Bionic

FEBRUARY 7, 2023

As a media professional, you’ve probably heard the buzz about how AI is the future of media planning. Artificial Intelligence is Biased AI algorithms can automate certain aspects of media planning, but they also come with limitations. Can AI Really Replace the Human Touch in Media Planning?

Media Plans 91

Media Plans Media Advertising Agencies RFP 91

Bionic

JUNE 10, 2022

Bionic just upgraded its software to speed your media planning workflow with faster media placements, faster media plan downloads, and faster GCM exports. Faster Media Planning. Last month, we gave you Faster Media Planning with Intelligent Caching. Solution: Pre-cook Media Placements.

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Media Plans Media Doubleclick Work Management 52

DivvyHQ

JANUARY 6, 2022

There’s a misconception that media planning isn’t in the content marketing wheelhouse. Enterprises often leave this to agencies or have dedicated in-house staff. Here's a quick breakdown of the fundamentals of media planning and why content marketers should be involved.

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Media Plans Planning Content Marketing Paid Search Agency 92

Bionic

DECEMBER 13, 2023

This is a recording of a live demo of Bionic’s new clone tool for building media plans. To learn more about it, see New Clone Tool for Building Media Plans. The post New Clone Tool for Building Media Plans – Webinar Recording first appeared on Bionic Advertising Systems.

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Media Plans Webinar Metrics Tools Ad Building 52

Bionic

JULY 14, 2021

Return on Ad Spend – or ROAS – is the most important KPI in media buying. However, few advertisers or agencies have a system in place to predict ROAS while media planning. Without ROAS, you can’t treat media as an investment nor truly optimize your media investment decisions.

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ROAS Media Plans Paid Search Agency Media 54

Bionic

AUGUST 11, 2021

Programmatic advertising brings media planning problems you don’t have with other media channels. Because rates and quantities are not known in advance, programmatic advertising creates unique challenges for media planners. This creates extra work (and risk of error) for media planners.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Bionic

AUGUST 14, 2020

Bionic, the #1 rated media planning tool , today unveiled a new media planning experience that includes new media plan creation tools , search tools , filters , customized views , and batch functions like clone and batch edit. Media plan creation tools. Media plan search tool.

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Media Plans Media Multi-Channel Vendors 52

Bionic

APRIL 12, 2021

Bionic for Agencies is rated the “ideal” media planning + buying tool because it’s complete, #1 ranked, fast, easy, and saves money. Bionic automates your entire media planning and buying workflow across all media channels. Bionic is the #1 ranked media planning and buying system.

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Media Plans Buy Tools Media 52

Bionic

SEPTEMBER 2, 2020

Now is a perfect time to upgrade your media planning system before the crush of the fall season. Bionic for Agencies , the #1 rated media planning software, can help you every day to ease your media planning workflow, including: Capture media briefs. Build perfect media plans.

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Media Plans Tools Paid Search Agency Media 52

Bionic

MARCH 18, 2020

“Social distancing” is disrupting the workflow of media planning teams. Bionic is here to help you keep your media planning team operating with minimal disruption. Bionic for Agencies is 100% cloud based, with no software to install or special setup required. Need to add someone new to your media planning team?

Media Plans 52

Media Plans Media Advertising Agencies Training 52

Bionic

JUNE 25, 2019

Isn’t it about time for your media planning software to recommend your media plans? Bionic has unveiled the Media Plan Recommender – a revolutionary new media planning tool that uses artificial intelligence to recommend the best media placements for your advertising campaigns.

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Media Plans Tools Media Advertising Agencies 53

Bionic

DECEMBER 31, 2020

In this 5-minute video, you’ll learn why Bionic for Agencies is the #1 rated media planning software. You’ll see how it delivers perfect media plans, beautiful flowcharts, effortless RFPs and IOs, flawless trafficking, diligent reporting, client dashboards, streamlined reconciliations, and much more!

Advertising Agencies 52

Advertising Agencies Ad Agencies Media Plans Software 52

Bionic

APRIL 26, 2019

Bionic media investment management software is used by media planning teams all around the world. Advertisers and agencies love it because it centralizes and standardizes media planning activities of all their teams. All your exports, including Excel, will also show dates in your preferred format.

