Adobe Experience Cloud Blog

SEPTEMBER 10, 2009

Marketers need to think beyond justifying their existence, to improving ROMI (Return on Marketing Investment) to the point where they make a real impact on the enterprise. I think people already tend to focus more on short-term, revenue building activities. Lead generation, lead management and lead nurturing.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership ROI ROMI 48

Valasys

AUGUST 12, 2019

A successful ABM program has to be closely integrated with the sales endeavors; this means active ongoing collaboration throughout the lifecycle of the customers. It can be used across a consolidated multi-channel marketing strategy to gain the maximum return on the marketing investment (ROMI).

Account Based Marketing 40

Account Based Marketing Sales Qualified Leads Top of Funnel Marketing AI 40

Valasys

AUGUST 27, 2019

Additionally, content.myemma.com concludes that 59% of the B2B marketers consider emails to be the most effective channels for lead generation. Many marketers might believe that they don’t generate enough customer data or activity to justify the effort & expenses required in establishing the email preference centers.

Marketing AI 40

Marketing AI Marketing Automation Services Opt-out Opt-in 40

Valasys

SEPTEMBER 6, 2019

Thus, Twitter is an important social media platform for generating leads, nurturing them, generating conversions & also helps in building excellent relationships with the existing customers by providing excellent after-sales services through tweets & re-tweets. if one has any queries about the event.

Click Rate 40

Click Rate Marketing Automation Services Ideal Customer Profiles Social Media 40

Valasys

SEPTEMBER 16, 2019

LinkedIn happens to be the world’s largest social website for professionals to network & is used by approximately 600 million active users who use the platform for networking, publishing & sharing pieces of content & for active learning. Optimizing the total Number of Followers on LinkedIn.

Paid Content 40

Paid Content Linkedin Optimization Marketing & Strategy 40

Valasys

SEPTEMBER 10, 2019

Mapping influencer databases such as the social channels they are active on, their geographies, the topics of their interests, the hashtags used by them, their media coverages & the non-social platforms they engage with such as e-books, podcasts, etc.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Hubspot

JULY 27, 2011

Pipeline growth - meaning, how effective is marketing at delivering MQL (marketing qualified leads), and does Sales accept these leads? Marketing attributed revenue, ROMI - what is the actual dollar value, in revenue that marketing has contributed? What activities or channels were most successful in driving that revenue?

Lead Ranking 28

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Webinar Metrics 28

Valasys

SEPTEMBER 4, 2019

The social media KPIs being selected must also be most relevant to the social platforms that the brands are active on & the platforms must in-turn have enough evidence of relevant audience behavior. Stay tuned for the following sections in which we will discuss tactics to measure other social KPIs. if one has any queries about the event.

Paid Content 40

Paid Content Cost Per Thousand CTR CPM 40

SnapApp

FEBRUARY 5, 2019

Other popular activities listed as significantly helpful include automating email messages from marketing (50%), standardizing email templates used throughout the sales process (28%), lead scoring (22%), and implementing meeting-booking tools so prospects can schedule time with salespeople easily (22%).

Lead Ranking 117

Lead Ranking Sales Qualified Leads Planning Lead Scoring 117

Valasys

OCTOBER 3, 2019

The blog pins or other promotional pins promoting a brand or product may lead to traffic on the website. Once a potential client lands on a website, the analytical tools (such as Google Analytics) track the activity of the user on the website & the landing pages using a tracking code at the end of the website link.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Valasys

APRIL 3, 2020

Sync Your eCommerce Activities. To be successful in B2B eCommerce means that the eCommerce activities of businesses must be in sync with back-office activities. This not only helps in improving the efficiency of marketing campaigns but also helps in optimizing the Return on Marketing Investment (ROMI).

eCommerce 52

eCommerce B2B Enterprise Management Customer Satisfaction 52

Anteriad

APRIL 25, 2023

That is behavior-based marketing, which uses user activity to target potential leads. An effective call to action – at the end of content, for example – makes visitors to a website more likely to become a lead. Campaign A specific series of activities used to market a product.

Paid Content 95

Paid Content Sales Management Top of Funnel B2B Sales 95

Anteriad

APRIL 25, 2023

That is behavior-based marketing, which uses user activity to target potential leads. An effective call to action – at the end of content, for example – makes visitors to a website more likely to become a lead. Campaign A specific series of activities used to market a product.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84