DivvyHQ

JANUARY 6, 2022

There’s a misconception that media planning isn’t in the content marketing wheelhouse. Enterprises often leave this to agencies or have dedicated in-house staff. Here's a quick breakdown of the fundamentals of media planning and why content marketers should be involved.

Media Plans 105

Media Plans Planning Content Marketing Paid Search Agency 105

Bionic

DECEMBER 5, 2024

Advance your advertising career with Bionic Academy → a free, online academy with certifications in media planning, media buying, ad ops, media finance, and more. These certifications demonstrate your media planning expertise to potential employers, clients, or your network.

Training 97

Training Media Media Plans Ideal Customer Profiles 97

Bionic

JULY 27, 2023

When media planning , you can never have enough data. You need data to make the best media buying decisions. Unlike other systems, Bionic enables you to customize your media planning platform. Unlike other systems, Bionic enables you to customize your media planning platform. Here’s how to do it.

Media Plans 95

Media Plans Paid Search Agency Advertising Agencies Media 95

Martech

APRIL 28, 2025

He’s an award-winning creative with a big agency background. I guess they assume their agency is using it as well. That will be a significant issue if you are on the agency side. That will be a significant issue if you are on the agency side. As you might expect, he’s vehemently opposed to using generative AI.

Marketing AI 113

Marketing AI Ideal Customer Profiles Work Management Best Practices 113

Bionic

JANUARY 7, 2024

Want to use ChatGPT to analyze your media plan performance? Bionic now enables you to export your media plan data for use with your favorite AI tools. You need good data to train your media planning AI. Bionic now makes it easy for you to analyze your media plan data with your favorite AI tools.

Media Plans 99

Media Plans Media ROAS Paid Search Agency 99

Bionic

JULY 1, 2023

Bionic just added a couple new shortcuts to help you move around your media plan faster, without using your mouse. Mousing Around Slows You Down When media planning , switching between your mouse and keyboard slows you down. Move Faster with Keyboard Shortcuts Here at Bionic, we’re focused on faster media planning.

Media Plans 91

Media Plans Media Advertising Agencies Paid Search Agency 91

Bionic

FEBRUARY 23, 2023

With the rise of artificial intelligence (AI), you have a window of opportunity to win market share by leveraging AI to make your media planning more efficient and effective. In this article, you’ll learn how to source good data to train your media planning AI models. What is Media Planning AI?

Media Plans 97

Media Plans Marketing AI Training Planning 97

Bionic

MARCH 27, 2025

Bionic today unveiled new tools that enable you to plan and buy Agentic AI media products. Bionic is the first media planning or buying tool to offer this. 🥇 What Are Agentic AI Media Products? 5️⃣ Select the AI Agents you would like to include in your media plan.

Marketing AI 71

Marketing AI Buy Planning Advertising Agencies 71

Bionic

FEBRUARY 7, 2023

As a media professional, you’ve probably heard the buzz about how AI is the future of media planning. Artificial Intelligence is Biased AI algorithms can automate certain aspects of media planning, but they also come with limitations. Can AI Really Replace the Human Touch in Media Planning?

Media Plans 98

Media Plans Media Advertising Agencies RFP 98

Bionic

OCTOBER 15, 2024

How to Make Advertising Dashboards Bionic for Agencies includes a Google-certified Looker connector. How to Get Started If you’re already using Bionic for Agencies, you already have everything you need to get started. Watch the video above to see how easy it is to get started. The data is never stored at Google.

Advertising Agencies 77

Advertising Agencies Advertisements Advertising Paid Search Agency 77

Brandpoint

SEPTEMBER 18, 2020

But, fleshing out a plan (and creating content) for this highly visual platform can take a lot of resources. Working with an agency to supplement your Instagram strategy can be a lifesaver for companies who don’t have the time, manpower or capabilities to get the results they want to see.

Advertising Agencies 156

Advertising Agencies Paid Search Agency Ad Agencies Advertisements 156

Bionic

NOVEMBER 16, 2023

When media planning , you want to leverage these gems. Bionic’s new clone tool automates re-use of your old media plans. Now, imagine you’re starting a new media plan. Clone with the Media Plan Builder The new media plan clone tool is built right into Bionic’s Media Plan Builder Tool.

