SmartBug Media

MAY 13, 2022

Guest author Alanna Goodman is a content marketing specialist at ZoomInfo. Intent data can tell you all of this. Intent data takes the mystery out of how to prioritize and create your marketing campaigns," says Mitchell Hanson, Senior Director of Demand Generation at ZoomInfo. Retain and upsell customers.

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DealSignal

MARCH 2, 2024

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents [Open] [Close] What is Intent Data? Intent Data Use Cases 1.

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Zoominfo

AUGUST 14, 2020

From our perspective, It doesn’t matter if you’ve switched careers or if it’s your first job out of college, starting a new job at a sales organization can be overwhelming. Because data doesn’t lie , at ZoomInfo, we like to convey the performance metrics we quantify and try to make incremental improvements toward every new rep. .

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Zoominfo Marketing Analytics Tools Work Management Marketing Management 200

Zoominfo

NOVEMBER 1, 2022

ZoomInfo CEO and co-founder Henry Schuck and Chief Marketing Officer Bryan Law led the discussions, along with Bain partner Rishi Dave. Sales and marketing organizations should be adequately aligned While sales and marketing leaders increasingly agree on the need for tight partnership, most companies are not fully realizing this vision.

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SmartBug Media

APRIL 4, 2022

Keep reading to learn about the top intent data providers and how you can use them to land high-quality leads. What Is Intent Data? If you’re unfamiliar with intent data , you’ll soon realize how critical it can be to growing your marketing efforts and sales pipeline.

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Zoominfo

SEPTEMBER 15, 2020

Buyer intent data tools make it easier to identify the when and how of a potential prospect’s consideration for purchasing a specific product or service. By monitoring key search terms using cookies, you can pinpoint specific online behaviors that signal an intent to make these purchases. This could be you!)

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SalesIntel

MARCH 8, 2023

B2B intent data providers can solve both problems. Buyer intent data is becoming essential to identify qualified prospects. According to an InboxInsight study, 26% of B2B marketers utilize exclusively first-party data, 19% use only third-party data, and 55% use a combination. What is Buyer Intent Data?

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Intent Data Ideal Customer Profiles Intent Bombora 52

Zoominfo

DECEMBER 28, 2020

Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. How do you access buyer intent data?

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

SalesIntel

MAY 5, 2023

If you’re searching for a comprehensive solution for prospecting and maintaining a contact database for your growing business, you may have encountered ZoomInfo. Here, we will explore ZoomInfo’s pricing and plans to help you determine whether the investment is worthwhile for your business needs. What is ZoomInfo’s Pricing?

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Zoominfo Pricing Price Ideal Customer Profiles 52

Zoominfo

OCTOBER 13, 2023

EU GDPR The EU’s General Data Protection Regulation (GDPR) is the global standard for data privacy. Enacted in 2018, the GDPR requires organizations to have a lawful basis for processing personal data. It is accepted that marketing activities must usually rely on either “consent” or “legitimate interest.”

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Marketing Analytics Tools Telemarketing Zoominfo Effectiveness 130

DealSignal

DECEMBER 9, 2022

With an ocean of possible data points from which actionable insights can be extracted, the importance of buyer intent data is becoming clear. The sheer variety of possible intent data use cases is a major reason.­ Table of Contents What is Intent Data? What is Intent Data?

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Intent Data Intent Intent Leads Intent Signal 52

Valasys

APRIL 3, 2023

” Most organizations are centered around better comprehension their client experience across the purchaser’s excursion. It can be overwhelming to decide what to focus on with the first-party data you’ve collected when confronted with an overwhelming amount of information about prospects and customers.

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Intent Data Intent Marketing AI Marketing Analytics Tools 52

The ABM Agency

APRIL 15, 2021

Intent data is an essential piece of the account-based marketing puzzle. It’s the type of data that can give B2B companies a competitive edge as they look to identify engaged, active prospects at prioritized accounts that show a clear pattern of interest in a product, service, or solution. Reading Time: 4 minutes.

