B2B Sales and Marketing Terms: A Complete Glossary
Anteriad
APRIL 25, 2023
BANT An acronym used by sales reps to determine a prospect’s likelihood to buy. Buyer’s journey A widely-recognized term referring to how consumers move through a process in order to buy a product. Buying group Buying groups are a collection of people with different job roles, who all have input into a buying decision.
Let's personalize your content