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Going back to basics: Marketing as a conversation

Martech

Think of a great conversation you’ve had recently. The key to any conversation is at least two people engaging in a substantive back and forth. At the core of all good marketing is a great conversation. That’s not a conversation. Where did they gather information? Marketing is the same. Who helped them?

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Blog: Human-Like Conversational AI: Past, Present, and Future

Conversica

Conversational Artificial Intelligence (AI) is already a fixture in our personal and professional lives. From the personal virtual assistants that we use to play music and control our homes to professional virtual assistants that help us do our jobs, Conversational AI is everywhere. A Brief History of Conversational AI.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. It is no secret that LinkedIn is a valuable social media platform for B2B marketers. Search Engine Land. Final Thoughts.

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What Are The Different Types of Contact Center? (And Which One Is Right For You?)

TrustRadius Marketing

Not all contact center technology is equipped for the full range of call center activities. Conversely, software that has an exhaustive list of features may be overkill for smaller operations. Though these two terms are often used interchangeably, they don’t necessarily mean the same thing. Call Centers Vs. Contact Centers.

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How to Create a Product Recommendation Popup (the Easy Way)

Optinmonster

That way, you can maximize your profits and see an immediate increase in sales conversions. Get started today risk-free to start driving traffic, boosting conversions, and increasing sales. That means you can feature an image of your product on the left side, and give more information about your product’s features on the right.

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Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data]

Hubspot

We hope to establish useful benchmarks to measure your business against, and serve as an early indicator of when short- or long-term adjustments may be needed in your strategy. The good news is that active conversation interactions, like messaging and live chat, continue to increase, currently performing 26% above pre-COVID weekly averages.

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The Pillars of Demand Generation for SaaS Companies

Directive Agency

Activation. Conversion Rate Optimization(CRO), or user experience optimization. This includes: Content with high monthly search volume for relevant terms at the top-of-the-funnel. Quite literally, it can cost an exuberant amount of money to launch an ad campaign that doesn’t resolve in clicks, conversions, or sales.