Media Plans 84

Media Plans Tools Media Paid Search Agency 84

Bionic

MAY 23, 2023

The main job of media planning is creating a media plan. Sadly, most media planning tools don’t make it easy. AI-Powered Media Recommender In June 2019, we introduced an AI-powered media recommender. In this release, we integrated the AI recommender into the media plan builder user experience.

Media Plans 79

Media Plans Tools Media Advertising Agencies 79

Martech

MARCH 24, 2025

AI is now an essential tool in media and marketing, yet its adoption remains inconsistent across the industry. While agencies and publishers are leading the charge, many brands are struggling to keep pace, facing challenges with data quality, tool fragmentation, and governance gaps. Whos leading and whos lagging?

Marketing AI 75

Marketing AI Allocation Paid Search Agency Lead Ranking 75

Orange Owl Blog

APRIL 10, 2025

Performance Marketing Top B2B Performance Marketing Agencies in India in 2025 Vivek Goel April 10, 2025 Share : Table of Contents Introduction In todays competitive digital landscape, B2B brands are rapidly embracing performance marketing as a core strategy to achieve measurable, scalable, and predictable growth.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Content 52

Bionic

FEBRUARY 21, 2025

Its time to brag As of February 2025: 👉 719 advertising agencies have used Bionic for Agencies to plan and buy $11.1 billion in advertising media through 62,742 media plans. Thats because their software cannot create a real media plan. Believe me, its not easy.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Budget Programs Work Management 52

Martech

APRIL 28, 2025

Over two-thirds (68%) of advertisers said CTV is essential for their media plans, placing it at the top of the “must buy” list, with social video close behind at 62%. This ease of activation, combined with CTV’s targeting and measurement capabilities, make it the channel of choice in advertisers’ minds.

Paid Search Agency 99

Paid Search Agency Spending Video Marketing Advertising Agencies 99

The Point

OCTOBER 8, 2009

I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Either that, or they’re just choosing to frame the discussion in such a way as to greatly limit the potential of their clients’ social media initiatives. enhance company’s image by delivering insight to key online communities.

Demand Generation Agencies 100

Demand Generation Agencies PR Social Media Paid Search Agency 100

Bionic

MARCH 17, 2024

Is your ad agency ready for AI? Sam Altman predicts AI will take away 95% of ad agency work. Chasin continues, “And the agencies that don’t embrace AI are going to find that they’ve got a competitive problem because they are offering the same services as their competitors, but they’re spending too much to do it.”

Paid Search Agency 85

Paid Search Agency Marketing AI Advertising Agencies Ad Agencies 85

Top Rank Marketing

MAY 29, 2024

5: Co-create with influencers Our agency is pretty sold on influencer marketing for B2B. Adding influencer content to your social media strategy can help expose your content to new audiences, gain new followers, and establish more credibility.

Social Media 100

Social Media Media Plans Planning B2B Thought Leadership 100

Martech

MAY 6, 2025

Marketers whether on the brand side or within agencies must start collectively pushing for these capabilities. It needs to be embedded from the beginning in: Media plans. Publishers need to update their systems, ad operations protocols and delivery requirements to support structured measurement by design, not as an add-on.

Paid Search Agency 103

Paid Search Agency Marketing Attribution Planning Advertising Agencies 103

Tomorrow People

AUGUST 10, 2021

Media and data analytics technology provider Telmar has appointed product marketing agency Tomorrow People to deliver a range of content and paid social media activity with the goal of lead generation. We’re putting the product experience front and centre by building everything around the goal of driving trials.

Paid Social Agency 31

Paid Social Agency Lead Generation Social Media Advertising Agencies 31

Bionic

JUNE 25, 2019

Isn’t it about time for your media planning software to recommend your media plans? Bionic has unveiled the Media Plan Recommender – a revolutionary new media planning tool that uses artificial intelligence to recommend the best media placements for your advertising campaigns.

Media Plans 66

Media Plans Tools Media Advertising Agencies 66

Bionic

JULY 14, 2021

Return on Ad Spend – or ROAS – is the most important KPI in media buying. However, few advertisers or agencies have a system in place to predict ROAS while media planning. Without ROAS, you can’t treat media as an investment nor truly optimize your media investment decisions.

ROAS 59

ROAS Media Plans Media Paid Search Agency 59

Bionic

MARCH 21, 2025

With Bionic for Agencies new billing tools, you now have a clear way to: Instantly identify missing bills. The Home Orders Tab provides a complete overview of all invoices across all campaigns and vendors, ensuring full visibility into your agencys financials. View all vendor invoices within a service period.