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Bombora Intent Data Marketing Automation Services Intent 98

Zoominfo

JULY 1, 2020

Data collaboration allows key stakeholders to view consistent data at any point throughout the day, thus streamlining workflows. We’ve all been hearing about buyer intent data for several years. A Guide for 2020 #intent #zoominfo #hityournumber [link] — ZoomInfo (@ZoomInfo) April 2, 2020.

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Zoominfo

DECEMBER 15, 2020

Find More Selling Opportunities with Buyer Intent Data. Buyer intent data is digital information collected from the public-facing digital world, such as web page views, downloaded content, and webinar attendance. Our post, “What is Buyer Intent Data? Read more: What is Buyer Intent Data?

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Work Management Marketing Management Cold Calling Tips 237

Zoominfo

JANUARY 23, 2021

As with any successful process, the secret to productive prospecting starts with an organized approach to fill your pipelines with quality leads. The key to a great sale is to identify your decision makers – learn how data can help. link] — ZoomInfo (@ZoomInfo) January 20, 2021. Are they active in groups?

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Enterprise Management Ideal Customer Profiles Cold Calling Zoominfo 264

Zoominfo

APRIL 24, 2020

At ZoomInfo, data is our passion. And in that pursuit, we’ve learned data is best served with context. We know, according to ZoomInfo data, as of the end of March, most small businesses still lacked critical tools to enable team collaboration and web conferencing in remote working conditions. What is Intent Data?

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Work Management Marketing Management Intent Data Business 227

Marketing Insider Group

JULY 10, 2023

Image Source Key Takeaways: Decision intelligence tools process data to give you predictive analysis and solid recommendations. CRM software, buyer intent data, competitive analysis, automation, CMS, and web analytics are vital decision intelligence tools. Learn everything you need to know about decision-making strategies.

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Budget Programs Marketing Automation Services CMS Development Marketing Budget 222

Zoominfo

SEPTEMBER 30, 2020

Additionally, buyer personas help marketers: Focus keyword searches Improve SEO strategies Refine copywriting Aid in the prioritization of promotional campaigns and activities. Analyze Prospect And Customer Data. When it comes to ICPs, you need more than just firmographic data. How To Create Buyer Personas. Check it out!

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Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Aberdeen

FEBRUARY 8, 2019

This week’s roundup of headlines in the intent data space explores Bill Gates predictions from 1999, a merger and acquisition, the idea of the marketing data scientist, interactive content syndication, and an emerging security and development trend that has transformative potential. . You Heard It from Bill Gates First.

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Intent Data Intent Zoominfo Purchase Intent 40

Zoominfo

MARCH 6, 2021

Customer segmentation is a marketing strategy that organizes buyers into groups. For behavioral segmentation, intent data plays a significant role in understanding lead behaviors. Marketers might create a customer segment based on website activity, such as visits to a product page or watching customer success videos.

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Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Zoominfo

MARCH 9, 2021

Demand generation is a joint effort between a business’s marketing and sales organizations. A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan. Sales leadership in your organization is then able to determine your Total Addressable Market (TAM).

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Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

AUGUST 2, 2020

Intent Data. Intent data is used to discover buying signals found by tracking multiple sources. It highlights behavior-based activity such as lead sources, social media engagement, form fills, and time spent on a website. An example of owned data is an organization selling their opt-in membership list.

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Enterprise Management Ad brokers Work Management Marketing Management 245

Zoominfo

OCTOBER 5, 2021

Additionally, buyer personas help marketers: Focus keyword searches Improve SEO strategies Refine copywriting Aid in the prioritization of promotional campaigns and activities Now that we’ve established why you need buyer personas as a marketer, let’s get into the how. Imagine being able to prospect whenever, wherever. Check it out!

