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Planning a Lead Generation Website for Your Firm

Hinge Marketing

Is your firm ready to start generating significantly more new business leads online? If so, you’ll need to develop a lead generation website — the engine that will drive your online lead generation program. A professional services lead generation website presents some unique challenges.

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Manticore Offers A Lower Cost Alternative For Online Lead Generation

Customer Experience Matrix

The paper, from Manticore Technology , recommends five best practices for business marketing: (1) define a unified marketing and sales pipeline; (2) deploy an integrated marketing and sales platform; (3) measure pipeline activity; (4) automate lead nurturing; and (5) focus on the top of the funnel.

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8 Steps to Success with Manufacturing Marketing

Oktopost

Digital marketing activities traditionally include components like websites, newsletters, social media pages, and other online lead acquisition and nurturing tactics. . However, non-sales business activities should not be discounted either. . Yes, job seekers, much like buyers, research potential employers online.

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12 Essential LinkedIn Groups for B2B Marketers

KoMarketing Associates

Online Lead Generation – 54,553 members. Members of this group post updates daily and are actively involved in discussions with each other. B2B Lead Roundtable – 14,216 members. This LinkedIn group focuses on B2B lead generation and demand generation programs.

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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment. Marketing needs to be the engine to identify qualified leads for sales. This is a foundational activity. Why is this important? Curious as to your thoughts on this?

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How to Build a Personalized Account-based Marketing Strategy

Valasys

According to Forrester, 75% of buying activity happens before a “hand raise” and thereby retargeting is a crucial part of the account-based marketing mix. This approach to building a personalized account-based marketing strategy leads to a higher cost for lead acquisition.

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The Battle for Marketing Talent in Professional Services

Hinge Marketing

That’s not inference or wishful thinking – our research shows that firms generating leads online, for example, grow faster. Firm Growth and Online Lead Generation A similar trend holds true for firms that conduct brand and marketplace research. Figure 2.