Work Management 60

Work Management Paid Search Agency Tools Advertising Agencies 60

Bionic

MAY 30, 2023

Bionic just boosted the speed of its media planning tool. It helps you finish media plan updates 30x faster than the blink of an eye – a huge improvement! The Need for Speed in Media Planning Your media planning tool can never be fast enough. Any delay disrupts your media planning workflow.

Media Plans 52

Media Plans Media Advertising Agencies Software 52

Bionic

JUNE 10, 2022

Bionic just upgraded its software to speed your media planning workflow with faster media placements, faster media plan downloads, and faster GCM exports. Faster Media Planning. Last month, we gave you Faster Media Planning with Intelligent Caching. Solution: Pre-cook Media Placements.

Media Plans 52

Media Plans Media Doubleclick Work Management 52

illumin

AUGUST 9, 2024

said Alexander Dao, Global Head of Agency Development & Sales Partnerships of Snap Inc. Breaking down the “walled garden” Snap has traditionally been a closed platform or a “walled garden” if you will, similar to other social media sites.

Allocation 97

Allocation Paid Search Agency Advertising Agencies Emarketing 97

illumin

DECEMBER 3, 2024

Programmatic platforms and digital marketing agencies can use tools to measure the carbon footprint of their digital campaigns. Smart targeting, using first-party data and leveraging machine learning for real-time optimization, can reduce wasted impressions by showing ads only to users who are likely to convert.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Paid Search Agency 105

SocialPilot

DECEMBER 15, 2024

Missing Features: White label reporting Enterprise-grade API Advanced customization options Unlimited brands management Advanced team permissions While the Advanced plan works for growing teams, some gaps appear when handling multiple clients or large teams. Without white-label options, agencies can’t fully brand their reports.

Price 75

Price Pricing Cost Ideal Customer Profiles 75

Bionic

MARCH 18, 2020

“Social distancing” is disrupting the workflow of media planning teams. Bionic is here to help you keep your media planning team operating with minimal disruption. Bionic for Agencies is 100% cloud based, with no software to install or special setup required. Need to add someone new to your media planning team?

Media Plans 54

Media Plans Media Advertising Agencies Training 54

Bionic

AUGUST 14, 2020

Bionic, the #1 rated media planning tool , today unveiled a new media planning experience that includes new media plan creation tools , search tools , filters , customized views , and batch functions like clone and batch edit. Media plan creation tools. Media plan search tool.

Media Plans 52

Media Plans Media Multi-Channel Vendors 52

Bionic

MAY 5, 2023

Omnichannel marketing requires omnichannel media planning. Here’s how to create an omnichannel media plan using the Bionic for Agencies media planning tool. This is just a small sample of the nuances you will need to handle when omnichannel media planning.

Media Plans 52

Media Plans Planning Paid Search Agency Cost Per Thousand 52

Bionic

NOVEMBER 15, 2023

Media planning is never easy. Lots of Dates in Media Plans Every line item in your media plan has a start date and end date. If you have 100 lines in your media plan, you’ll have at least 200 dates. Bionic for Agencies gives you tools to accelerate your workflow. Here’s how they work.

Media Plans 52

Media Plans Automation Tools Media 52

Bionic

SEPTEMBER 2, 2020

Now is a perfect time to upgrade your media planning system before the crush of the fall season. Bionic for Agencies , the #1 rated media planning software, can help you every day to ease your media planning workflow, including: Capture media briefs. Build perfect media plans.

Media Plans 52

Media Plans Tools Paid Search Agency Media 52

Bionic

AUGUST 11, 2021

Programmatic advertising brings media planning problems you don’t have with other media channels. Because rates and quantities are not known in advance, programmatic advertising creates unique challenges for media planners. This creates extra work (and risk of error) for media planners.

Media Plans 52

Media Plans Advertising Agencies Advertisements Advertising 52

illumin

JULY 16, 2024

Heinz Ketchup Fraud Heinz takes home a Bronze Cannes Lions with this engaging and provoking campaign from Canadian creative agency Rethink. Spreadbeats This B2B music video campaign was created in partnership with creative agency FCB NY and Uncharted.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Creativity Advertising Benchmark 52