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SalesIntel

JULY 19, 2023

B2B data is a strategic asset, providing valuable insights into target markets, customer behavior, and industry trends. It allows organizations to identify and prioritize high-potential prospects, personalize their marketing efforts, and make data-driven decisions.

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Zoominfo

OCTOBER 5, 2021

If your sales and marketing teams are not aligned, it’s going to be much more difficult to hit your number,” says Mitchell Hanson, director of demand generation at ZoomInfo. Everyone in the organization must be involved and willing to participate. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo 2.

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Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Zoominfo

MAY 25, 2022

The rest is typically spent researching prospects, logging activities, and organizing to-do lists. They were able to fully automate the process of data gathering, cleansing, and delivery by using ZoomInfo’s Enterprise API in Europe.

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Zoominfo

SEPTEMBER 24, 2021

Combined with high-quality data, automation can also raise insights that humans would not be able to match at scale. Data orchestration , which cleans and enriches data from various sources and feeds them into sales workflows. But you don’t find many focused on the salesperson,” Schuck says.

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Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Demand Gen = Sales + Marketing Demand generation is a joint effort between a business’s marketing and sales organizations. A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

FEBRUARY 5, 2021

Reps can gather information about prospects via first-party data, such as their activity on your website (the pages they visited and how long they stayed). Additionally, third-party intent data will help the sales team understand more about a prospect’s company size, location, and leadership. Clean up your CRM.

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Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

SalesIntel

JANUARY 26, 2023

Companies use B2B data to understand other firms better, make better decisions, develop new business prospects, and support marketing and sales teams. This is especially a boon for mid-market B2B companies that seek accurate and cost-effective data solutions. This article covers all that you need to know about B2B data.

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Ideal Customer Profiles Paid Search Agency Lead Ranking Marketing Qualified Leads 93

Zoominfo

MAY 8, 2019

How much time do you spend on selling vs. non-selling activities? If you’re ready to learn how high-quality sales data can make a huge impact on your success as a sales rep, keep reading! Today we review four critical reasons data is essential to a successful sales organization. How many calls can you make in a day?

B2B Sales 193

B2B Sales Contacts Process Paid Search Agency 193

SalesIntel

MAY 17, 2023

For instance, there’s a limit on ZoomInfo credits (10k per year). Let’s go over the common challenges we hear from our prospects (mostly existing ZoomInfo users) because of their limited credits and how your marketing plan can benefit from switching to an unlimited credit plan. You get around 1000 credits to use in a month.

Ideal Customer Profiles 52

Ideal Customer Profiles Zoominfo B2B Marketing Marketing Analytics Tools 52

Zoominfo

JUNE 27, 2022

The dynamic nature of business requires an equally dynamic solution for acquiring and managing data. Teams that are purchasing data should look for a provider who can deliver accurate, current, and reliable data across an entire organization and help manage it in real-time. How much does it cost to buy business data?

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Zoominfo

DECEMBER 28, 2020

Buying signals in sales combine verbal cues and intent data , positioning your team to tailor prospect-focused communications. Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. How Do You Access Buyer Intent Data?

Lead Ranking 100

Lead Ranking Buy Work Management Marketing Management 100

Zoominfo

APRIL 24, 2020

At ZoomInfo, data is our passion. And in that pursuit, we’ve learned data is best served with context. We know, according to ZoomInfo data, as of the end of March, most small businesses still lacked critical tools to enable team collaboration and web conferencing in remote working conditions. What is Intent Data?

Work Management 100

Work Management Marketing Management Intent Data Business 100

Zoominfo

MARCH 5, 2021

Customer segmentation is a marketing strategy that organizes buyers into groups. ZoomInfo MarketingOS Finally, ABM with data you can trust. To build out customer segments, marketers use data based on multiple segment types. Pacific Northwest, geographic data will ensure you’re targeting leads in Oregon and Washington.

Segmentation 100

Segmentation Account Based Marketing Lead Scoring Lead Ranking 100