Valasys

DECEMBER 18, 2019

Valasys Media : Valasys Media a globally acclaimed company that assists B2B clients with an array of tailored services such as lead generation , account-based marketing , lead nurturing , event promotion services , list building services & content syndication services to help marketers optimize their core bottom-line endeavors.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Valasys

FEBRUARY 10, 2020

Having a stringent Customer Experience Management (CXM) framework not only helps marketers with customer acquisition & optimized sales conversions but also helps in client retention & omnichannel reputation management & branding endeavors. Customer conversion is vital but it doesn’t stop then & there.

Enterprise Management 52

Enterprise Management Work Management Marketing AI Marketing Management 52

Valasys

MAY 8, 2020

Email marketing is amongst the most effective and impactful messaging channels and running email marketing campaigns is a worthwhile endeavor for marketers to send hyper-personalized content to their prospects and customers, build brand credibility and recognition and boost sales. So far, so good.

Email Marketing 64

Email Marketing Optimization Campaigns WOMM 64

Valasys

JANUARY 17, 2020

Marketing to businesses, for example, is very different for marketing specifically to the key decision-makers of critically important accounts (Account-Based Marketing). Learn more: How to Use Account-Based Marketing to Acquire High-Value Customers.

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Valasys

JULY 29, 2019

We breathe in an era where optimizing customers’ experiences are an indispensable element of B2B marketing endeavors & eventually paves the way for Conversion Rate Optimization (CRO). Making customers the king in the brand stories are imperatives to optimize conversions.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

MAY 1, 2020

Triggered email marketing campaigns are highly successful as they help in delivering highly personalized messages to the target persona at the right time, thereby optimizing customers’ experiences, saving time, and improving the probability of sales. higher open rate than normal email marketing campaigns. What are Trigger Emails.

Trigger Marketing 59

Trigger Marketing Email Marketing Campaigns Multivariate analysis 59

Valasys

MARCH 5, 2020

As Ann Handley, the head of content marketing at MarketingProfs says, “Make your customers the hero of your stories,” this very much implies the current set-up of content strategy in 2020. For it to evolve it needs to be conversant to the highest degrees of relevance with the prospects as well as the existing customers.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

DECEMBER 23, 2019

Authenticity & building trust amongst the prospective & existing customers are essential elements of B2B marketing & help in building brand equity & omnichannel reputation. In the words of the ingenious marketing leader Philip Kotler: “Authentic marketing is not the art of selling what you make but knowing what to make.”.

Marketing AI 59

Marketing AI Enterprise Management B2B Marketing Work Management 59

Valasys

MARCH 9, 2020

The modern – age B2B marketing is majorly about prioritizing the preferences of the customers. Scaling up personalization, to streamline sales helps customers sail quickly through the sales cycle, resulting in optimized the sales conversions. Read more on How is Omnichannel Remarketing Effective in Accelerating Conversions.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

DECEMBER 16, 2019

As most of the popular B2B SaaS companies are advertising on Facebook, the B2B SaaS marketers want to comprehend the best digital advertising strategies for their businesses. According to ZoomInfo, 39% of marketers stated that they have been using Facebook to converse with their audiences.

Paid Search Agency 59

Paid Search Agency Facebook Ads B2B 59

Valasys

MARCH 6, 2020

For B2B professionals who have spent quite a significant amount of their career managing & optimizing customer data, it is understood that a decoupled data regulation & customer experience framework may adversely impact personalized customer experiences, leading to client aversion & failure to inspire trust & transparency.

WOMM 45

WOMM Privacy Word of Mouth Transparency 45

Valasys

JUNE 19, 2020

The campaigns should be paired with relevant content in the form of blog articles or newsletters to generate maximum conversions. By adopting this approach, marketers can not only strike an engaging conversation with their customers but can also foster customer loyalty.

