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How ZoomInfo Supercharges Sales: A Step-by-Step Breakdown

Zoominfo

But despite the speed of innovation in sales tech, there are still large corporations and small startups alike whose main sources of information for targeting are Google, basic contact-scraping software, and LinkedIn Sales Navigator. What’s the difference? Since we’re selling SES, we want to target companies with salespeople.

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Amidst Change in HR Technology Market, Updated Guides Keep Buyers Informed

TrustRadius Marketing

The influx of funding is largely feeding new, tiny startups that aim to solve small HR pain points, holes in the status quo technology. In fact, it’s quite crowded, due largely to an influx of funding for startups. Some more robust SMB offerings also include talent management features, such as performance reviews.

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Dash For the Exit: CDP Acquisitions Rattle MarTech Firms

Rev

And in early September of this year, it was announced that they would be acquired by fintech startup Kabbage. The terms of the acquisition were not disclosed. . A recent article on these acquisitions faulted both Radius and Mintigo for failing to woo SMBs. Not long afterwards, they fired their CEO. The result?

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How to Structure a Kick-Ass Marketing Team for Any Company

Hubspot

SMB (Small to Medium Sized Business) = Somewhere between 5-100 Employees. And, even if you're hiring for a startup or small business and only have resources for 1-2 marketing roles at the moment, it's still helpful to know the most transferrable skills that will help you hire people who can grow into new roles in the future.

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The Best B2B Lead Generation Strategies for Growth

New North

But the truth is at every level (from SMB to the enterprise) properly executed B2B referral marketing turns your best customers into your best advertisers—usually with zero or minimal costs. This SaaS company helps startups identify advance tax credits. Getting started with a referral program can be surprisingly simple.

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Conversica Strengthens Leadership Team with Key Appointments

Conversica

An augmented workforce of Intelligent Virtual Assistants accelerates customer acquisition, retention and growth for mid-market and enterprise businesses and provides customers with the digital transformation tools they need to succeed in an increasingly challenging market. Prior to that he stewarded E2Open through an IPO.

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Sales and Marketing Analytics: Encouraging Data Driven Success

Digilant

Whether you’re an SMB seeking expansion, a startup business keen on driving conversions, or an established brand owner—data matters. By tracking revenue, acquisition costs, and leads, you’ll be well-equipped to create a sales strategy that is both proactive and reactive. More important, however, is the way it’s applied.