Media Plans 42

Media Plans Media Advertising Agencies Profiling 42

Digilant

DECEMBER 10, 2020

When it comes to a full service marketing agency , you might be surprised about all of the tasks the team on the other side of the screen can handle. A stellar digital advertising agency takes care of everything from digital marketing to content creation and website development. Media Planning & Strategy.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Work Management 52

Rain: The Growth Agency

APRIL 16, 2020

Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood the marketplace and your business, competitors, media costs, results and even the season. But with the world upended by the COVID-19 pandemic, the only information you can use right now comes from yesterday.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

Rain: The Growth Agency

JULY 28, 2021

Rain the Growth Agency, the leading independent, full-service DTC advertising agency, is proud to announce the promotions of Robin Cohen to Executive Vice President of Integrated Media Investment and Planning, and Shasta Gibson to Vice President of Integrated Media Investment. Rowe Price.

Advertising Agencies 52

Advertising Agencies Ad Agencies Promotion Media 52

Outgrow

MAY 14, 2020

Top 15 Advertising Agencies in Europe. This blog will take you through some of the top advertising agencies in Europe that are the creators of these amazing ads. This blog will take you through some of the top advertising agencies in Europe that are the creators of these amazing ads. Mediaplus Group. BBH London. Success Stories.

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Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Outgrow

DECEMBER 9, 2020

Top 15 Advertising Agencies in Australia. Hence, this list of the best advertising agencies in Australia that might help you on your quest. So if you are searching for a world-class advertising agency in Australia, then this is the agency for you. 303 MullenLowe is a full-service advertising agency in Australia.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 52

Martech

APRIL 19, 2024

It surveyed and interviewed over 500 data and advertising decision-makers at brands, agencies and publishers. Dig deeper: Why marketers should care about consumer privacy The decline of high-quality data and its impact on media planning The market is facing sweeping declines in accessible, high-quality data.

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Paid Search Agency Privacy Advertising Agencies Multi-Touch Attribution 113

Outgrow

MAY 5, 2020

Top 15 Advertising Agencies in Westcoast, USA. Hiring an agency that answers to all of your advertising needs. Hence, this article will detail the top advertising agencies in Westcoast, USA, that will help you create ads, generate leads , and take your brand to the next level. AMP Agency. Duncan Channon.

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Advertising Agencies Paid Search Agency Paid Social Agency Ad Agencies 52

Outgrow

DECEMBER 3, 2020

Top 15 Content Marketing Agencies in Australia. Have you been looking everywhere for quality-driven content marketing agencies to turbo-boost your business? Straight out of the bustling streets of Melbourne and Sydney, we bring you the top 15 content marketing agencies in Australia. Tug Agency. The Monkeys.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Marketing Agencies 1 Ad Agencies 52

Choozle

AUGUST 20, 2021

We sat down with Monica Rich at Relic Agency to better understand how they put together digital advertising strategies for their travel destination client, Discover Bristol. Kim Boshart, Product Marketer, Choozle: Let’s start with an explanation of your role at Relic Agency.

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Digital Marketing Funnels 97

Bionic

MAY 6, 2019

Watch the video below to see how media agencies use Bionic for Advertisers to share media plans, advertising flowcharts, media spending analytics, KPI performance reports, and more with clients. Check out Bionic for Advertisers and Bionic for Agencies. Want to learn more?

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Webinar Metrics Media Plans Advertising Agencies Media 41

Bionic

JANUARY 20, 2023

As market risk outweighs FOMO, advertisers are willing to take a risk of ad hoc media buying in the spot market. For unprepared agencies, this extra load of unexpected work can burn out already over-worked and under-staffed media teams. Using legacy media buying tools in this environment is “like playing Fortnite on dial-up.”

Budget Programs 84

Budget Programs Marketing AI Buy Tools 84

Outgrow

APRIL 30, 2020

Top 15 Advertising Agencies in the Midwest USA. We have put together a list of the top advertising agencies in the Midwest, USA. These advertising agencies in the Midwest USA can help you do just that. In fact, we have handpicked the agencies based on their experience and performance. The Motion Agency. Case Study.

