Digital B2B Marketing

JULY 11, 2013

Instead of focusing on how you can increase leads from the sources that represent 85% to 90% of your pipeline, you are desperately trying to drive your overall growth plan by increasing activities behind the 10% to 15%. Increased booth traffic at trade shows. Larger webcast audiences. The Dirty B-Word: Brand.

Lead Generation 100

Lead Generation Lead Ranking Lead Scoring Generation 100

markempa

MAY 9, 2006

« Personal lead generation tools | Main | Podcast: The Innovative Marketer » Why CEOs Must Be Actively Involved in Lead Generation Jeff Thull, author of Mastering the Complex Sale , recently published an article, " Sales and The CEO ," that puts CEOs at the head of the sales department. In the case of a lead.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

Content4Demand

MAY 21, 2020

This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Attendify

MARCH 9, 2020

Leveraging a mobile event app’s activity stream to encourage attendees to share where they are “tuning in” from and then ask questions about their locales. They turn a “flat” online activity into a multi-dimensional occasion. A great way to do this is to prompt participants to post photos to the event app’s activity stream.

Tips 38

Tips Peer-to-peer Barriers Webcast 38

ViewPoint

JUNE 28, 2012

Traditional marketing activity—like marketing collecting and turning over trade show business cards to sales—is gone, and organizations are forced to change their processes and integrate marketing automation tools to deal with the data issue. The New Buyer Requires Rebalancing Marketing-to-Sales Budget Ratios.

Marketing Automation Services 120

Marketing Automation Services Planning Allocation CMO 120

markempa

SEPTEMBER 29, 2006

Inviting and following up on trade show attendees. So it is not surprising that more organizations are now outsourcing their teleprospecting activities to companies like InTouch. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Reconnecting with past customers and leads.

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

MAY 13, 2007

If marketing is a profitable activity, it still doesnt mean that what it is communicating to the universe of buyers is building the business. Ive seen lots of marketers sacrifice early and middle stage buyers because they had to show an immediate ROI on each campaign they ran.

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

Adobe Experience Cloud Blog

MAY 27, 2011

Activate follow-up email campaign. In part 1 of our webinar checklist, we covered the campaigns that you prepare beforehand, including the emails that will get sent to your event attendees and no-shows. This is also true in competitive environments, such as a trade show where attendees will be followed up with by multiple vendors.

Marketing Management 48

Marketing Management Webinar Metrics Marketing Automation Services Webcast 48

markempa

MAY 16, 2006

« Why CEOs Must Be Actively Involved in Lead Generation | Main | Book Cover and Advanced Praise for Lead Generation for the Complex Sale » Podcast: The Innovative Marketer Steve Gershik of the Innovative Marketer Blog interviewed me for his podcast on the subject of lead generation.

Lead Generation 120

Lead Generation B2B Marketing Generation B2B Thought Leadership 120

markempa

SEPTEMBER 15, 2005

« Lead Generation via white papers and webinars | Main | Better Sales and Marketing Integration » Combine Your Cold Calling Efforts With Email Marketing Targeted e-mail combined with outbound calling is the ideal 1-2 punch for increasing leads, sales activity and revenue.

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

markempa

JANUARY 3, 2006

Wow, I havent posted here in a month but I promise you will see a lot more activity soon. Wow, I havent posted here in a month but I promise you will see a lot more activity soon. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 In the meantime, I wanted to give you an update.

Lead Generation 120

Lead Generation B2B Sales Lead Ranking Lead Scoring 120

markempa

MAY 8, 2006

« Lead generation with Podcasts | Main | Why CEOs Must Be Actively Involved in Lead Generation » Personal lead generation tools If you do lead generation (a.k.a. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

markempa

OCTOBER 19, 2006

from cadenceblog One of my main responsibilities in the past few years was to increase marketing activities. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Qualification 120

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 120

markempa

MAY 21, 2007

Build your personal prospecting engine - Leverage these activities by communicating with your prospects, customers, networks and alliance partners in a consistent manner by using traditional direct marketing methods such as direct mail, phone calls, personal publicity, and email campaigns. Dig your well before you’re thirsty.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

DECEMBER 21, 2006

It seems they would rather spend their budgets on things that drive activity (which is often wasted) over results measurement. A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table. A study by the CMO council showed this is a key reason CMOs are losing influence at the executive table.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

JANUARY 4, 2006

Return on investment measurement difficulty: Direct return from lead generation activity takes time to surface. Return on investment measurement difficulty: Direct return from lead generation activity takes time to surface. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Lead Ranking Lead Scoring 120

markempa

MAY 23, 2005

Seven Strategies for the New Year Here are a few strategies that I would ad: Develop a lead generation calendar - map out your activities and then really follow it! No matter how busy you are make time to do lead generation activities. No matter how busy you are make time to do lead generation activities.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

NOVEMBER 14, 2005

In the complex sale, the length of the buying cycle make the connection between on-the-web activity and the off-line decision to purchase much more difficult to trace. In the complex sale, the length of the buying cycle make the connection between on-the-web activity and the off-line decision to purchase much more difficult to trace.