Email Marketing 71

Email Marketing Work Management Planning Word of Mouth 71

Valasys

FEBRUARY 28, 2020

The straightforward ramifications of content marketing include attracting & engaging the prospects along with the sales cycles & ultimately driving sales conversions. At least, this is what the marketers think of in first place & this is where the majority of the marketers align their focus on.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

JULY 12, 2019

The marketers too, are experimenting with several marketing strategies in order to optimize their revenues through marketing & to simultaneously optimize their sales revenues. The customers can also be segmented into clusters based on specific criteria for niche-specific targeting if required.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

OCTOBER 31, 2019

Furthermore, existing customers also serve as brand advocates & leverage Word-of-Mouth Marketing (WOMM) which brings additional traffic on the website. Learn more on: Why B2B marketers must leverage ratings & reviews for growth. Hyper-personalized experiences nurture leads for optimized conversions.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

OCTOBER 14, 2019

With the popularity of the internet & social media arose the multi-channel & omnichannel marketing tactics which ultimately obliged & gave birth to the strategies for omnichannel reputation management, together with approaches for managing public relations as an essential part.

Marketing Management 58

Marketing Management Word of Mouth Brand Identity Branding 58

Valasys

AUGUST 6, 2019

Businesses also need to attract, engage & convert the prospects using the pieces of content which resonate with their specific research stages or their positions in the conventional sales funnel – whether top, middle or low funnel leads. Using brand segmentation, brands get more specific about their target market.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

JULY 6, 2020

Focusing on retention marketing paves the way to business growth by reducing expenses on expanding marketing and sales outreach and by providing your customers with the value, in a propitious manner inviting brand advocacy and positive word-of-mouth-marketing (WOMM).

WOMM 84

WOMM Word of Mouth Top of Funnel Business 84

Valasys

DECEMBER 20, 2019

Amidst the intervention of data & the Internet of things (IOT) that surround the B2B ecosphere, the renaissance in the creative avenues of the advertising campaigns for B2B businesses is something that precognitive marketers have always seen. Read more: 8 Reasons why B2B Marketers should Prioritize Word-of-Mouth Marketing (WOMM).

Advertising Agencies 59

Advertising Agencies Enterprise Management Work Management Marketing Management 59

Valasys

SEPTEMBER 25, 2019

Companies leveraging content syndication leverage their content to someone else to use & promote while they retain the full copyrights for the driving quality traffic, capable of accelerating the conversions on the website. Most content syndication publishers have a range between $20 – $80 Cost Per Lead (CPL).

Cost per Lead 55

Cost per Lead WOMM Webinar Metrics ROMI 55

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing, the marketers need to strategize their omnichannel content strategy, decide on the engagement & conversion metrics to quantify their content marketing strategies & align the Key Performance Indicators (KPIs) of the content marketing endeavors to those of their prime business objectives.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Content Marketing 40

Valasys

JULY 16, 2019

The offline methodologies of research involve attending to the B2B marketing events, reading newspapers, watching televisions, following niche-specific influencers & listening to the podcasts. ” Data harnessing & housekeeping from multichannel campaigns lies at the heart of impactful B2B content marketing practices.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

JULY 25, 2019

Modern B2B marketers need to have omnichannel marketing strategies- to attract, engage & convert buyers and also require staying focused on demand generation technics & on building growing lead pools. the subject-line & the body of each email that is being sent to the leads.

Inbound Marketing 45

Inbound Marketing B2B Marketing Marketing AI WOMM 45

Valasys

OCTOBER 29, 2019

Customer Retention & Word-of-Mouth-Marketing (WOMM): According to a report by MediaPost, the existing customers of a brand are 70% more likely to spend than the normal customers will. Word-of-Mouth-Marketing (WOMM) is amongst creative B2B marketing ideas for small business success.

Small Business Marketing 49

Small Business Marketing Creativity WOMM B2B Marketing 49

Valasys

JULY 8, 2019

Visual storytelling or passing on a lot of information through visually appealing pieces of content, such as videos, webinars, images, infographics, photos & images, instigate customers to take actions to accelerate the sales’ conversions. A study by Brain Rules shows that humans are incredible at remembering pictures.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56