Online Marketing Institute

JANUARY 4, 2011

After having witnessed the bubble burst and its lingering effects on stability on the job front, Mark established an interactive marketing agency and has cultivated it into one of the most respected search engine optimization firms in the United States.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. A Policy of Protection While speaking recently to a room full of ad agency folks, I asked the audience if they had a social media policy in place for their staff.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

JUNE 3, 2010

Their transparency (at least on the operational side) has been laudable. Their transparency on the effects side less so, based on new photos today of oil-soaked birds, etc. Maybe that guy should quit umpiring, and open an agency. link] sue_anne Have to disagree about the transparency of BP on this issue. Pathetic BP.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

APRIL 1, 2010

I take three lessons away from this examination: First, if your ad agency is going to come up with a nifty new concept, you have to support it throughout your digital world. Seems like this is often the result of some strange need have to want to work with multiple agencies at one time. I've recently had a friend (corp.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MAY 11, 2010

At the end of the day, however, a great product and great customer service is still what will keep your clients coming back despite the notion by some social media gurus (certainly not Mr. Baer) that positive word of mouth (or “buzz&# ) was created by social media.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

SEPTEMBER 21, 2010

You may need to engage in some brand anthropology, and have an agency help you find your one thing. Social media is about people, not logos. includes slides and worksheet) [link to post] – Posted using Chat Catcher [link] DMurrow (Dave Murrow) Twitter Comment RT @jaybaer: Develop a social media strategy in 7 steps.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

JUNE 7, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

APRIL 13, 2010

I also learned the lesson and critical importance of being authentic and transparent. I also learned the lesson and critical importance of being authentic and transparent. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Thanks Jay for the awakening and thought provoking exercise.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

SEPTEMBER 20, 2010

And more… There is enough primary data within this report to help smart marketers be very actionable when it comes to sharpening their social media plans/focus or to help ease the entry into the social media waters. Then ask it, April 15th, 2010, and tell your publishing peers to ask for it too.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

JUNE 11, 2010

Here's a few ideas you spurred title-wise: Buff Business: Being comfortably naked in the era of transparency. Here's a few ideas you spurred title-wise: Buff Business: Being comfortably naked in the era of transparency. Ive founded 5 companies, and spent 15 years running digital marketing agencies. link] Cynthia C.

Webinar Metrics 125

Webinar Metrics Paid Search Agency Social Media PR 125

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Working for an agency I actually use multiple tools for different clients to make sure we're giving them the best product for their needs.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

AUGUST 31, 2010

Remember, social media makes big companies seem small again. It’s like consultants telling companies to be “transparent&#. link] Dont be a social media buzz-kill « Marketing Alive Blog [.] Ive founded 5 companies, and spent 15 years running digital marketing agencies. Not so much. on our website.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

AUGUST 26, 2010

If you’re an agency that’s providing social media listening or analysis services for clients, this is even more critical of a distinction. The ability to click “print&# is not the exclusive domain of the agency professional. For up to 50,000 combined posts monthly, the agency edition is $250/month.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

SEPTEMBER 1, 2010

If you set your clients up to think Social Media is about the sale, then by all means tell them to “Expect to Fail&#. If you train them to participate honorably and transparently and to expect “Engagement&# as a result of social participation – then they can expect to win. link] Joseph Manna Fantastic post, Jay.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

FEBRUARY 9, 2010

I think now is an opportunity for people and companies to embrace a level of transparency and honesty that hasn't been seen in long time. Some companies (such as Domino's which I also wrote about here: [link] ) have gotten better at acting like they are all of those buzz words like transparent, human, conversational, engaging, etc.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

MARCH 18, 2010

Social media is not some other discipline that should warrant throwing business concepts out of the window. The fundamental shift within the organization towards transparency and customer service is the bottom of the iceberg, while tweeting is just a tip. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

AUGUST 4, 2010

" (via @jaybaer @JKalbarczyk) [link] Terence RT @JKalbarczyk: Love @jaybaer's new post: [link] "it’s not like social media created negativity, it just puts a magnifyin … Cory Williamson That thread was incredible. Ive founded 5 companies, and spent 15 years running digital marketing agencies. side of neg.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

SEPTEMBER 21, 2010

It’s a good choice for agencies, too. link] Tim Underwood 39 Social Media Tools [link] [link] Graf-Martin Agency 39 Social Media Tools [link] [link] Scheffey Marketing 39 Social Media tools to use [link] [link] Sarah Bolme RT @GrafMartin 39 Social Media Tools [link] – Some really great tools listed here.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

It’s a good choice for agencies, too. link] Tim Underwood 39 Social Media Tools [link] [link] Graf-Martin Agency 39 Social Media Tools [link] [link] Scheffey Marketing 39 Social Media tools to use [link] [link] Sarah Bolme RT @GrafMartin 39 Social Media Tools [link] – Some really great tools listed here.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

JULY 9, 2010

Time is proving that no matter how much social media changes, the core rules of engagement remain the same. Transparency and authenticity have been points of entry recommended by social media experts since its beginnings. A recent event produced by my agency with client CoverGirl®, bears this out. Enough said.

Personalization 123

Personalization Paid Search Agency Transparency PR 123

Convince & Convert

SEPTEMBER 23, 2010

In the end Todd points out they found a niche there and the space is indeed not ruled by maximum transparency. I think this is a crucial point because no one is going to argue (at least seriously I hope) that social media is easy or can be automated in any fashion.

Social Media 148

Social Media Media Paid Content Webinar Metrics 148