Lead Generation 120

Lead Generation Analytics Generation Google 120

markempa

MAY 18, 2007

Integrate sales and marketing activity by using the same database or CRM system. Share effectiveness measurements from recent lead generation activities. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Ranking 120

markempa

FEBRUARY 9, 2015

A lead nurturing program can leverage existing investments that you have made in other marketing efforts such as trade shows, webinars, direct mail, PR and other marketing collateral by repurposing the existing content. Webcasts and podcasts — Send a link in emails. How can you leverage events? What can you do online?

Lead Nurturing 120

Lead Nurturing Sales Qualified Leads Lead Ranking Lead Scoring 120

markempa

JULY 7, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Further follow-up? Leads for nurturing.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

markempa

MAY 23, 2005

Most CEOs agree that they aren’t getting enough activity at the top of the sales funnel. Most CEOs agree that they aren’t getting enough activity at the top of the sales funnel. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What CEOs really yearn to know is this.

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

markempa

MAY 20, 2005

Also, we’d like to understand your practice’s focus better because we are actively working this market and expect to find opportunities that need strategic expertise such as yours. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Would you be interested in exploring this further?"

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Ranking Lead Scoring 120

markempa

MAY 28, 2005

My experience is that most companies celebrate the quantity of appointment activity but the revenue results from the appointments are seldom measured. My experience is that most companies celebrate the quantity of appointment activity but the revenue results from the appointments are seldom measured. I doubt it. If that happened here.

Lead Generation 120

Lead Generation Creativity Lead Ranking Lead Scoring 120

SpotMe Blog

SEPTEMBER 1, 2022

Activity challenge. Activity challenge is an engagement tool used to create challenges and generate points during virtual and hybrid events, usually through an event app. It outlines each day of the event, including the location and time of all keynotes, breakout sessions, and any other event-related activities. Trade show.

Marketing Automation Services 98

Marketing Automation Services Planning Enterprise Management Work Management 98

Buzz Marketing for Technology

JUNE 27, 2008

Webcasts |. It is their older peers that I have to repeat that lesson too (no printing the actual network diagram, complete with FW locations and IP addresses on marketing brochures; no giving away product roadmaps at Trade Shows.). View This Webcast » The CIOs Guide to Wireless in the Enterprise. src = [link]. }.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

Paul Gillin

JUNE 24, 2010

Much of the money that B2B marketers have poured into direct mail campaigns, trade show exhibitions and trade print advertising for the last 50 years has questionable returns. In the example below, lead activity appears to correlate positively with traffic to a company blog. With webcast. With 10% discount.

ROI 50

ROI Paid Content Social Marketing Webcast 50

markempa

MARCH 2, 2007

« On giving away ideas | Main | Webcast: How to Precisely Define a "Lead" Before Marketing Begins » Going beyond the sales lead Ultimately, the purpose of B2B marketing is to help the sales team sell. But marketers often get so wrapped up in driving activity that they seem to forget its about driving sales conversion.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Hubspot

DECEMBER 30, 2011

It is in direct contrast to outbound marketing, which utilizes traditional interruptive marketing tactics such as direct mail, trade shows, print and TV advertising, and cold calling. Inbound marketing leverages tactics such as SEO, blogging, social media, lead generation, email marketing, lead nurturing, and analytics.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

SpotMe Blog

DECEMBER 20, 2021

Some of the best indicators of future activity are past actions. This is true in real life and virtual conferences, trade shows, and other events. As webinars, webcasts, and more become increasingly prevalent, people want a show. Always Be Collecting Data and Evaluate What Worked In Years Prior.

Sales Management 52

Sales Management Paid Content Promotion Creativity 52

WebMarketCentral

SEPTEMBER 24, 2007

Research shows that 75-80% of B2B buyers and influencers use the Internet to find information about vendors rather than responding to outbound efforts. Web-based lead generation programs supplement and complement offline efforts such as trade shows, direct mail and telemarketing.

Lead Generation 20

Lead Generation Webcast Generation Telemarketing 20

Webbiquity

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Yet less half utilize webcasts and just 20% create e-books. And these people can vote. MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right? Yet less half utilize webcasts and just 20% create e-books. And these people can vote. MediaPost ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Buzz Marketing for Technology

OCTOBER 7, 2008

Blogs Webcasts Quickstudies Security Managers Journal This Week in Print. Active Comments. Webcast: Googles Universal Search for Business. • Team building activities. ); ); } else { document.write(); }. ); } else { document.write(); }. More Resources. Zones White Papers Editorial Calendar. Small Enterprise.

Enterprise Management 100

Enterprise Management Work Management Webcast Web 2.0 100