Advertising Agencies 52

Advertising Agencies Paid Social Agency Paid Search Agency Ad Agencies 52

Parse.ly

SEPTEMBER 10, 2021

Here are a few of the highlights: Disruptions in digital media. Disruptions in the agency space. Disruptions in digital media. .” ” “Agencies, service companies, professional services companies are all looking a lot more like media companies these days.” Dennis Publishing. T Brand Studio.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

Parse.ly

SEPTEMBER 10, 2021

Here are a few of the highlights: Disruptions in digital media. Disruptions in the agency space. Disruptions in digital media. .” ” “Agencies, service companies, professional services companies are all looking a lot more like media companies these days.” Dennis Publishing. T Brand Studio.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

Bionic

JULY 11, 2018

Bionic just released new software that enables you to build your own custom media planning system. You can now easily customize Bionic’s media investment management platform to meet the unique needs of your organization, your clients, and each of your campaigns. The ‘Standard Media Plan’ is Extinct.

Media Plans 40

Media Plans Work Management Media Ad Building 40

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Maybe this list of the top content marketing agencies in South East Asia can help you out! iProspect is a global marketing agency and caters to some of the best brands around the world. Dog Digital is one of the finest content marketing agencies in South East Asia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Rain: The Growth Agency

APRIL 6, 2020

PORTLAND, OREGON—Rain the Growth Agency, the leading direct-to-consumer advertising agency, is proud to announce two major promotions within the company. Rian Schmidt has been promoted to Chief Technology Officer, while Jennifer Eenigenburg has been appointed to Vice President of Digital Media.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 52

Bionic

DECEMBER 9, 2022

As you’re media planning and media buying , you lay down your spots on a delivery calendar, which includes flight dates, spot counts, weekparting, and dayparting. Your media plan might also include ratings, GRPs, reach, frequency, and other expectations. Now, those scoundrels have nowhere to hide.

Paid Search Agency 84

Paid Search Agency Ads Advertising Agencies Ad Frequency 84

Martech

JANUARY 26, 2024

Already calling itself a “platform,” agency holding company Publicis Groupe will evolve into an “intelligent system” through a 300 million Euro investment in AI capabilities. CoreAI will be the over-arching name for the capabilities Publicis plans to layer across its offerings. What CoreAI will do.

Paid Search Agency 108

Paid Search Agency Ideal Customer Profiles Acquisitions Marketing Management 108

Bionic

OCTOBER 21, 2023

Advertising Context The goal of this advertising initiative is to drive website engagement for our software product, Bionic for Agencies , which is SaaS software used by advertising agencies for media planning and media buying. Here are the results.

Paid Search Agency 85

Paid Search Agency Linkedin Analysis Ads 85

Bionic

SEPTEMBER 27, 2023

Disconnected Excel-powered naming conventions are disconnected from your media planning and media buying processes. As a result, it requires a lot of re-keying back and forth between media plan, spreadsheet, and various ad servers and platforms. It’s built right into your media plan.

Automation 86

Automation Campaigns Paid Search Agency Advertising Agencies 86

Stevens & Tate

MAY 29, 2020

– Bob Ward Homes has retained Stevens & Tate as its agency of record. With this position, the firm will handle media planning and buying services for the Maryland home builder. The post Bob Ward Homes Has Retained Stevens & Tate Marketing As Its Agency Of Record appeared first on Stevens & Tate Marketing.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Planning 52

Digilant

FEBRUARY 4, 2021

As digital advertisers, it’s our responsibility to stay up-to-date with these channels and implement them into our digital media plans, when applicable. . Below we’ve outlined four digital marketing agency services that you are better off outsourcing. . Four d igital marketing agency services you’re better off outsourcing.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52

Digilant

FEBRUARY 4, 2021

As digital advertisers, it’s our responsibility to stay up-to-date with these channels and implement them into our digital media plans, when applicable. . 4 d igital marketing agency services you’re better off outsourcing. Social Media Advertising. 64% of consumers want brands to connect with them on social media.

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Paid Search Agency Advertising Agencies Paid Content Paid Social Agency 52