social media is about people, not logos. includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] DMurrow (Dave Murrow) Twitter Comment RT @jaybaer: Develop a social media strategy in 7 steps.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

JUNE 11, 2010

Here's a few ideas you spurred title-wise: Buff Business: Being comfortably naked in the era of transparency. Here's a few ideas you spurred title-wise: Buff Business: Being comfortably naked in the era of transparency. Ive founded 5 companies, and spent 15 years running digital marketing agencies. link] Cynthia C.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

SalesIntel

OCTOBER 26, 2022

Consider working with an SEO specialist or agency to help you build an SEO content strategy to help generate organic leads and outrank the online competition. . Buffer is a SaaS product for social media planning and automation. Consider a Freemium Model. This product has four pricing tiers: Free . Essentials. Final Thoughts.

Lead Generation 52

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 52

Convince & Convert

MAY 11, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Martech Advisor

MARCH 23, 2020

Curation for cost and media transparency are critical, but as advertisers continue to strive for relevance and suitability, they’ll need to look at other factors for curating their supply going forward. The rise of programmatic swung the pendulum of media planning all the way over to the audience side, decoupling it from media.

Curation 55

Curation Paid Search Agency Advertising Agencies Ads 55