Hubspot

OCTOBER 2, 2019

Mergers and acquisitions -- when two companies come together, two brands come together, as well. At best, you’ll generate some short-term buzz, without the sales and marketing strategy to sustain it. Take a look at who's actually buying from you -- and who they're buying from, instead of you. Get metaphorical.

Guidelines 101

Guidelines Paid Search Agency Work Management Marketing Management 101

Adobe Experience Cloud Blog

MARCH 17, 2016

At Marketo, to gain insight into how we could grow our virtual event from 9,000 attendees to over 20,000 attendees, we put together a focus group of people with varying degrees of knowledge about what a virtual event was. We start by showing our sales reps all the options available to them in terms of campaigns, events, and reports.

Budget Programs 48

Budget Programs Planning B2B Thought Leadership Allocation 48

Adobe Experience Cloud Blog

MARCH 16, 2015

John set the stage by discussing the fundamentals of change within an organization and the framework Intelligent Demand uses for revenue transformation: Synchronize the way you buy and sell with the buying journey. Let’s take a look at some of their best tests: Pre-checking the “Agree to Terms and Conditions” box on a landing page.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

ClearVoice

APRIL 12, 2021

These groupings help marketers craft more effective messaging, making campaigns more personal, and hopefully, more effective.” To expand a bit on the above explanation, market segmentation works by identifying the likes or buying habits of a specific demographic and then targeting them with more of what you already know they like.

Work Management 121

Work Management Ideal Customer Profiles Segmentation Marketing Management 121

Martech

FEBRUARY 22, 2022

This exercise helps them see the buying experience from the customer perspective, allowing them to more easily pinpoint areas in need of improvement. Customer effort score (CES) measures the experience customers had with a product or service in terms of how “difficult” or “easy” it was for them to complete an action or obtain a resolution.

Enterprise Management 143

Enterprise Management Digital Asset Management Work Management Marketing Management 143

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B Sales and Marketing terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Backlink A link from one website to another.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Keeping up with the latest B2B marketing and sales terms is no simple task. With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Backlink A link from one website to another.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Convince & Convert

MARCH 3, 2010

Strategic social media integrators are scarce, and agencies that want to succeed long-term in the provision of social media services need to get into that camp FAST. Help clients take their message to consumers directly, impacting purchase intent by providing truly helpful information at the right time in the buying cycle.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Single Grain

MAY 31, 2023

Market Research: Market research surveys, focus groups, and interviews can provide insights into consumer preferences, purchasing habits, brand perception, and market trends. Additionally, consider factors like cost, licensing terms and the ability to customize and integrate the platform with your existing workflows.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

B2B Digital Marketer

MARCH 4, 2021

What am I using clubhouse for in terms of the customer journey cycle? Here’s what I, so it’s like a little mini focus group. So in terms of like testing a product idea, or you can even say, Hey, looking to talk to 40 year old moms around X and people will in and have this conversation. What can I do?

B2B Marketing 98

B2B Marketing Social Marketing B2B Work Management 98

The ABM Agency

MARCH 28, 2023

analyze buying patterns using data collected from previous campaigns/interactions/purchases etc., Additionally they should partner with agencies & consultants who specialize in ABM as well as research their audience’s demographics, buying patterns and motivations for maximum impact.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Single Grain

JULY 6, 2021

It uncovers the market demand, user problems, major product competitors, customer reviews, and it identifies the channels for customer acquisition. Market research can be of two types, namely qualitative and quantitative research: Qualitative research involves conducting focus groups and one-on-one interviews.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Single Grain

DECEMBER 5, 2023

In the past year, the term “AI” has become more ubiquitous than we’ve ever seen in the past, especially in the marketing world. Cost per Acquisition (CPA) : This measures how much it costs, on average, to acquire a new customer. So let’s break it down and make it less generic, shall we?

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

accelerate agency

JUNE 30, 2023

We’re going to help you come to terms with these and learn everything else you need to know along the way. You just need to prove your product is worth it, in terms of value to the customer. When you’re dealing with enterprise customers, you’ll start to focus on selling a solution rather than just a product.

Pricing 52

Pricing Price Marketing Budget Lead Ranking 52

ClearVoice

FEBRUARY 18, 2021

As Kraynak explains, many are surprised by the cost of customer acquisition and how much budget is wasted on targeting the wrong group of individuals. Instead, she suggests using customer surveys, focus group testing, reading and analyzing online reviews and comments, social media channels, emailing marketing, and so on.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Planning Paid Search Agency 105

accelerate agency

JULY 28, 2021

You just need to prove your product is worth it, in terms of value to the customer—which you can do via content marketing with help from experts like accelerate agency. Because your products are priced low, you benefit from low-friction conversions and low acquisition costs, and the common self-service model requires no sales team.

Pricing 97

Pricing Price Paid Search Agency Lead Ranking 97

Bluetext

JUNE 11, 2021

B2G is too broad a term, and even business-to-agency (B2A) abstracts away from the customer understanding your company needs to have to win contracts consistently. Prioritize according to how naturally the contact aligns with your company’s offerings and how important the contact is to your company’s long-term relationship with the agency.

Paid Search Agency 26

Paid Search Agency Advertising Agencies Ad Agencies Enterprise Management 26

Tomorrow People

OCTOBER 3, 2022

You can purchase things, attend events, buy virtual real estate, socialise, and more. A brief history of the metaverse The metaverse isn’t necessarily a new concept; the term was coined in 1992 by author Neal Stephenson. B2B marketers will be able to speed up the buying process by creating immersive buyer experiences in the metaverse.

B2B Marketing 156

B2B Marketing Peer-to-peer Planning B2B 156

Tomorrow People

OCTOBER 4, 2022

You can purchase things, attend events, buy virtual real estate, socialise, and more. The metaverse isn’t necessarily a new concept; the term was coined in 1992 by author Neal Stephenson. B2B buying experiences will be different. The metaverse can also help you with customer retention, not just customer acquisition.

B2B Marketing 156

B2B Marketing B2B Planning Peer-to-peer 156

Hubspot

MAY 15, 2013

In the Don Draper school of marketing, a company would design a campaign, develop messaging (sometimes with the help from a focus group or two), agree upon an ad buy, then sit and wait to see what, if any, impact a given campaign had on customer growth, revenue, or awareness indicators.

Paid Content 28

Paid Content Education Planning Paid Search Agency 28